102933-2025 - Result
Spain – Advertising and marketing services – Contrato de servicios de publicidad para la realización de acciones promocionales y de marketing en soportes y medios de compañías aéreas dirigidas a los mercados "Ibiza" y "Menorca".
OJ S 32/2025 14/02/2025
Contract or concession award notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official name: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Email: contratacion@cantur.com
Legal type of the buyer: Public undertaking, controlled by a regional authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: Contrato de servicios de publicidad para la realización de acciones promocionales y de marketing en soportes y medios de compañías aéreas dirigidas a los mercados "Ibiza" y "Menorca".
Description: Servicios de publicidad para la realización de acciones promocionales y de marketing en soportes y medios de compañías aéreas dirigidas a los mercados "Ibiza" y "Menorca".
Procedure identifier: 8fb7517d-87f2-4ad2-9d17-d903bd76adc9
Previous notice: 6f507917-2bb0-4113-8f7a-3ed0f61359d2-01
Internal identifier: EXP.24.0587.PRO.SE
Type of procedure: Open
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
2.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
2.1.4.
General information
Legal basis: 
Directive 2014/24/EU
5. Lot
5.1.
Lot: LOT-0001
Title: Mercado Ibiza
Description: LOTE 1. Mercado Ibiza, con conectividad pico de verano extendido.
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
5.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
Anywhere in the given country
5.1.5.
Value
Estimated value excluding VAT: 225 000,00 EUR
5.1.6.
General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.10.
Award criteria
Criterion: 
Type: Quality
Description: Conectividad. Ver Pliegos según Lote.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 13
Criterion: 
Type: Quality
Description: Frecuencia. Ver pliegos según Lote.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 12
Criterion: 
Type: Quality
Description: Impactos OFFLINE de las acciones de marketing OFFLINE. Ver pliegos..
Category of award weight criterion: Weight (points, exact)
Award criterion number: 2
Criterion: 
Type: Quality
Description: Impactos ONLINE de las acciones de marketing ONLINE. Ver pliegos..
Category of award weight criterion: Weight (points, exact)
Award criterion number: 6
Criterion: 
Type: Price
Description: Precio. Ver pliegos según Lote.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 15
Criterion: 
Type: Quality
Description: Vinilado.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 4
Criterion: 
Type: Quality
Description: Memoria Técnica. Ver pliegos.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 48
5.1.15.
Techniques
Framework agreement: 
No framework agreement
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A. - Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
5.1.
Lot: LOT-0002
Title: Mercado Menorca
Description: LOTE 2. Mercado Menorca, con conectividad pico de verano extendido.
Internal identifier: 2
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
5.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
Anywhere in the given country
5.1.5.
Value
Estimated value excluding VAT: 300 000,00 EUR
5.1.6.
General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.10.
Award criteria
Criterion: 
Type: Quality
Description: Conectividad. Ver Pliegos según Lote.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 13
Criterion: 
Type: Quality
Description: Frecuencia. Ver pliegos según Lote.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 12
Criterion: 
Type: Quality
Description: Impactos OFFLINE de las acciones de marketing OFFLINE. Ver pliegos..
Category of award weight criterion: Weight (points, exact)
Award criterion number: 2
Criterion: 
Type: Quality
Description: Impactos ONLINE de las acciones de marketing ONLINE. Ver pliegos..
Category of award weight criterion: Weight (points, exact)
Award criterion number: 6
Criterion: 
Type: Price
Description: Precio. Ver pliegos según Lote.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 15
Criterion: 
Type: Quality
Description: Vinilado.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 4
Criterion: 
Type: Quality
Description: Memoria Técnica. Ver pliegos.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 48
5.1.15.
Techniques
Framework agreement: 
No framework agreement
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A. - Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
6. Results
Value of all contracts awarded in this notice: 515 500,00 EUR
6.1.
Result lot identifier: LOT-0001
Winner selection status: At least one winner was chosen.
6.1.2.
Information about winners
Winner: 
Official name: VUELING AIRLINES SA
Tender: 
Tender identifier: REF TEN-0001/LOT-0001
Identifier of lot or group of lots: LOT-0001
Value of the tender: 266 805,00 EUR
The tender was ranked: no
Subcontracting: No
Contract information: 
Identifier of the contract: 1
Date on which the winner was chosen: 15/01/2025
Date of the conclusion of the contract: 07/02/2025
The contract is awarded within a framework agreement: no
6.1.4.
Statistical information
Received tenders or requests to participate: 
Type of received submissions: Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received: 0
Type of received submissions: Tenders
Number of tenders or requests to participate received: 2
Range of tenders: 
Value of the lowest admissible tender: 220 500,00 EUR
Value of the highest admissible tender: 224 000,00 EUR
6.1.
Result lot identifier: LOT-0002
Winner selection status: At least one winner was chosen.
6.1.4.
Statistical information
Received tenders or requests to participate: 
Type of received submissions: Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received: 0
Type of received submissions: Tenders
Number of tenders or requests to participate received: 2
Range of tenders: 
Value of the lowest admissible tender: 294 000,00 EUR
Value of the highest admissible tender: 295 000,00 EUR
8. Organisations
8.1.
ORG-0001
Official name: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Registration number: 51050770148837
Registration number: A39008073
Town: Santander
Postcode: 39011
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
Contact point: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Email: contratacion@cantur.com
Telephone: +34 942318950
Fax: +34 942212080
Internet address: http://www.cantur.com
Buyer profile: https://contrataciondelestado.es/wps/poc?uri=deeplink:perfilContratante&idBp=uyWiYn2Mhj8QK2TEfXGy%2BA%3D%3D
Other contact points: 
Official name: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Town: Santander
Postcode: 39011
Country: Spain
Email: contratacion@cantur.com
Roles of this organisation: 
Buyer
Review organisation
8.1.
ORG-0002
Official name: VUELING AIRLINES SA
Size of the economic operator: Large
Registration number: A63422141
Town: El Prat
Postcode: 08820
Country: Spain
Email: mayra.berciano@vueling.com
Telephone: +034 900645000
Roles of this organisation: 
Tenderer
Beneficial owner: 
Nationality of the owner: Spain
Winner of these lots: LOT-0001
8.1.
ORG-0003
Official name: VOLOTEA SL
Size of the economic operator: Large
Registration number: B64841927
Town: BARCELONA
Postcode: 08006
Country: Spain
Email: legal.affairs@volotea.com
Telephone: +034 931171777
Roles of this organisation: 
Tenderer
Beneficial owner: 
Nationality of the owner: Spain
Notice information
Notice identifier/version: 77dc06a9-4a3c-4a77-8b51-96821c3c81eb  -  01
Form type: Result
Notice type: Contract or concession award notice – standard regime
Notice subtype: 29
Notice dispatch date: 13/02/2025 14:19:00 (UTC+01:00) Central European Time, Western European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 102933-2025
OJ S issue number: 32/2025
Publication date: 14/02/2025