405588-2026 - Competition
Spain – Advertising and marketing services – Servicios de soporte especializado en marketing digital
OJ S 112/2026 12/06/2026
Contract or concession notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official name: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA
Email: licitacions.accio@gencat.cat
Legal type of the buyer: Public undertaking, controlled by a regional authority
Activity of the contracting authority: Economic affairs
2. Procedure
2.1.
Procedure
Title: Servicios de soporte especializado en marketing digital
Description: El objeto del presente contrato es la provisión de un servicio soporte especializado en tres líneas de proyectos concretos del marketing digital de ACCIÓ: • Proyectos de email marketing, con una alta especialización en maquetación de contenidos optimizada para ser visualizada y efectiva en programas de correo electrónico de cualquier soporte. • Proyectos de accesibilidad web y posicionamiento en buscadores y herramientas de IA. • Proyectos de marketing internacional, con alta especialización en campañas digitales, marketing internacional y el inglés como lengua de trabajo principal.
Procedure identifier: 9a27d7f4-4a16-4ff2-ba51-cfb817265db7
Previous notice: 253963-2026
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
2.1.2.
Place of performance
Postal address: Paseo de Gracia, 129  
Town: Barcelona
Postcode: 08008
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 345 000,00 EUR
2.1.4.
General information
Legal basis: 
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-0001
Title: Servicio de soporte especializado en marketing digital
Description: El objeto del presente contrato es la provisión de un servicio soporte especializado en tres líneas de proyectos concretos del marketing digital de ACCIÓ: • Proyectos de email marketing, con una alta especialización en maquetación de contenidos optimizada para ser visualizada y efectiva en programas de correo electrónico de cualquier soporte. • Proyectos de accesibilidad web y posicionamiento en buscadores y herramientas de IA. • Proyectos de marketing internacional, con alta especialización en campañas digitales, marketing internacional y el inglés como lengua de trabajo principal.
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
5.1.2.
Place of performance
Postal address: Passeig de Gràcia, 119  
Town: Barcelona
Postcode: 08008
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
5.1.3.
Estimated duration
Start date: 01/09/2026
Duration end date: 31/08/2028
5.1.5.
Value
Estimated value excluding VAT: 575 000,00 EUR
5.1.6.
General information
Reserved participation: 
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
This procurement is also suitable for small and medium-sized enterprises (SMEs): yes
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.11.
Procurement documents
Deadline for requesting additional information: 17/06/2026 23:59:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Address of the procurement documents: https://contractaciopublica.cat/perfil/accio
5.1.12.
Terms of procurement
Terms of submission: 
Electronic submission: Required
Address for submission: https://contractaciopublica.cat/
Languages in which tenders or requests to participate may be submitted: Catalan
Electronic catalogue: Not allowed
Variants: Not allowed
Description of the financial guarantee: 5% del precio de adjudicación
Deadline for receipt of tenders: 29/06/2026 12:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 2 Months
Terms of contract: 
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Required
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement: 
No framework agreement
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA - Tribunal Catalán de Contratos del Sector Público
Information about review deadlines: El plazo para presentar recurso especial en materia de contratación es de 15 días hábiles. Este plazo comienza a contar desde el día siguiente de la notificación del acto, la publicación del anuncio de licitación o la publicación de los pliegos en el perfil del contratante
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA
Web address of tax legislation: https://www.hacienda.gob.es/
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA
Web address of environmental legislation: https://www.miteco.gob.es/
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA
Web address of employment legislation: https://www.mites.gob.es/
Organisation providing additional information about the procurement procedure: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA
8. Organisations
8.1.
ORG-0001
Official name: AGENCIA PARA LA COMPETITIVIDAD DE LA EMPRESA
Registration number: S-0800476-D
Postal address: Paseo de Gracia, 129
Town: Barcelona
Postcode: 08008
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Email: licitacions.accio@gencat.cat
Telephone: 934767200
Internet address: www.accio.gencat.cat
Buyer profile: https://contractaciopublica.cat/ca/perfils-contractant/detall/accio
Other contact points: 
Official name: Tribunal Catalán de Contratos del Sector Público
Postal address: Carrer del Foc, 57  
Town: Barcelona
Postcode: 08038
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
Internet address: https://web.gencat.cat/ca/generalitat/accio-govern/contractacio-publica/tccsp
Roles of this organisation: 
Buyer
Organisation providing additional information about the procurement procedure
Review organisation
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed
8.1.
ORG-0000
Official name: Publications Office of the European Union
Registration number: PUBL
Town: Luxembourg
Postcode: 2417
Country subdivision (NUTS): Luxembourg (LU000)
Country: Luxembourg
Email: ted@publications.europa.eu
Telephone: +352 29291
Internet address: https://op.europa.eu
Roles of this organisation: 
TED eSender
Notice information
Notice identifier/version: 9afde565-ec7b-4a7a-ba93-0523feaff007  -  01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 10/06/2026 14:23:16 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: Spanish
Notice publication number: 405588-2026
OJ S issue number: 112/2026
Publication date: 12/06/2026