416648-2026 - Competition
Spain – Advertising consultancy services – Servicio de validación y valoración de retornos para la participación de la Empresa Municipal de Transportes de Madrid en el patrocinio de eventos y/o actividades de interés público.
OJ S 115/2026 17/06/2026
Contract or concession notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official name: Empresa Municipal de Transportes de Madrid, S.A.
Email: contratacion@emtmadrid.es
Legal type of the buyer: Public undertaking, controlled by a local authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: Servicio de validación y valoración de retornos para la participación de la Empresa Municipal de Transportes de Madrid en el patrocinio de eventos y/o actividades de interés público.
Description: Procedimiento abierto para la contratación del servicio de validación y valoración de retornos derivados de la participación de EMT en el patrocinio de eventos y actividades de interés público. Tramitación ordinaria y licitación electrónica. Adjudicación conforme a la mejor relación calidad-precio y a los criterios establecidos en los pliegos.
Procedure identifier: b683bed8-6aa0-44e7-a060-7d29517747ec
Internal identifier: 26/058/3
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341100 Advertising consultancy services
2.1.2.
Place of performance
Country subdivision (NUTS): A Coruña (ES111)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Lugo (ES112)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Ourense (ES113)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Pontevedra (ES114)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Asturias (ES120)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Araba/Álava (ES211)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Gipuzkoa (ES212)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Bizkaia (ES213)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Navarra (ES220)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): La Rioja (ES230)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Huesca (ES241)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Teruel (ES242)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Zaragoza (ES243)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Ávila (ES411)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Burgos (ES412)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): León (ES413)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Palencia (ES414)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Salamanca (ES415)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Segovia (ES416)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Soria (ES417)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Valladolid (ES418)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Zamora (ES419)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Albacete (ES421)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Ciudad Real (ES422)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Cuenca (ES423)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Guadalajara (ES424)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Toledo (ES425)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Badajoz (ES431)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Cáceres (ES432)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Girona (ES512)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Lleida (ES513)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Tarragona (ES514)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Alicante / Alacant (ES521)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Castellón / Castelló (ES522)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Valencia / València (ES523)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Eivissa y Formentera (ES531)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Mallorca (ES532)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Menorca (ES533)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Almería (ES611)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Cádiz (ES612)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Córdoba (ES613)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Granada (ES614)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Huelva (ES615)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Jaén (ES616)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Málaga (ES617)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Sevilla (ES618)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Murcia (ES620)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Ceuta (ES630)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Melilla (ES640)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): El Hierro (ES703)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Fuerteventura (ES704)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Gran Canaria (ES705)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): La Gomera (ES706)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): La Palma (ES707)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Lanzarote (ES708)
Country: Spain
2.1.2.
Place of performance
Country subdivision (NUTS): Tenerife (ES709)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 325 000,00 EUR
2.1.4.
General information
Legal basis: 
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Notice
Breaching of obligations set under purely national exclusion grounds: Motivos de exclusión exclusivamente nacionales.
5. Lot
5.1.
Lot: LOT-0000
Title: Servicio de validación y valoración de retornos para la participación de la Empresa Municipal de Transportes de Madrid en el patrocinio de eventos y/o actividades de interés público.
Description: Procedimiento abierto para la contratación del servicio de validación y valoración de retornos derivados de la participación de EMT en el patrocinio de eventos y actividades de interés público. Tramitación ordinaria y licitación electrónica. Adjudicación conforme a la mejor relación calidad-precio y a los criterios establecidos en los pliegos.
Internal identifier: 26/058/3
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341100 Advertising consultancy services
5.1.2.
Place of performance
Country subdivision (NUTS): A Coruña (ES111)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Lugo (ES112)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Ourense (ES113)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Pontevedra (ES114)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Asturias (ES120)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Araba/Álava (ES211)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Gipuzkoa (ES212)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Bizkaia (ES213)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Navarra (ES220)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): La Rioja (ES230)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Huesca (ES241)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Teruel (ES242)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Zaragoza (ES243)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Ávila (ES411)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Burgos (ES412)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): León (ES413)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Palencia (ES414)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Salamanca (ES415)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Segovia (ES416)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Soria (ES417)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Valladolid (ES418)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Zamora (ES419)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Albacete (ES421)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Ciudad Real (ES422)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Cuenca (ES423)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Guadalajara (ES424)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Toledo (ES425)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Badajoz (ES431)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Cáceres (ES432)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Barcelona (ES511)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Girona (ES512)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Lleida (ES513)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Tarragona (ES514)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Alicante / Alacant (ES521)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Castellón / Castelló (ES522)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Valencia / València (ES523)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Eivissa y Formentera (ES531)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Mallorca (ES532)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Menorca (ES533)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Almería (ES611)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Cádiz (ES612)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Córdoba (ES613)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Granada (ES614)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Huelva (ES615)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Jaén (ES616)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Málaga (ES617)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Sevilla (ES618)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Murcia (ES620)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Ceuta (ES630)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Melilla (ES640)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): El Hierro (ES703)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Fuerteventura (ES704)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Gran Canaria (ES705)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): La Gomera (ES706)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): La Palma (ES707)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Lanzarote (ES708)
Country: Spain
5.1.2.
Place of performance
Country subdivision (NUTS): Tenerife (ES709)
Country: Spain
5.1.3.
Estimated duration
Duration: 2 Years
5.1.6.
General information
Reserved participation: 
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: General yearly turnover
Description of selection criterion: Cifra anual de negocio

Criterion: References on specified services
Description of selection criterion: Trabajos realizados
5.1.10.
Award criteria
Criterion: 
Type: Quality
Description: Dedicación.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 13
Criterion: 
Type: Quality
Description: Equipo de trabajo.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 5
Criterion: 
Type: Quality
Description: Plazo.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 13
Criterion: 
Type: Price
Description: Precio.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 49
Criterion: 
Type: Quality
Description: Metodología.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 15
Criterion: 
Type: Quality
Description: Plan de trabajo.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 5
5.1.11.
Procurement documents
Address of the procurement documents: https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=ZxLA34BNmJpt5r0ngvMetA%3D%3D
5.1.12.
Terms of procurement
Terms of submission: 
Electronic submission: Required
Address for submission: https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=ZxLA34BNmJpt5r0ngvMetA%3D%3D
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 16/07/2026 23:59:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 6 Months
Information about public opening: 
Opening date: 25/08/2026 10:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: Apertura Ofertas
Terms of contract: 
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Es condición especial de ejecución del contrato, que durante todo el periodo de ejecución el adjudicatario deberá mantener la plantilla adscrita al mismo, sin que proceda suspensión o extinción de los contratos de trabajo de la plantilla salvo las suspensiones o extinciones consecuencia de la voluntad de la persona trabajadora o las que sean consecuencia de despidos disciplinarios..
Electronic invoicing: Allowed
Electronic ordering will be used: yes
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement: 
No framework agreement
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Empresa Municipal de Transportes de Madrid, S.A. - Tribunal Administrativo de Contratación Pública
Information about review deadlines: Ver apartado U del Anexo I del PCG.
8. Organisations
8.1.
ORG-0001
Official name: Empresa Municipal de Transportes de Madrid, S.A.
Registration number: 51011200144880
Registration number: A28046316
Town: Madrid
Postcode: 28007
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Contact point: Empresa Municipal de Transportes de Madrid, S.A.
Email: contratacion@emtmadrid.es
Telephone: +34 912093839
Internet address: http://www.emtmadrid.es
Buyer profile: https://contrataciondelestado.es/wps/poc?uri=deeplink:perfilContratante&idBp=CLE9%2BrG4JuMQK2TEfXGy%2BA%3D%3D
Other contact points: 
Official name: Tribunal Administrativo de Contratación Pública
Town: Madrid
Postcode: 28010
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Telephone: 917206346
Roles of this organisation: 
Buyer
Review organisation
Notice information
Notice identifier/version: cffffe89-41b8-43da-8c9f-527ff3827a4d  -  01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 16/06/2026 11:53:16 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 416648-2026
OJ S issue number: 115/2026
Publication date: 17/06/2026