1. Buyer
1.1.
Buyer
Official name: Consejo de Administración del O.A.M. Palau de la Música, Congresos y Orquesta de Valencia
Legal type of the buyer: Local authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: Servicio de comunicación integral de la actividad del Organismo Autónomo Municipal Palau de la Música, Congresos y Orquesta de València
Description: Servicios que comprenden la realización de las creatividades, artes finales y las producciones correspondientes para las campañas publicitarias, inserción de anuncios en distintos medios de comunicación, edición e impresión de folletos de programación, programas de mano, libretos, catálogos y en general todas las publicaciones, DVD, vídeos y todos los materiales necesarios al efecto
Procedure identifier: c873a163-1215-4067-ae2d-7bfd1e22e77c
Previous notice: 2d1a02fb-0496-44a2-bf40-e59a581f49f7-01
Internal identifier: E- 70020-2024-42
Type of procedure: Open
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79340000 Advertising and marketing services, 79824000 Printing and distribution services
2.1.2.
Place of performance
Country subdivision (NUTS): Valencia / València (ES523)
Country: Spain
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
5. Lot
5.1.
Lot: LOT-0003
Title: Publicidad institucional
Description: Plan de medios: inserción en los diferentes medios (prensa, radio, digital, audiovisual, publicaciones especializadas y otros soportes)
Internal identifier: 3
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79340000 Advertising and marketing services, 79824000 Printing and distribution services
5.1.2.
Place of performance
Country subdivision (NUTS): Valencia / València (ES523)
Country: Spain
Anywhere in the given country
5.1.5.
Value
Estimated value excluding VAT: 1 611 570,25 EUR
5.1.6.
General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.10.
Award criteria
Criterion:
Type: Price
Description: LOTE 3 CRITERIO 1.1.E: % descuento ofertado medios digitales.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 7
Criterion:
Type: Price
Description: LOTE 3 CRITERIO 1.1.A: % descuento ofertado sobre tarifas radio.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Criterion:
Type: Price
Description: LOTE 3 CRITERIO 1.1.B: % descuento ofertado prensa.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 35
Criterion:
Type: Price
Description: LOTE 3 CRITERIO 1.1.C: % descuento ofertado televisión/otro medio audiovisual.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 10
Criterion:
Type: Price
Description: LOTE 3 CRITERIO 1.1.D: % descuento ofertado revistas.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 10
Criterion:
Type: Price
Description: LOTE 3 CRITERIO 1.2.F: % comisión coste publicidad red social.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 3
Criterion:
Type: Quality
Description: LOTE 3 CRITERIO 2: reducción plazo entrega planificación publicidad.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 5
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Consejo de Administración del O.A.M. Palau de la Música, Congresos y Orquesta de Valencia - Registro electrónico del Ayuntamiento de Valencia
6. Results
Value of all contracts awarded in this notice: 644 628,10 EUR
6.1.
Result lot identifier: LOT-0003
Winner selection status: At least one winner was chosen.
6.1.2.
Information about winners
Winner:
Official name: UTE FORMADA POR ADSPLANNING, S.L. E INFINITY MEDIA COMMUNICATIONS, S.L.
Tender:
Tender identifier: REF TEN-0001/LOT-0003
Identifier of lot or group of lots: LOT-0003
Value of the tender: 780 000,00 EUR
The tender was ranked: no
Contract information:
Identifier of the contract: E- 70020-2024-42 (LOTE 3)
Date on which the winner was chosen: 04/12/2024
Date of the conclusion of the contract: 15/01/2025
The contract is awarded within a framework agreement: no
6.1.4.
Statistical information
Received tenders or requests to participate:
Type of received submissions: Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received: 4
Type of received submissions: Tenders
Number of tenders or requests to participate received: 5
8. Organisations
8.1.
ORG-0001
Official name: Consejo de Administración del O.A.M. Palau de la Música, Congresos y Orquesta de Valencia
Registration number: 31082590152019
Registration number: P9625223D
Town: Valencia
Postcode: 46023
Country subdivision (NUTS): Valencia / València (ES523)
Country: Spain
Contact point: Consejo de Administración del O.A.M. Palau de la Música, Congresos y Orquesta de Valencia
Telephone: 963375020
Other contact points:
Official name: Registro electrónico del Ayuntamiento de Valencia
Town: Valencia
Postcode: 46023
Country: Spain
Roles of this organisation:
Buyer
Review organisation
8.1.
ORG-0002
Official name: UTE FORMADA POR ADSPLANNING, S.L. E INFINITY MEDIA COMMUNICATIONS, S.L.
Size of the economic operator: Micro, small, or medium
Registration number: 307804
Registration number: B66842980 y B64889447
Registration number: 307804
Town: Barcelona
Postcode: 08034
Country: Spain
Telephone: +34 691664021
Roles of this organisation:
Tenderer
Beneficial owner:
Nationality of the owner: Spain
Winner of these lots: LOT-0003
Notice identifier/version: 762522a1-4d47-4e6e-93a2-e93c211901cf - 01
Form type: Result
Notice type: Contract or concession award notice – standard regime
Notice subtype: 29
Notice dispatch date: 17/01/2025 10:23:20 (UTC+01:00) Central European Time, Western European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 39433-2025
OJ S issue number: 13/2025
Publication date: 20/01/2025