340082-2026 - Competition
Belgium – Advertising and marketing services – RAAMOVEREENKOMST voor de aankoop van media- en advertentieruimte en advies over mediastrategie
OJ S 95/2026 19/05/2026
Contract or concession notice – standard regime - Change notice
Services
1. Buyer
1.1.
Buyer
Official name: Familiehulp vzw
Email: overheidsopdrachten@familiehulp.be
Legal type of the buyer: Central government authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: RAAMOVEREENKOMST voor de aankoop van media- en advertentieruimte en advies over mediastrategie
Description: Het voorwerp van de Opdracht bestaat uit drie onderdelen: Advies over mediastrategie: Analyse van communicatiedoelstellingen en doelgroepen. Algemene aanbevelingen over het gebruik van relevante mediakanalen (print, tv, radio, online, sociale media) in Vlaanderen en Brussel. Aankoop van advertentie- en mediaruimte: Selectie en aankoop van advertentieruimte bij relevante mediakanalen binnen een vooropgesteld budget en/of doelstellingen. Optimalisatie van media-inkoop om de beste tarieven en het grootste bereik te garanderen. Rapportage: Transparante rapportering over kosten, bereik en prestaties van de aangekochte media.
Procedure identifier: 39c20b21-c5b9-4806-be4a-3c4780aea200
Internal identifier: Marcom2026MSTR
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79413000 Marketing management consultancy services
2.1.2.
Place of performance
Country: Belgium
Anywhere in the given country
2.1.4.
General information
Legal basis: 
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-0001
Title: Marcom2026MSTR - 1
Description: Het voorwerp van de Opdracht bestaat uit drie onderdelen: Advies over mediastrategie: - Analyse van communicatiedoelstellingen en doelgroepen. - Algemene aanbevelingen over het gebruik van relevante mediakanalen (print, tv, radio, online, sociale media) in Vlaanderen en Brussel. Aankoop van advertentie- en mediaruimte: - Selectie en aankoop van advertentieruimte bij relevante mediakanalen binnen een vooropgesteld budget en/of doelstellingen. - Optimalisatie van media-inkoop om de beste tarieven en het grootste bereik te garanderen. Rapportage: Transparante rapportering over kosten, bereik en prestaties van de aangekochte media.
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79413000 Marketing management consultancy services
5.1.2.
Place of performance
Country: Belgium
Anywhere in the given country
5.1.3.
Estimated duration
Duration: 4 Years
5.1.6.
General information
Reserved participation: 
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.11.
Procurement documents
Address of the procurement documents: https://www.publicprocurement.be/publication-workspaces/d597a1bf-462f-4790-99e3-e6eaf03840b2/documents
Ad hoc communication channel: 
URL: https://www.publicprocurement.be/publication-workspaces/d597a1bf-462f-4790-99e3-e6eaf03840b2/forum
5.1.12.
Terms of procurement
Terms of submission: 
Electronic submission: Required
Address for submission: https://www.publicprocurement.be/supplier/enterprises/0/tendering-workspaces/publication-workspace-detail/d597a1bf-462f-4790-99e3-e6eaf03840b2/general
Languages in which tenders or requests to participate may be submitted: Dutch
Electronic catalogue: Not allowed
Advanced or qualified electronic signature or seal (as defined in Regulation (EU) No 910/2014) is required
Deadline for receipt of tenders: 10/06/2026 11:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 90 Days
Terms of contract: 
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Required
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement: 
Framework agreement, without reopening of competition
Maximum number of participants: 1
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Nederlandstalige rechtbank van eerste aanleg Brussel
Information about review deadlines: Zie bestek
8. Organisations
8.1.
ORG-0001
Official name: Familiehulp vzw
Registration number: 0409533604_1681
Postal address: Koningsstraat 294
Town: Sint-Joost-ten-Node
Postcode: 1210
Country subdivision (NUTS): Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad (BE100)
Country: Belgium
Email: overheidsopdrachten@familiehulp.be
Telephone: +32 22274010
Fax: +32 22274039
Internet address: http://www.familiehulp.be
Buyer profile: https://www.publicprocurement.be/bda?organisationIds=1681&includeOrganisationChildren=true
Roles of this organisation: 
Buyer
8.1.
ORG-0002
Official name: FOD Beleid en Ondersteuning
Registration number: BE001
Postal address: Simon Bolivarlaan 30, bus 1
Town: Brussel
Postcode: 1000
Country subdivision (NUTS): Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad (BE100)
Country: Belgium
Email: revise@publicprocurement.be
Telephone: +32 2 740 80 00
Internet address: https://bosa.belgium.be
Roles of this organisation: 
TED eSender
8.1.
ORG-0003
Official name: Nederlandstalige rechtbank van eerste aanleg Brussel
Registration number: 0308357753
Town: Brussel
Postcode: 1000
Country subdivision (NUTS): Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad (BE100)
Country: Belgium
Roles of this organisation: 
Review organisation
10. Change
Version of the previous notice to be changed: db63c7ca-015f-4243-8418-417f49906765-01
Main reason for change: Information updated
10.1.
Change
Section identifier: PROCEDURE
The procurement documents were changed on: 18/05/2026
Notice information
Notice identifier/version: 51016112-e586-4d56-a195-c6b8e46775b5  -  01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 18/05/2026 00:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Notice dispatch date (eSender): 18/05/2026 00:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Dutch
Notice publication number: 340082-2026
OJ S issue number: 95/2026
Publication date: 19/05/2026