1. Buyer
1.1.
Buyer
Official name: Rectorado de la Universidad Complutense de Madrid
Legal type of the buyer: Body governed by public law, controlled by a regional authority
Activity of the contracting authority: Education
2. Procedure
2.1.
Procedure
Title: Campaña de comunicación destinada a la captación de alumnos en la Universidad Complutense de Madrid 2027
Description: Prestación de servicios de agencia de publicidad y comunicación, para la planificación y la compra de espacios publicitarios endiferentes medios y redes sociales destinada a la captación de estudiantes para la Universidad Complutense de Madrid para el año2027
Procedure identifier: 6f9b6b93-05a6-4190-95e7-3783a24053f1
Internal identifier: V-AB/2026/000207
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341400 Advertising campaign services
2.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 499 545,00 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Notice
Conflict of interest due to its participation in the procurement procedure: Conflicto de intereses.
5. Lot
5.1.
Lot: LOT-0000
Title: Campaña de comunicación destinada a la captación de alumnos en la Universidad Complutense de Madrid 2027
Description: Prestación de servicios de agencia de publicidad y comunicación, para la planificación y la compra de espacios publicitarios endiferentes medios y redes sociales destinada a la captación de estudiantes para la Universidad Complutense de Madrid para el año2027
Internal identifier: V-AB/2026/000207
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341400 Advertising campaign services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.3.
Estimated duration
Duration: 1 Year
5.1.4.
Renewal
Maximum renewals: 4
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: General yearly turnover
Description of selection criterion: Cifra anual de negocio
Criterion: References on specified services
Description of selection criterion: Trabajos realizados
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Experiencia en campañas publicitarias universitarias del coordinador responsable del contrato.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 20
Criterion:
Type: Quality
Description: Experiencia profesional del coordinador responsable del contrato en agencias de publicidad o en agencias de medios.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 11
Criterion:
Type: Price
Description: Precio.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 49
Criterion:
Type: Quality
Description: Plan Estratégico de Publicidad.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 20
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Allowed
Deadline for receipt of tenders: 01/10/2026 14:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 6 Months
Information about public opening:
Opening date: 02/10/2026 10:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: Dirección Contratación Adtva. (Rectorado)
Opening date: 13/10/2026 12:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: Dirección Contratación Adtva. (Rectorado)
Opening date: 02/10/2026 10:15:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: Dirección Contratación Adtva. (Rectorado)
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Allowed
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Rectorado de la Universidad Complutense de Madrid - Tribunal Administrativo de Contratación Pública de la Comunidad de Madrid
Information about review deadlines: hasta 2026-09-15+02:00
8. Organisations
8.1.
ORG-0001
Official name: Rectorado de la Universidad Complutense de Madrid
Registration number: 50756410119401
Registration number: Q2818014I
Town: Madrid
Postcode: 28040
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Contact point: Rectorado de la Universidad Complutense de Madrid
Telephone: 913943477
Other contact points:
Official name: Tribunal Administrativo de Contratación Pública de la Comunidad de Madrid
Town: Madrid
Postcode: 28010
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Roles of this organisation:
Buyer
Review organisation
Notice identifier/version: fb7ac1e1-384b-4612-996a-70ae1f2bde3a - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 30/07/2026 14:04:01 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 532769-2026
OJ S issue number: 146/2026
Publication date: 31/07/2026