1. Buyer
1.1.
Buyer
Official name: Västtrafik AB
Legal type of the buyer: Regional authority
Activity of the contracting authority: General public services
Activity of the contracting entity: Urban railway, tramway, trolleybus or bus services
2. Procedure
2.1.
Procedure
Title: Fullservicebyrå Kommunikationstjänster 2026
Description: Upphandling av Fullservicebyrå Kommunikationstjänster för Västtrafiks räkning.
Procedure identifier: 9a3e4832-4e8d-4252-951f-98767700014d
Internal identifier: 1-505-25
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification (cpv): 79340000 Advertising and marketing services, 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79341400 Advertising campaign services, 79342000 Marketing services, 92111200 Advertising, propaganda and information film and video-tape production, 92111210 Advertising film production, 92111220 Advertising video-tape production
2.1.2.
Place of performance
Anywhere in the European Economic Area
2.1.3.
Value
Estimated value excluding VAT: 70 000 000,00 SEK
2.1.4.
General information
Legal basis:
Directive 2014/25/EU
2.1.5.
Terms of procurement
Terms of submission:
Maximum number of lots for which one tenderer can submit tenders: 3
Terms of contract:
Maximum number of lots for which contracts can be awarded to one tenderer: 3
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: European Single Procurement Document (ESPD), Procurement Document
5. Lot
5.1.
Lot: LOT-0001
Title: Generell del
Description: Upphandlingsföreskrifter Öppet förfarande
Internal identifier: 1857746-0
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification (cpv): 79340000 Advertising and marketing services, 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79341400 Advertising campaign services, 79342000 Marketing services, 92111200 Advertising, propaganda and information film and video-tape production, 92111210 Advertising film production, 92111220 Advertising video-tape production
5.1.2.
Place of performance
Anywhere in the European Economic Area
5.1.3.
Estimated duration
Start date: 01/10/2026
Duration end date: 30/09/2029
5.1.4.
Renewal
Maximum renewals: 3
Other information about renewals: Förlängning är 12 månader
5.1.5.
Value
Estimated value excluding VAT: 70 000 000,00 SEK
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: European Single Procurement Document (ESPD), Procurement Document
5.1.11.
Procurement documents
Deadline for requesting additional information: 11/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Swedish
Electronic catalogue: Allowed
Deadline for receipt of tenders: 22/06/2026 21:59:59 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 191 Days
Information about public opening:
Opening date: 22/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
Place: Göteborg
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Enligt upphandlingsdokument
Electronic invoicing: Required
Electronic ordering will be used: yes
Electronic payment will be used: yes
Financial arrangement: Enligt upphandlingsdokument
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Förvaltningsrätten i Jönköping
Information about review deadlines: Enligt upphandlingsdokument
Organisation providing additional information about the procurement procedure: Västtrafik AB
5.1.
Lot: LOT-0002
Title: Åberopande av annans kapacitet
Description: För Anbudsgivare som åberopar annans kapacitet (se avsnitt 1.3.4)
Internal identifier: 1857747-1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification (cpv): 79340000 Advertising and marketing services, 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79341400 Advertising campaign services, 79342000 Marketing services, 92111200 Advertising, propaganda and information film and video-tape production, 92111210 Advertising film production, 92111220 Advertising video-tape production
5.1.2.
Place of performance
Anywhere in the European Economic Area
5.1.3.
Estimated duration
Start date: 01/10/2026
Duration end date: 30/09/2029
5.1.4.
Renewal
Maximum renewals: 3
Other information about renewals: Förlängning är 12 månader
5.1.5.
Value
Estimated value excluding VAT: 70 000 000,00 SEK
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: European Single Procurement Document (ESPD), Procurement Document
5.1.11.
Procurement documents
Deadline for requesting additional information: 11/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Swedish
Electronic catalogue: Allowed
Deadline for receipt of tenders: 22/06/2026 21:59:59 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 191 Days
Information about public opening:
Opening date: 22/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
Place: Göteborg
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Enligt upphandlingsdokument
Electronic invoicing: Required
Electronic ordering will be used: yes
Electronic payment will be used: yes
Financial arrangement: Enligt upphandlingsdokument
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Förvaltningsrätten i Jönköping
Information about review deadlines: Enligt upphandlingsdokument
Organisation providing additional information about the procurement procedure: Västtrafik AB
5.1.
Lot: LOT-0003
Title: Alternativ 2 - inlämnande av bevis i Anbudet
Description: Välj alternativ 2 om du inkommer med bevis direkt i anbudet. OBS Välj antingen alternativ 1 eller alternativ 2!
Internal identifier: 1857748-2
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification (cpv): 79340000 Advertising and marketing services, 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79341400 Advertising campaign services, 79342000 Marketing services, 92111200 Advertising, propaganda and information film and video-tape production, 92111210 Advertising film production, 92111220 Advertising video-tape production
5.1.2.
Place of performance
Anywhere in the European Economic Area
5.1.3.
Estimated duration
Start date: 01/10/2026
Duration end date: 30/09/2029
5.1.4.
Renewal
Maximum renewals: 3
Other information about renewals: Förlängning är 12 månader
5.1.5.
Value
Estimated value excluding VAT: 70 000 000,00 SEK
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: European Single Procurement Document (ESPD), Procurement Document
5.1.11.
Procurement documents
Deadline for requesting additional information: 11/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Swedish
Electronic catalogue: Allowed
Deadline for receipt of tenders: 22/06/2026 21:59:59 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 191 Days
Information about public opening:
Opening date: 22/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
Place: Göteborg
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Enligt upphandlingsdokument
Electronic invoicing: Required
Electronic ordering will be used: yes
Electronic payment will be used: yes
Financial arrangement: Enligt upphandlingsdokument
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Förvaltningsrätten i Jönköping
Information about review deadlines: Enligt upphandlingsdokument
Organisation providing additional information about the procurement procedure: Västtrafik AB
5.1.
Lot: LOT-0004
Title: Alternativ 1 - lämna in egenförsäkran
Description: Välj alternativ 1 om du inkommer med egenförsäkran, ESPD. OBS Välj antingen alternativ 1 eller alternativ 2!
Internal identifier: 1857749-3
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification (cpv): 79340000 Advertising and marketing services, 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79341400 Advertising campaign services, 79342000 Marketing services, 92111200 Advertising, propaganda and information film and video-tape production, 92111210 Advertising film production, 92111220 Advertising video-tape production
5.1.2.
Place of performance
Anywhere in the European Economic Area
5.1.3.
Estimated duration
Start date: 01/10/2026
Duration end date: 30/09/2029
5.1.4.
Renewal
Maximum renewals: 3
Other information about renewals: Förlängning är 12 månader
5.1.5.
Value
Estimated value excluding VAT: 70 000 000,00 SEK
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: European Single Procurement Document (ESPD), Procurement Document
5.1.11.
Procurement documents
Deadline for requesting additional information: 11/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Swedish
Electronic catalogue: Allowed
Deadline for receipt of tenders: 22/06/2026 21:59:59 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 191 Days
Information about public opening:
Opening date: 22/06/2026 22:00:00 (UTC+00:00) Western European Time, GMT
Place: Göteborg
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Enligt upphandlingsdokument
Electronic invoicing: Required
Electronic ordering will be used: yes
Electronic payment will be used: yes
Financial arrangement: Enligt upphandlingsdokument
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Förvaltningsrätten i Jönköping
Information about review deadlines: Enligt upphandlingsdokument
Organisation providing additional information about the procurement procedure: Västtrafik AB
8. Organisations
8.1.
ORG-0001
Official name: Västtrafik AB
Registration number: 5565585873
Department: Upphandlingsenheten
Postal address: Box 123
Town: SKÖVDE
Postcode: 54123
Country subdivision (NUTS): Västra Götalands län (SE232)
Country: Sweden
Contact point: Maria Gunnäs
Telephone: 010-43 45 200
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
8.1.
ORG-0002
Official name: Förvaltningsrätten i Jönköping
Registration number: 202100-2742
Postal address: Box 2201
Town: Jönköping
Postcode: 550 02
Country subdivision (NUTS): Jönköpings län (SE211)
Country: Sweden
Telephone: 036-15 66 00
Roles of this organisation:
Review organisation
Notice identifier/version: bd2aa436-b9fc-4e4c-b568-b94b3dfd9a29 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 17
Notice dispatch date: 21/05/2026 14:08:04 (UTC+00:00) Western European Time, GMT
Notice dispatch date (eSender): 21/05/2026 14:08:06 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: Swedish
Notice publication number: 354312-2026
OJ S issue number: 99/2026
Publication date: 26/05/2026