1. Buyer
1.1.
Buyer
Official name: Horse Racing Ireland (HRI)
Legal type of the buyer: Body governed by public law, controlled by a central government authority
Activity of the contracting authority: Recreation, culture and religion
2. Procedure
2.1.
Procedure
Title: Provision of Media Planning and Buying Services
Description: Horse Racing Ireland is seeking a service provider with expertise in the provision of Strategic Media Planning and Buying services across the Republic of Ireland and Northern Ireland.
Procedure identifier: 916b79b3-9853-4ccf-8267-7c001f5e4f6d
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341100 Advertising consultancy services
2.1.2.
Place of performance
Country subdivision (NUTS): Dublin (IE061)
Country: Ireland
2.1.3.
Value
Estimated value excluding VAT: 5 000 000,00 EUR
Maximum value of the framework agreement: 5 000 000,00 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-0001
Title: Provision of Media Planning and Buying Services
Description: Horse Racing Ireland is seeking a service provider with expertise in the provision of Strategic Media Planning and Buying services across the Republic of Ireland and Northern Ireland.
Internal identifier: 0
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341100 Advertising consultancy services
5.1.2.
Place of performance
Country subdivision (NUTS): Dublin (IE061)
Country: Ireland
5.1.3.
Estimated duration
Duration: 48 Months
5.1.5.
Value
Estimated value excluding VAT: 5 000 000,00 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.11.
Procurement documents
Languages in which the procurement documents are officially available: English
Deadline for requesting additional information: 29/05/2026 12:00:00 (UTC+01:00) Central European Time, Western European Summer Time
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: English
Electronic catalogue: Not allowed
Tenderers may submit more than one tender: Not allowed
Deadline for receipt of tenders: 11/06/2026 12:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Duration during which the tender must remain valid: 90 Days
Information about public opening:
Opening date: 11/06/2026 12:30:00 (UTC+01:00) Central European Time, Western European Summer Time
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: Not yet known
Electronic invoicing: Allowed
Electronic ordering will be used: yes
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Maximum number of participants: 1
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: The High Court of Ireland
Organisation providing offline access to the procurement documents: Horse Racing Ireland (HRI)
Organisation providing more information on the review procedures: The High Court of Ireland
Organisation receiving requests to participate: Horse Racing Ireland (HRI)
Organisation processing tenders: Horse Racing Ireland (HRI)
8. Organisations
8.1.
ORG-0001
Official name: Horse Racing Ireland (HRI)
Registration number: 9605282N
Postal address: Ballymany
Town: The Curragh
Postcode: R56 XE37
Country subdivision (NUTS): Dublin (IE061)
Country: Ireland
Telephone: 045 455457
Roles of this organisation:
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders
8.1.
ORG-0002
Official name: The High Court of Ireland
Registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Town: Dublin
Postcode: D07 WDX8
Country subdivision (NUTS): Dublin (IE061)
Country: Ireland
Telephone: +353 1 8886000
Roles of this organisation:
Review organisation
Organisation providing more information on the review procedures
8.1.
ORG-0003
Official name: European Dynamics S.A.
Registration number: 002024901000
Department: European Dynamics S.A.
Town: Athens
Postcode: 15125
Country subdivision (NUTS): Βόρειος Τομέας Αθηνών (EL301)
Country: Greece
Telephone: +30 2108094500
Roles of this organisation:
TED eSender
Notice identifier/version: fe2fa4f7-9ca1-476b-aab6-89873e22290c - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 08/05/2026 16:56:02 (UTC+01:00) Central European Time, Western European Summer Time
Languages in which this notice is officially available: English
Notice publication number: 323310-2026
OJ S issue number: 91/2026
Publication date: 12/05/2026