Services - 516906-2019

31/10/2019    S211

United Kingdom-Caerphilly: Advertising and marketing services

2019/S 211-516906

Contract notice


Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: National Procurement Service (Welsh Government)
Postal address: T’yr Afon, Bedwas Road
Town: Caerphilly
Postal code: CF83 8WT
Country: United Kingdom
Contact person: Katie Sampson
Telephone: +44 3007900170
Internet address(es):
Main address:
Address of the buyer profile:
I.2)Information about joint procurement
The contract is awarded by a central purchasing body
The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Other activity: Central Purchasing Body

Section II: Object

II.1)Scope of the procurement

NPS Media Buying Services

Reference number: NPS-CS-0100-19
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
II.1.4)Short description:

The National Procurement Services (NPS) is seeking to appoint a single media buying service provider, who can provide a wide range of high quality media planning and buying services that offer customers value for money and added value in the services being provided.

II.1.5)Estimated total value
Value excluding VAT: 6 700 000.00 GBP
II.1.6)Information about lots
This contract is divided into lots: no
II.2.2)Additional CPV code(s)
79341000 Advertising services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79340000 Advertising and marketing services
II.2.3)Place of performance
II.2.4)Description of the procurement:

The National Procurement Service, wishes to establish a framework agreement for the specialist service of media buying, through all media channels. The supplier shall be responsible for the purchasing and placement of routine adverts/notices to be placed by a customer as and when required. The customer may require minimal design input, e.g. simple design of a standard advertising template. The supplier will also be required to provide recruitment advertising to attract a strong and diverse field of applicants.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Start: 20/01/2020
End: 16/07/2020
This contract is subject to renewal: no
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Grant funding may become available to a Participating Organisation in the future in which event this information will be made available to the economic Operator.

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents

Section IV: Procedure

IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 02/12/2019
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Date: 02/12/2019
Local time: 14:00

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published:

18 months.

VI.2)Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:

Over 73 public sector organisation in Wales have committed to the NPS in principle, including all local authorities, NHS bodies, welsh government, welsh government sponsored bodies, the police, fire and rescue services, higher and further education.

In accordance with Regulation 33(5) of the Public Contracts Regulations 2015, these procedures for awarding call-off contracts under the framework may be applied only between the contracting authorities clearly identified in the tender documentation.

A copy of this list has been uploaded in the supplier attachment area of the ITT at the time the notice was published to ensure compliance with the requirements of the Public Contracts Regulations.

The Welsh Ministers (NPS) will not be liable for any bidder costs arising from the non award of the framework.

All tender documentation can be found at

The etenderwales reference for this framework is itt_78214 — NPS Media Buying Services. The tender documents can be obtained from here.

Should you have any questions on the ITT's please use the ‘Messages’ area to contact us directly.

If you are seeking help on using the e-tender Wales system please email the bravo solutions help desk at

Note: the authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at

Under the terms of this contract the successful supplier(s) will be required to deliver community benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The community benefits included in this contract are:

As detailed in the tender documentation.

(WA Ref.: 96795)

The buyer considers that this contract is suitable for consortia.

VI.4)Procedures for review
VI.4.1)Review body
Official name: National Procurement Service (Welsh Government)
Postal address: T’yr Afon, Bedwas Road
Town: Caerphilly
Postal code: CF83 8WT
Country: United Kingdom
Telephone: +44 3007900170
Internet address:
VI.5)Date of dispatch of this notice: