1. Buyer
1.1.
Buyer
Official name: Yleisradio Oy
Legal type of the buyer: Public undertaking
2. Procedure
2.1.
Procedure
Title: Marketing and Social Media Data Integration Service
Description: The subject of the procurement is a marketing and social media data integration service for the use of the Finnish National Broadcasting Company, in Finnish Yleisradio Oy (afterwards “Yle”). The objective of the procurement is to enhance the measurement, reporting, and data-driven management of Yle's marketing and social media. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement period is fixed-term period of 24 months, after which it will continue indefinitely subject to terms of termination. Please see the material attached and enclosed in this request for quotation / invitation to tender.
Procedure identifier: 5214e971-857a-47f1-baa5-54557d142f45
Internal identifier: YLE20260042
Type of procedure: Open
Main features of the procedure: REGULATIONS AND PRINCIPLES TO BE FOLLOWED The procurement procedure will take place in compliance with the Finnish Act on Public Procurement and Concession Contracts 1397/2016 (“Procurement Act”) which derives from the European Community directives on public procurement (“Procurement Directives”). The procurement is also under the terms of the World Trade Organization's (WTO) Agreement on Government Procurement (""GPA"") signed by the non-EU tenderer's country of establishment. The same procurement terms and conditions as those from Finland and other European Union member states shall apply to the tenderer’ from states that have signed the GPA. If the tenderer's country of establishment does not have a valid GPA agreement, the contracting entity has no obligation to accept the tenderer in the procurement procedure. PROCUREMENT PROCEDURE The contract will be concluded using an open procedure according in accordance with Section 32 of the Procurement Act. In an open procedure the contracting entity publishes a contract notice and places a call for tenders for the receivable, on which basis all prospective suppliers may submit their tenders. The procedure includes the following steps. The contracting entity: 1. Publishes a contract notice and places a call for tenders available; 2. Answers the questions received by the time limit; 3. Opens the tenders received by the time limit; 4. Reviews that the responses of the tenderer given in the ESPD form and in the tender fulfill the eligibility and suitability requirements set for the supplier; 5. Reviews that the tenders are consistent with the call for tenders; 6. Evaluates the tenders as stated in the call for tenders; 7. Makes the contract award decision and communicates the decision to all tenderers; 8. Requests and verifies the certificates and reports on the eligibility and suitability of the chosen tenderer(s); 9. Verifies the selected solution fulfills the requirements set in the call for tenders; and 10. Concludes the procurement agreement with the winner. The tenderer shall note that the contracting procedure does not include a phase of negotiation in which the tenderer could specify the given tender.
2.1.1.
Purpose
Main nature of the contract: Supplies
Main classification (cpv): 48480000 Sales, marketing and business intelligence software package
2.1.2.
Place of performance
Town: Helsinki
Postcode: 00240
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
2.1.4.
General information
Legal basis:
Other
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-0000
Title: Marketing and Social Media Data Integration Service
Description: The subject of the procurement is a marketing and social media data integration service for the use of the Finnish National Broadcasting Company, in Finnish Yleisradio Oy (afterwards “Yle”). The objective of the procurement is to enhance the measurement, reporting, and data-driven management of Yle's marketing and social media. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement period is fixed-term period of 24 months, after which it will continue indefinitely subject to terms of termination. Please see the material attached and enclosed in this request for quotation / invitation to tender.
Internal identifier: YLE20260042
5.1.1.
Purpose
Main nature of the contract: Supplies
Main classification (cpv): 48480000 Sales, marketing and business intelligence software package
5.1.2.
Place of performance
Town: Helsinki
Postcode: 00240
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
5.1.3.
Estimated duration
Duration: 48 Months
5.1.6.
General information
Procurement Project not financed with EU Funds.
This procurement is also suitable for small and medium-sized enterprises (SMEs): yes
5.1.7.
Strategic procurement
Social objective promoted: Fair working conditions
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.10.
Award criteria
Criterion:
Type: Price
Name: Hinta
Description: Hinta
Category of award weight criterion: Weight (points, exact)
Award criterion number: 90
Criterion:
Type: Quality
Name: Laatu
Description: Laatu
Category of award weight criterion: Weight (points, exact)
Award criterion number: 10
5.1.11.
Procurement documents
Deadline for requesting additional information: 27/08/2026 09:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: English
Tenderers may submit more than one tender: Allowed
Deadline for receipt of tenders: 14/09/2026 09:00:00 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 6 Months
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Markkinaoikeus
8. Organisations
8.1.
ORG-0001
Official name: Markkinaoikeus
Registration number: 3006157-6
Postal address: Radanrakentajantie 5
Town: Helsinki
Postcode: 00520
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
Telephone: +358 295643300
Roles of this organisation:
Review organisation
8.1.
ORG-0002
Official name: Yleisradio Oy
Registration number: 0215438-8
Postal address: Uutiskatu 5
Town: Helsinki
Postcode: 00240
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
Roles of this organisation:
Buyer
8.1.
ORG-0003
Official name: Hansel Oy (Hilma)
Registration number: FI09880841
Postal address: Mannerheiminaukio 1a
Town: Helsinki
Postcode: 00100
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
Contact point: eSender
Telephone: 029 55 636 30
Roles of this organisation:
TED eSender
Notice identifier/version: 30ec82fb-1928-4eb5-b957-ddc75bd80936 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: E3
Notice dispatch date: 20/08/2026 09:32:29 (UTC+00:00) Western European Time, GMT
Notice dispatch date (eSender): 20/08/2026 09:32:30 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: English
Notice publication number: 578363-2026
OJ S issue number: 161/2026
Publication date: 21/08/2026