535117-2026 - Competition
Spain – Advertising management services – Servicio de publicidad de la oferta académica de másteres y estudios de postgrado de la Universidad Carlos III de Madrid
OJ S 147/2026 03/08/2026
Contract or concession notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official name: Rector de la Universidad Carlos III de Madrid
Email: licitacion@listserv.uc3m.es
Legal type of the buyer: Body governed by public law, controlled by a regional authority
Activity of the contracting authority: Education
2. Procedure
2.1.
Procedure
Title: Servicio de publicidad de la oferta académica de másteres y estudios de postgrado de la Universidad Carlos III de Madrid
Description: Servicio de publicidad de la oferta académica de másteres y estudios de postgrado de la Universidad Carlos III de Madrid
Procedure identifier: 3227a208-1f41-403d-a958-5a018379874d
Internal identifier: 2026/0005945
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341200 Advertising management services
2.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 487 332,00 EUR
2.1.4.
General information
Legal basis: 
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Notice
Corruption: Se contestará en DEUC
Breaching of obligations in the fields of environmental law: Se contestará en DEUC
Business activities are suspended: Se contestará en DEUC
Money laundering or terrorist financing: Se contestará en DEUC
Assets being administered by liquidator: Se contestará en DEUC
Fraud: Se contestará en DEUC
Terrorist offences or offences linked to terrorist activities: Se contestará en DEUC
Bankruptcy: Se contestará en DEUC
Agreements with other economic operators aimed at distorting competition: Se contestará en DEUC
Participation in a criminal organisation: Se contestará en DEUC
Analogous situation like bankruptcy, insolvency or arrangement with creditors under national law: Se contestará en DEUC
Conflict of interest due to its participation in the procurement procedure: Se contestará en DEUC
Grave professional misconduct: Se contestará en DEUC
Breaching obligation relating to payment of taxes: Se contestará en DEUC
Breaching of obligations in the fields of labour law: Se contestará en DEUC
Direct or indirect involvement in the preparation of this procurement procedure: Se contestará en DEUC
Insolvency: Se contestará en DEUC
Misrepresentation, withheld information, unable to provide required documents or obtained confidential information of this procedure: Se contestará en DEUC
Breaching of obligations set under purely national exclusion grounds: Se contestará en DEUC
Breaching of obligations in the fields of social law: Se contestará en DEUC
Breaching obligation relating to payment of social security contributions: Se contestará en DEUC
Arrangement with creditors: Se contestará en DEUC
Early termination, damages, or other comparable sanctions: Se contestará en DEUC
Child labour and including other forms of trafficking in human beings: Se contestará en DEUC
5. Lot
5.1.
Lot: LOT-0000
Title: Servicio de publicidad de la oferta académica de másteres y estudios de postgrado de la Universidad Carlos III de Madrid
Description: Servicio de publicidad de la oferta académica de másteres y estudios de postgrado de la Universidad Carlos III de Madrid
Internal identifier: 2026/0005945
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341200 Advertising management services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.3.
Estimated duration
Duration: 12 Months
5.1.6.
General information
Reserved participation: 
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: General yearly turnover
Description of selection criterion: Cifra anual de negocio

Criterion: References on specified services
Description of selection criterion: Trabajos realizados
5.1.10.
Award criteria
Criterion: 
Type: Price
Description: Oferta económica.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 49
Criterion: 
Type: Quality
Description: Incremento del número de clics mínimos .
Category of award weight criterion: Weight (points, exact)
Award criterion number: 10
Criterion: 
Type: Quality
Description: Memoria técnica.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 41
5.1.11.
Procurement documents
Address of the procurement documents: https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=RdayGmnknDzVGIpKDxgsAQ%3D%3D
5.1.12.
Terms of procurement
Terms of submission: 
Electronic submission: Required
Address for submission: https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=RdayGmnknDzVGIpKDxgsAQ%3D%3D
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 14/09/2026 14:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 2 Months
Information about public opening: 
Opening date: 22/09/2026 12:30:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: mesa virtual
Terms of contract: 
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Reducción de las emisiones de gases de efecto invernadero, Mantenimiento y mejora de los valores medioambientales que puedan verse afectados por la ejecución del contrato, con la reducción de la impresión en papel..
Electronic invoicing: Allowed
Electronic ordering will be used: yes
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement: 
No framework agreement
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Rector de la Universidad Carlos III de Madrid - Dirección Recepción de Recursos
Information about review deadlines: Recurso especial en materia de contratación en el plazo de quince días hábiles desde el día siguiente a la fecha de remisión de esta notificación, de conformidad con lo dispuesto en el art. 51 de la Ley de Contratos del Sector Público.
8. Organisations
8.1.
ORG-0001
Official name: Rector de la Universidad Carlos III de Madrid
Registration number: 10874020131162
Registration number: Q2818029G
Town: Getafe(Madrid)
Postcode: 28903
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Contact point: Rector de la Universidad Carlos III de Madrid
Email: licitacion@listserv.uc3m.es
Telephone: 916245808
Buyer profile: https://contrataciondelestado.es/wps/poc?uri=deeplink:perfilContratante&idBp=%2F%2BU5Y%2FEm4qIQK2TEfXGy%2BA%3D%3D
Other contact points: 
Official name: Dirección Recepción de Recursos
Town: Getafe
Postcode: 28903
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Email: licitacion@listserv.uc3m.es
Telephone: 916245808
Roles of this organisation: 
Buyer
Review organisation
Notice information
Notice identifier/version: fca166a1-b85b-46a5-8f62-224adcf91445  -  01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 31/07/2026 13:30:02 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 535117-2026
OJ S issue number: 147/2026
Publication date: 03/08/2026