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Document 122923-2009-


Access document: http://ted.europa.eu/udl?uri=TED:NOTICE:122923-2009:TEXT:EN:HTML
05/05/2009    S85    European Communities – Services – Competitive dialogues

UK-London: direct marketing services

2009/S 85-122923

CONTRACT NOTICE

Services

SECTION I: CONTRACTING AUTHORITY

I.1) NAME, ADDRESSES AND CONTACT POINT(S):

The British Broadcasting Corporation (BBC), Broadcasting House, Portland Place, Attn: Marie-Anne Chaudron, UK-London W1A 1AA. Tel.  +44 2080082616. E-mail: marie-anne.chaudron@bbc.co.uk.

Internet address(es):

General address of the contracting authority: www.bbc.co.uk/supplying/livetenders.shtml.

Further information can be obtained at: As in above-mentioned contact point(s).

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained at: As in above-mentioned contact point(s).

Tenders or requests to participate must be sent to: As in above-mentioned contact point(s).

I.2) TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES:
Body governed by public law.
Other: Broadcasting.
The contracting authority is purchasing on behalf of other contracting authorities: no.

SECTION II: OBJECT OF THE CONTRACT

II.1) DESCRIPTION
II.1.1) Title attributed to the contract by the contracting authority:
TV Licensing Marketing Services.
II.1.2) Type of contract and location of works, place of delivery or of performance:
Services.
Service category: No 15.
Main place of performance: BBC White City, London, UNITED KINGDOM.

NUTS code: UKI2 .

II.1.3) The notice involves:
A public contract.
II.1.4) Information on framework agreement:
II.1.5) Short description of the contract or purchase(s):
BBC TV Licensing (TVL) is responsible for generating in excess of 3 500 000 000 GBP per annum in Licence Fee revenues. This represents 95 %+ of the BBC’s annual income. TVL’s key objective is to maximise net Licence Fee revenue for the BBC without damaging the reputation of the Licence Fee as the long term form of funding for the BBC. The BBC retains overall responsibility for television licensing and is a public authority in respect of its television licensing activities.
The services involved in the collection of the Licence Fee are provided via a number of outsourced contractual arrangements. These relationships are considered to be strategic by virtue of contract value and cover the collection, administration and enforcement of the Licence Fee as well as marketing, public relations (PR) and retail payment networks. It is the responsibility of TVL to manage each of these contractual relationships.
TVL is seeking to re-tender the Direct Marketing and Print, Production and Fulfilment services elements of its outsourced arrangements.
These include:
— Strategic thinking – implications of changing environment and positioning of the Licence Fee,
— Consumer insight and research,
— Communications planning and customer segmentation,
— Direct Marketing & Online creative development,
— Campaign planning and research,
— Campaign data selection,
— Data management, enhancement, management information and analytics,
— Print buying,
— Print production,
— Direct Marketing fulfilment,
— e-communication fulfilment,
— Data manipulation.
Each month TVL runs over 20 separate direct marketing campaigns, the audiences for which include licensed and unlicensed addresses. In total around 60m items of mail are despatched each year. Additionally TVL sends e-licences and e-reminders to Licence holders who have expressed a preference for this method of communication.
Further information regarding the detailed scope of the services will be provided with the Pre-Qualification Questionnaire (PQQ) and the BBC will discuss its service requirements in more detail with bidders at the appropriate stage in the procurement process.
The BBC’s requirements have been separated into 2 lots (see Annex B). The BBC’s preference is to award 1 contract to a single contractor or consortium which covers both lots, however, the BBC will consider awarding a separate contract in respect of each lot if that offers the most economically advantageous solution for the BBC.
It is anticipated that the total value of the contract(s) in respect of both lots over the potential term of 6 years (an initial term of 5 years plus a further possible 1 year extension) is between 60 000 000 GBP and 90 000 000 GBP. This figure includes the cost of all elements of the provision of the services including all materials in respect of both lots.
Variant bids will be accepted provided they meet the BBC’s core requirements.

The PQQ will be published on the eSourcing Portal at https://bbc.bravosolution.co.uk (see paragraph III.2.1 for instructions) and will be available no later than Friday 15th May. Any interested parties who have expressed an interest in the tender prior to this date will be notified via email (to the email address provided on registering via the Bravosolution site) when the PQQ is published. The closing date for submission of responses to the PQQ will be a minimum of 30 days from the date of publication of the PQQ and will be specified in the PQQ.

II.1.6) Common procurement vocabulary (CPV):

79342100, 79800000.

II.1.7) Contract covered by the Government Procurement Agreement (GPA):
No.
II.1.8) Division into lots:
Yes.
Tenders should be submitted for: one or more lots.
II.1.9) Variants will be accepted:
Yes.
II.2) QUANTITY OR SCOPE OF THE CONTRACT
II.2.1) Total quantity or scope:
Estimated value excluding VAT:
Range: between 60 000 000 and 90 000 000 GBP.
II.2.2) Options:
Yes.
Description of these options: The contract(s) may be extended once at the BBC's discretion by up to 12 months.
II.3) DURATION OF THE CONTRACT OR TIME-LIMIT FOR COMPLETION:
Duration in months: 60 (from the award of the contract).

INFORMATION ABOUT LOTS

LOT NO 1 TITLE: Direct Marketing Services
1) SHORT DESCRIPTION:
Lot 01- Direct Marketing Services.
— Strategic thinking – implications of changing environment and.
Positioning of the Licence Fee.
— Consumer insight and research,
— Communications planning and customer segmentation,
— Direct Marketing & Online creative development,
— Campaign planning and research,
— Campaign data selection,
— Data management, enhancement, management information and analytics.
Estimated Value: 4 000 000 GBP to 6 000 000 GBP per annum.
2) COMMON PROCUREMENT VOCABULARY (CPV):

79342100.

3) QUANTITY OR SCOPE:
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR STARTING/COMPLETION:
5) ADDITIONAL INFORMATION ABOUT LOTS:

In the case of technology requirements, the BBC may involve its technology partner (Siemens IT Solutions Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. To prevent BBC eTendering portal email alerts from being quarantined by your organisation's fire wall or spam filter, you are advised to instruct your IT team to accept all emails with a .BravoSolution.co.uk extension (our portal provider) or from help@bravosolution.co.uk Suppliers who successfully pre-qualify will be invited to tender for the services required. Before final selection the BBC may invite bidders to present their submission to a tender board; may wish to visit supplier or client premises; may wish to take up client references.

LOT NO 2 TITLE: Print and Fulfilment Services
1) SHORT DESCRIPTION:
Lot 02- Print and Fulfilment Services.
— Print buying,
— Print production,
— Direct Marketing fulfilment,
— e-communication fulfilment,
— Data manipulation.
Estimated Value: 6 000 000 GBP to 9 000 000 GBP per annum.
2) COMMON PROCUREMENT VOCABULARY (CPV):

79800000.

3) QUANTITY OR SCOPE:
4) INDICATION ABOUT DIFFERENT DATE FOR DURATION OF CONTRACT OR STARTING/COMPLETION:
5) ADDITIONAL INFORMATION ABOUT LOTS:

In the case of technology requirements, the BBC may involve its technology partner (Siemens IT Solutions Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. To prevent BBC eTendering portal email alerts from being quarantined by your organisation's fire wall or spam filter, you are advised to instruct your IT team to accept all emails with a .BravoSolution.co.uk extension (our portal provider) or from help@bravosolution.co.uk Suppliers who successfully pre-qualify will be invited to tender for the services required. Before final selection the BBC may invite bidders to present their submission to a tender board; may wish to visit supplier or client premises; may wish to take up client references.

SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION

III.1) CONDITIONS RELATING TO THE CONTRACT
III.1.1) Deposits and guarantees required:
Guarantees may be required.
III.1.2) Main financing conditions and payment arrangements and/or reference to the relevant provisions regulating them:
III.1.3) Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Where there is more than 1 economic operator, the BBC reserves the right to require a grouping of economic operators to take a particular legal form or to require a single economic operator to take primary liability or to require that each party undertakes joint and several liability.
III.1.4) Other particular conditions to which the performance of the contract is subject:
III.2) CONDITIONS FOR PARTICIPATION
III.2.1) Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers:

Information and formalities necessary for evaluating if requirements are met: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://bbc.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click “continue” - Enter your correct business and user details - Note the username you chose and click “Save” when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the “PQQs / ITTs Open To All Suppliers” link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the “Express Interest” button in the “Actions” box on the left-hand side of the page. - This will move the PQQ /ITT into your “My PQQs/ My ITTs” page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking the “Settings and Buyer Attachments” in the “Actions” box 3. Responding to the tender - You can now choose to “Reply” or “Reject” (please give a reason if rejecting) - You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online & offline actions for you to perform (there is detailed online help available) You must then publish your reply using the publish button in the “Actions” box on the left-hand side of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.

III.2.2) Economic and financial capacity:

Information and formalities necessary for evaluating if requirements are met: Measurement of economic standing and financial capacity will be determined by a set of of financial performance indicators covering turnover, gross profit, operating profit, Return on Capital Employed, and Acid Test Ratio over the 3 previous financial years. Bidders will be required to submit this information using a Pre-Qualification Questionnaire which will be available for download at Bravosolution via http://www.bbc.co.uk/supplying/livetenders.shtml.

Any interested parties who have expressed an interest in the tender prior to this date will be notified via email (to the email address provided on registering via the Bravosolution site) when the PQQ is published.
Minimum level(s) of standards possibly required: In relation to Lot 1 (Direct Marketing Services), interested parties must have a minimum turnover of 15 000 000 GBP per annum.
In relation to Lot 2 (Print and Fulfilment Services), interested parties must have a minimum turnover of 22 000 000 GBP per annum.
In the case of consortia, the combined turnover of all entities that make up the consortium should be used.
III.2.3) Technical capacity:

Information and formalities necessary for evaluating if requirements are met: Economic operators must demonstrate a proven track record in the area of activity covered by this contract. A list of works comparable to those covered by this contract and carried out over the last 3 years will be required. This information together with other questions relating to technical capacity will be provided using a Pre-Qualification questionnaire which will be available for download at Bravosolution via http://www.bbc.co.uk/supplying/livetenders.shtml.

Any interested parties who have expressed an interest in the tender prior to this date will be notified via email (to the email address provided on registering via the Bravosolution site) when the PQQ is published.
III.2.4) Reserved contracts:
No.
III.3) CONDITIONS SPECIFIC TO SERVICES CONTRACTS
III.3.1) Execution of the service is reserved to a particular profession:
III.3.2) Legal entities should indicate the names and professional qualifications of the staff responsible for the execution of the service:

SECTION IV: PROCEDURE

IV.1) TYPE OF PROCEDURE
IV.1.1) Type of procedure:
Competitive dialogue.
IV.1.2) Limitations on the number of operators who will be invited to tender or to participate:
Envisaged minimum number: 3.
Objective criteria for choosing the limited number of candidates: Objective Criteria will be set out in the Pre-Qualification Questionnaire.
IV.1.3) Reduction of the number of operators during the negotiation or dialogue:
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated yes.
IV.2) AWARD CRITERIA
IV.2.1) Award criteria:
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document.
IV.2.2) An electronic auction will be used:
Yes.
The BBC reserves the right to use an electronic auction.
IV.3) ADMINISTRATIVE INFORMATION
IV.3.1) File reference number attributed by the contracting authority:
PROC 2009 36 MAC TV Licencsing Marketing Services.
IV.3.2) Previous publication(s) concerning the same contract:
No.
IV.3.3) Conditions for obtaining specifications and additional documents or descriptive document:
IV.3.4) Time-limit for receipt of tenders or requests to participate:
15.6.2009 - 12:00.
IV.3.5) Date of dispatch of invitations to tender or to participate to selected candidates:
IV.3.6) Language(s) in which tenders or requests to participate may be drawn up:
English.
IV.3.7) Minimum time frame during which the tenderer must maintain the tender:
IV.3.8) Conditions for opening tenders:

SECTION VI: COMPLEMENTARY INFORMATION

VI.1) THIS IS A RECURRENT PROCUREMENT:
No.
VI.2) CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY EU FUNDS:
No.
VI.3) ADDITIONAL INFORMATION:

In the case of technology requirements, the BBC may involve its technology partner (Siemens IT Solutions Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. To prevent BBC eTendering portal email alerts from being quarantined by your organisation's fire wall or spam filter, you are advised to instruct your IT team to accept all emails with a .BravoSolution.co.uk extension (our portal provider) or from help@bravosolution.co.uk Suppliers who successfully pre-qualify will be invited to tender for the services required. Before final selection the BBC may invite bidders to present their submission to a tender board; may wish to visit supplier or client premises; may wish to take up client references.

VI.4) PROCEDURES FOR APPEAL
VI.4.1) Body responsible for appeal procedures:
VI.4.2) Lodging of appeals:
Precise information on deadline(s) for lodging appeals: The BBC will incorporate a minimum 10 calendar day standstill period at the time that information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. Applicants have 2 clear working days from the notification of the award decision to request additional debriefing and that information has to be provided a minimum of 3 working days before the expiry of the standstill period. Such additional information should be required according to the notice.
If an appeal regarding the award of a contract has not been successfully resolved the Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly (and at any event within 3 months). Where a contract has not been entered into the Court may order the setting aside of the award decision or order the authority to amend any document and may award damages. If the contract has been entered into the Court may only award damages. The purpose of the standstill period referred to above is to allow parties to apply to the Courts to set aside the award decision before the contract is entered into.
VI.4.3) Service from which information about the lodging of appeals may be obtained:
VI.5) DATE OF DISPATCH OF THIS NOTICE:
1.5.2009.