Belgium-Brussels: Study on the exposure of children to linear, non-linear and online marketing of foods high in fat, salt or sugar
Section I: Contracting authority
Main address: http://ec.europa.eu/dgs/health_food-safety/index_en.htm
Section II: Object
Study on the exposure of children to linear, non-linear and online marketing of foods high in fat, salt or sugar.
The proportion of overweight and obese children in European Member States is worryingly high, and the proportion of the population who suffer from health issues due to obesity and weight problems continues to rise. This study shall provide an accurate and reliable overview of the amount and types of marketing of HFSS foods to which children are exposed. This should take into account realistic assumptions and actual usage conditions. An analysis of the impact of those tools and their messages will be performed. This study will provide concrete support for the Member States to implement the strategy for Europe on nutrition, overweight and obesity-related health issues and the EU action plan on childhood obesity 2014–2020, that call for initiatives to curb inappropriate marketing of food to children.
See Internet address provided in Section I.3.
Section III: Legal, economic, financial and technical information
Section IV: Procedure
DG Health and Food Safety, rue Breydel 4, B232 5/55, 1040 Brussels, BELGIUM.
Section VI: Complementary information
Internet address: http://curia.europa.eu