1. Beschaffer
1.1.
Beschaffer
Offizielle Bezeichnung: KIC Innoenergy SE
Rechtsform des Erwerbers: Organisation, die einen durch einen öffentlichen Auftraggeber subventionierten Auftrag vergibt
Tätigkeit des öffentlichen Auftraggebers: Bildung
2. Verfahren
2.1.
Verfahren
Titel: Marketing Communications Services Innoenergy: Skills Institute and Master +
Beschreibung: InnoEnergy Skills Institute is leading the transformation of the green energy workforce across Europe, driving innovation and expanding its presence in the region. Our mission is to build strong brand awareness, engage with key target audiences, and establish a solid market position through strategic marketing communications. Masters+ is at the forefront of shaping the next generation of clean energy professionals, advancing innovation and expanding its reach across Europe. Our mission is to strengthen brand recognition, engage with prospective students and stakeholders, and establish a leading position in the sustainable energy education market through targeted, strategic design and communications. We are seeking a marketing agency to help us achieve these goals by creating high-quality marketing collateral, developing impactful sales enablement materials, and executing market activation initiatives. This will include outreach, targeted campaigns, and event support to strengthen our footprint in the European and global markets. Proposal Requirements We expect proposals to include the following: a) Relevant Work Samples Provide examples of your work in the clean energy or related sectors, focusing on B2B and B2C marketing, education, and workforce development. b) Team Overview Introduce the team assigned to this project, emphasising their experience and expertise, particularly in the European market for Skills Institute and global market for Masters+. c) Cost Breakdown Please provide a detailed cost breakdown for developing online campaign ad visuals (static image ads), with one variation per channel: Meta (Facebook and Instagram), LinkedIn, and Google Ads, for both Skills Institute (B2B) and Masters+ (B2C). The breakdown should include design, copywriting, and project-management hours and costs as well as include the average hourly rate covering all activities across the entire scope of work. d) Pricing Structure Provide a price list with hourly or project-based rates for roles such as designer, copywriter, and project manager, as well as include the average hourly rate for all activities involved. e) Approach and Timeline Outline your proposed approach and a high-level timeline for deliverables, including your project management process. Specify turnaround times and expected response times, including availability during holidays and weekends. Note: The examples of deliverables mentioned below showcase the types of work we anticipate needing. However, the exact brief and detailed requirements will be provided after the RFP process is finalised. Campaign Assets The focus is on creating a variety of visually engaging assets and templates for social media and web platforms to support InnoEnergy’s campaigns. These will include carousels, static graphics, mini animations, and short videos, all designed to capture attention and drive engagement. Every asset will follow InnoEnergy, Masters+ and Skills Institute brand guidelines, using approved colours, typography, and visuals. Each piece will be optimised for platform-specific requirements, ensuring a seamless and effective user experience. The work will cover concept development, copywriting, design, and animation. Product Marketing Collateral We will develop clear and impactful materials such as one-pagers, cheat sheets, and brochures, courses and syllabus pamphlets to support product launches and campaigns. These deliverables will distill complex information into digestible, visually appealing formats. Following InnoEnergy, Masters+ and Skills Institute brand standards, the materials will feature custom visuals and infographics to enhance understanding and engagement. The process includes concept development, copywriting, and design. Whitepapers & Reports Whitepapers and reports will be designed to present information in a professional and visually engaging manner. These documents will be delivered as high-quality PDFs, along with the original InDesign files. Infographics, charts, and licensed photography will be used to break up text-heavy content and improve readability. While copywriting is not part of the scope, the designs will strictly adhere to InnoEnergy, Masters+ Skills Institute brand guidelines, ensuring consistency and professionalism. Sales Enablement Materials To support the sales team, we will create visually compelling materials, including PowerPoint presentations of approximately 20 slides, custom templates, and pitch decks. These materials will be designed to effectively convey key messages, incorporating up to 10 licensed photos for enhanced visual impact. If required, we will also refine and improve existing templates. This includes concept development, copywriting, and design. Video and Animation Content We will produce engaging video and animation content tailored for social media, websites, and other digital platforms. This includes approximately 1-minute videos and short animations such as GIFs and 2D motion graphics. These assets will combine visual storytelling, motion design, and concise messaging to effectively communicate campaign objectives. Videos will incorporate stock footage, motion graphics, and voiceovers, with licensed audio enhancing the overall impact. The entire process—from concept development and scriptwriting to animation, voiceover selection, and final production—will align with InnoEnergy, Masters+ and Skills Institute brand guidelines.
Kennung des Verfahrens: 1250d9af-7448-4c8d-bee5-c4fee76941e5
Interne Kennung: Educational Services
Verfahrensart: Sonstiges einstufiges Verfahren
2.1.1.
Zweck
Art des Auftrags: Dienstleistungen
Haupteinstufung (cpv): 80000000 Allgemeine und berufliche Bildung
2.1.2.
Erfüllungsort
Stadt: Eindhoven
Land, Gliederung (NUTS): Zuidoost-Noord-Brabant (NL414)
Land: Niederlande
2.1.4.
Allgemeine Informationen
Rechtsgrundlage:
Richtlinie 2014/24/EU
2.1.6.
Ausschlussgründe
Quellen der Ausschlussgründe: Auftragsunterlagen
5. Los
5.1.
Los: LOT-0001
Titel: Marketing Communications Services Innoenergy: Skills Institute and Master +
Beschreibung: InnoEnergy Skills Institute is leading the transformation of the green energy workforce across Europe, driving innovation and expanding its presence in the region. Our mission is to build strong brand awareness, engage with key target audiences, and establish a solid market position through strategic marketing communications. Masters+ is at the forefront of shaping the next generation of clean energy professionals, advancing innovation and expanding its reach across Europe. Our mission is to strengthen brand recognition, engage with prospective students and stakeholders, and establish a leading position in the sustainable energy education market through targeted, strategic design and communications. We are seeking a marketing agency to help us achieve these goals by creating high-quality marketing collateral, developing impactful sales enablement materials, and executing market activation initiatives. This will include outreach, targeted campaigns, and event support to strengthen our footprint in the European and global markets. Proposal Requirements We expect proposals to include the following: a) Relevant Work Samples Provide examples of your work in the clean energy or related sectors, focusing on B2B and B2C marketing, education, and workforce development. b) Team Overview Introduce the team assigned to this project, emphasising their experience and expertise, particularly in the European market for Skills Institute and global market for Masters+. c) Cost Breakdown Please provide a detailed cost breakdown for developing online campaign ad visuals (static image ads), with one variation per channel: Meta (Facebook and Instagram), LinkedIn, and Google Ads, for both Skills Institute (B2B) and Masters+ (B2C). The breakdown should include design, copywriting, and project-management hours and costs as well as include the average hourly rate covering all activities across the entire scope of work. d) Pricing Structure Provide a price list with hourly or project-based rates for roles such as designer, copywriter, and project manager, as well as include the average hourly rate for all activities involved. e) Approach and Timeline Outline your proposed approach and a high-level timeline for deliverables, including your project management process. Specify turnaround times and expected response times, including availability during holidays and weekends. Note: The examples of deliverables mentioned below showcase the types of work we anticipate needing. However, the exact brief and detailed requirements will be provided after the RFP process is finalised. Campaign Assets The focus is on creating a variety of visually engaging assets and templates for social media and web platforms to support InnoEnergy’s campaigns. These will include carousels, static graphics, mini animations, and short videos, all designed to capture attention and drive engagement. Every asset will follow InnoEnergy, Masters+ and Skills Institute brand guidelines, using approved colours, typography, and visuals. Each piece will be optimised for platform-specific requirements, ensuring a seamless and effective user experience. The work will cover concept development, copywriting, design, and animation. Product Marketing Collateral We will develop clear and impactful materials such as one-pagers, cheat sheets, and brochures, courses and syllabus pamphlets to support product launches and campaigns. These deliverables will distill complex information into digestible, visually appealing formats. Following InnoEnergy, Masters+ and Skills Institute brand standards, the materials will feature custom visuals and infographics to enhance understanding and engagement. The process includes concept development, copywriting, and design. Whitepapers & Reports Whitepapers and reports will be designed to present information in a professional and visually engaging manner. These documents will be delivered as high-quality PDFs, along with the original InDesign files. Infographics, charts, and licensed photography will be used to break up text-heavy content and improve readability. While copywriting is not part of the scope, the designs will strictly adhere to InnoEnergy, Masters+ Skills Institute brand guidelines, ensuring consistency and professionalism. Sales Enablement Materials To support the sales team, we will create visually compelling materials, including PowerPoint presentations of approximately 20 slides, custom templates, and pitch decks. These materials will be designed to effectively convey key messages, incorporating up to 10 licensed photos for enhanced visual impact. If required, we will also refine and improve existing templates. This includes concept development, copywriting, and design. Video and Animation Content We will produce engaging video and animation content tailored for social media, websites, and other digital platforms. This includes approximately 1-minute videos and short animations such as GIFs and 2D motion graphics. These assets will combine visual storytelling, motion design, and concise messaging to effectively communicate campaign objectives. Videos will incorporate stock footage, motion graphics, and voiceovers, with licensed audio enhancing the overall impact. The entire process—from concept development and scriptwriting to animation, voiceover selection, and final production—will align with InnoEnergy, Masters+ and Skills Institute brand guidelines.
Interne Kennung: Marketing Services
5.1.1.
Zweck
Art des Auftrags: Dienstleistungen
Haupteinstufung (cpv): 80000000 Allgemeine und berufliche Bildung
Menge: 1 Stück
Optionen:
Beschreibung der Optionen: Possible renewal for an additional 2 years ( maximum price and period of initial period)
5.1.2.
Erfüllungsort
Land, Gliederung (NUTS): Zuidoost-Noord-Brabant (NL414)
Land: Niederlande
5.1.3.
Geschätzte Dauer
Datum des Beginns: 02/02/2026
Enddatum der Laufzeit: 02/02/2028
5.1.6.
Allgemeine Informationen
Vorbehaltene Teilnahme:
Teilnahme ist nicht vorbehalten.
Auftragsvergabeprojekt ganz oder teilweise aus EU-Mitteln finanziert
Die Beschaffung fällt unter das Übereinkommen über das öffentliche Beschaffungswesen: nein
Diese Auftragsvergabe ist auch für kleine und mittlere Unternehmen (KMU) geeignet: ja
5.1.9.
Eignungskriterien
Quellen der Eignungskriterien: Auftragsunterlagen
5.1.11.
Auftragsunterlagen
Frist für die Anforderung zusätzlicher Informationen: 07/01/2026
5.1.12.
Bedingungen für die Auftragsvergabe
Bedingungen für die Einreichung:
Elektronische Einreichung: Erforderlich
Sprachen, in denen Angebote oder Teilnahmeanträge eingereicht werden können: Englisch
Elektronischer Katalog: Nicht zulässig
Frist für den Eingang der Angebote: 16/01/2026 23:59:59 (UTC+01:00) Mitteleuropäische Zeit, Westeuropäische Sommerzeit
Dauer, während der das Angebot gültig bleiben muss: 90 Tage
Auftragsbedingungen:
Die Auftragsausführung muss im Rahmen von Programmen für geschützte Beschäftigungsverhältnisse erfolgen: Nein
Es ist eine Geheimhaltungsvereinbarung erforderlich: nein
Elektronische Rechnungsstellung: Nicht zulässig
Aufträge werden elektronisch erteilt: nein
Zahlungen werden elektronisch geleistet: nein
5.1.15.
Techniken
Rahmenvereinbarung:
Rahmenvereinbarung ohne erneuten Aufruf zum Wettbewerb
Höchstzahl der Teilnehmer: 10
Informationen über das dynamische Beschaffungssystem:
Kein dynamisches Beschaffungssystem
5.1.16.
Weitere Informationen, Schlichtung und Nachprüfung
Überprüfungsstelle: KIC Innoenergy SE - KIC Innoenergy SE
Informationen über die Überprüfungsfristen: minimum 25 days for proposal submission and 10 days standstill
Organisation, die Informationen über den allgemeinen, am Ort der Ausführung des Auftrags geltenden Rechtsrahmen für Arbeitsschutz und Arbeitsbedingungen bereitstellt: KIC Innoenergy SE
Organisation, die Teilnahmeanträge entgegennimmt: KIC Innoenergy SE
Organisation, die Angebote bearbeitet: KIC Innoenergy SE
8. Organisationen
8.1.
ORG-0001
Offizielle Bezeichnung: KIC Innoenergy SE
Registrierungsnummer: 51418886
Abteilung: Procurement
Postanschrift: Kennispoort 6th floor · John F. Kennedylaan
Stadt: 5612AB
Postleitzahl: Eindhoven
Land, Gliederung (NUTS): Zuidoost-Noord-Brabant (NL414)
Land: Niederlande
Kontaktperson: Innoenergy
Telefon: 031681412446
Sonstige Kontaktpersonen:
Offizielle Bezeichnung: KIC Innoenergy SE
Abteilung: Procurement
Rollen dieser Organisation:
Beschaffer
Organisation, die Teilnahmeanträge entgegennimmt
Organisation, die Angebote bearbeitet
Überprüfungsstelle
Organisation, die Informationen über den allgemeinen, am Ort der Ausführung des Auftrags geltenden Rechtsrahmen für Arbeitsschutz und Arbeitsbedingungen bereitstellt
8.1.
ORG-0000
Offizielle Bezeichnung: Publications Office of the European Union
Registrierungsnummer: PUBL
Stadt: Luxembourg
Postleitzahl: 2417
Land, Gliederung (NUTS): Luxembourg (LU000)
Land: Luxemburg
Telefon: +352 29291
Rollen dieser Organisation:
TED eSender
Kennung/Fassung der Bekanntmachung: c389e3bc-a8b6-4a9d-ac3c-7122c5d32163 - 01
Formulartyp: Wettbewerb
Art der Bekanntmachung: Auftrags- oder Konzessionsbekanntmachung – Standardregelung
Unterart der Bekanntmachung: 16
Datum der Übermittlung der Bekanntmachung: 18/12/2025 17:49:16 (UTC+00:00) Westeuropäische Zeit, GMT
Sprachen, in denen diese Bekanntmachung offiziell verfügbar ist: Englisch
Veröffentlichungsnummer der Bekanntmachung: 850398-2025
ABl. S – Nummer der Ausgabe: 246/2025
Datum der Veröffentlichung: 22/12/2025