1. Buyer
1.1.
Buyer
Official name: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Legal type of the buyer: Public undertaking, controlled by a regional authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: Contrato para la realización de acciones promocionales y de marketing dirigidas al mercado “Milán”, en soportes y medios de las compañías aéreas que operen o puedan operar en Cantabria con dicho mercado como origen, para atraer turistas a nuestra Comunidad Autónoma de Cantabria y dinamizar, por tanto, la economía de la región.
Description: Contrato de servicios de publicidad en soportes y medios de las compañías aéreas
Procedure identifier: f2f88f6b-cd7b-4610-95fb-e0b978eeee17
Internal identifier: 26.0386.PRO.SE.
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
2.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 3 400 800,00 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Notice
Breaching of obligations set under purely national exclusion grounds: Ver Pliego Cláusulas Administrativas Particulares
5. Lot
5.1.
Lot: LOT-0000
Title: Contrato para la realización de acciones promocionales y de marketing dirigidas al mercado “Milán”, en soportes y medios de las compañías aéreas que operen o puedan operar en Cantabria con dicho mercado como origen, para atraer turistas a nuestra Comunidad Autónoma de Cantabria y dinamizar, por tanto, la economía de la región.
Description: Contrato de servicios de publicidad en soportes y medios de las compañías aéreas
Internal identifier: 26.0386.PRO.SE.
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
5.1.2.
Place of performance
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
5.1.3.
Estimated duration
Duration: 1 Year
5.1.4.
Renewal
Maximum renewals: 3
Other information about renewals: El contrato se podrá prorrogar por un máximo de 3 periodos anuales
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: General yearly turnover
Description of selection criterion: Cifra anual de negocio
Criterion: References on specified services
Description of selection criterion: Trabajos realizados
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Conectividad.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 16
Criterion:
Type: Quality
Description: Impactos Off line.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 6
Criterion:
Type: Quality
Description: Impactos Online.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 10
Criterion:
Type: Price
Description: Oferta económica.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 15
Criterion:
Type: Quality
Description: Vinilado.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 5
Criterion:
Type: Quality
Description: Propuesta técnica.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 48
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Not allowed
Justification for why electronic submission is not possible: Tools, devices, or file formats not generally available
Description: Herramientas no disponibles
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 13/08/2026 14:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 1 Year
Information about public opening:
Opening date: 17/08/2026 10:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: En la sede de la Sociedad Regional Cántabra de Promoción Turística, S.A.
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Ver Pliego Cláusulas Administrativas Particulares.
Electronic invoicing: Not allowed
Electronic ordering will be used: no
Electronic payment will be used: no
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A. - Sociedad Regional Cantabra de Promoción Turistica S.A.
Information about review deadlines: Recurso especial en materia de contratación
Organisation providing more information on the review procedures: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A. - Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
8. Organisations
8.1.
ORG-0001
Official name: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Registration number: 51050770148837
Registration number: A39008073
Town: Santander
Postcode: 39011
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
Contact point: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Telephone: +34 942318950
Fax: +34 942212080
Other contact points:
Official name: Sociedad Regional Cántabra de Promoción Turística S.A. CANTUR S.A.
Town: Santander
Postcode: 39011
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Telephone: 942318950
Other contact points:
Official name: Sociedad Regional Cantabra de Promoción Turistica S.A.
Town: Santander
Postcode: 39011
Country subdivision (NUTS): Cantabria (ES130)
Country: Spain
Telephone: 942318950
Roles of this organisation:
Buyer
Review organisation
Organisation providing more information on the review procedures
Notice identifier/version: 70c89a7f-c7f9-4976-bf24-1b95acc7204e - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 09/07/2026 16:49:24 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 480643-2026
OJ S issue number: 132/2026
Publication date: 13/07/2026