1. Buyer
1.1.
Buyer
Official name: Dirección General de Racionalización y Centralización de la Contratación-Junta de Contratación Centralizada
Legal type of the buyer: Central government authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: Servicio De Compra De Medios Para La Campaña De Publicidad Institucional “Valorización Del Mundo Rural” (Oficialia Mayor Del Mº De Agricultura, Pesca Y Alimentacion)
Description: Servicio De Compra De Medios Para La Campaña De Publicidad Institucional “Valorización Del Mundo Rural” (Oficialia Mayor Del Mº De Agricultura, Pesca Y Alimentacion)
Procedure identifier: c5db323e-2fd7-4966-a5d2-0181be39f332
Previous notice: 793789-2023
Internal identifier: CBA2712/2025
Type of procedure: Open
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341200 Advertising management services
2.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
5. Lot
5.1.
Lot: LOT-0000
Title: Servicio De Compra De Medios Para La Campaña De Publicidad Institucional “Valorización Del Mundo Rural” (Oficialia Mayor Del Mº De Agricultura, Pesca Y Alimentacion)
Description: Servicio De Compra De Medios Para La Campaña De Publicidad Institucional “Valorización Del Mundo Rural” (Oficialia Mayor Del Mº De Agricultura, Pesca Y Alimentacion)
Internal identifier: 2
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341200 Advertising management services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.5.
Value
Estimated value excluding VAT: 242 148,76 EUR
5.1.6.
General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
Approach to reducing environmental impacts: Other
Social objective promoted: Gender equality
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Si existen criterios cuantificables automáticamente están definidos en el documento de licitación, junto a su peso.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 0
Criterion:
Type: Quality
Description: Si existen criterios de juicios de valor están definidos en el documento de licitación, junto a su peso.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 0
5.1.15.
Techniques
Framework agreement:
Framework agreement, partly without reopening and partly with reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Dirección General de Racionalización y Centralización de la Contratación-Junta de Contratación Centralizada - Tribunal Administrativo Central de Recursos Contractuales (TACRC) o Tribunal Superior de Justicia (TSJ).
Information about review deadlines: Ver información de recursos
6. Results
Value of all contracts awarded in this notice: 242 148,76 EUR
6.1.
Result lot identifier: LOT-0000
Winner selection status: At least one winner was chosen.
6.1.2.
Information about winners
Winner:
Official name: Media Sapiens Spain S.L.
Tender:
Tender identifier: REF TEN-0001/LOT-0000
Identifier of lot or group of lots: LOT-0000
Value of the tender: 242 148,76 EUR
The tender was ranked: no
Contract information:
Identifier of the contract: A2712/2025
Date of the conclusion of the contract: 30/07/2025
The contract is awarded within a framework agreement: yes
Notice that created the framework agreement: 793789-2023
6.1.4.
Statistical information
Received tenders or requests to participate:
Type of received submissions: Tenders submitted electronically
Number of tenders or requests to participate received: 17
Type of received submissions: Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received: 0
Type of received submissions: Tenders
Number of tenders or requests to participate received: 17
8. Organisations
8.1.
ORG-0001
Official name: Dirección General de Racionalización y Centralización de la Contratación-Junta de Contratación Centralizada
Registration number: 10000380072701
Registration number: S2801213F
Town: Madrid
Postcode: 28014
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Contact point: Dirección General de Racionalización y Centralización de la Contratación-Junta de Contratación Centralizada
Telephone: +34 915958100
Fax: 915958850
Other contact points:
Official name: Tribunal Administrativo Central de Recursos Contractuales (TACRC) o Tribunal Superior de Justicia (TSJ).
Town: Madrid
Postcode: 28000
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Roles of this organisation:
Buyer
Review organisation
8.1.
ORG-0002
Official name: Media Sapiens Spain S.L.
Size of the economic operator: Large
Registration number: B86016060
Town: Madrid
Postcode: 28020
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Telephone: 915970616
Roles of this organisation:
Tenderer
Beneficial owner:
Nationality of the owner: Spain
Winner of these lots: LOT-0000
Notice identifier/version: d00a0947-cfe6-4ee0-8ecf-097ecb9c6e67 - 06
Form type: Result
Notice type: Contract or concession award notice – standard regime
Notice subtype: 29
Notice dispatch date: 03/09/2025 14:59:28 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 576128-2025
OJ S issue number: 169/2025
Publication date: 04/09/2025