1. Buyer
1.1.
Buyer
Official name: Junta de Gobierno del Ayuntamiento de Pozuelo de Alarcón
Legal type of the buyer: Local authority
Activity of the contracting authority: General public services
2. Procedure
2.1.
Procedure
Title: Servicio de difusión de campañas institucionales y anuncios oficiales en medios de comunicación
Description: Servicio de difusión de campañas institucionales y anuncios oficiales en medios de comunicación
Procedure identifier: 1538695d-bf70-4725-a3b9-81d320ed9699
Internal identifier: 2026/PA/045
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
2.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 264 462,80 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.5.
Terms of procurement
Terms of submission:
Maximum number of lots for which one tenderer can submit tenders: 2
Terms of contract:
Maximum number of lots for which contracts can be awarded to one tenderer: 2
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Notice
Breaching of obligations set under purely national exclusion grounds: Motivos de exclusión exclusivamente nacionales
5. Lot
5.1.
Lot: LOT-0001
Title: Lote 1: Medios locales, comarcales, regionales y nacionales (impresos y digitales)
Description: Lote 1: Medios locales, comarcales, regionales y nacionales
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.3.
Estimated duration
Duration: 1 Year
5.1.4.
Renewal
Maximum renewals: 1
Other information about renewals: Prorrogable por un periodo de hasta un año de duración
5.1.5.
Value
Estimated value excluding VAT: 251 239,66 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: Other economic or financial requirements
Description of selection criterion: Otros
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Mejora.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Criterion:
Type: Price
Description: Precio.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 70
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 01/10/2026 23:59:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 2 Months
Information about public opening:
Opening date: 06/10/2026 12:30:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: Ayuntamiento de Pozuelo de Alarcón
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Allowed
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Junta de Gobierno del Ayuntamiento de Pozuelo de Alarcón - Tribunal Administrativo de Contratación Pública
Information about review deadlines: 15 días hábiles desde el día siguiente a la publicación del presente anuncio en la Plataforma de Contratación del Sector Público
5.1.
Lot: LOT-0002
Title: Lote 2: Redes Sociales
Description: Lote 2: Redes Sociales
Internal identifier: 2
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.3.
Estimated duration
Duration: 1 Year
5.1.4.
Renewal
Maximum renewals: 1
Other information about renewals: Prorrogable por un periodo de hasta un año de duración
5.1.5.
Value
Estimated value excluding VAT: 13 223,14 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: Other economic or financial requirements
Description of selection criterion: Otros
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Mejora.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Criterion:
Type: Price
Description: Precio.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 70
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 01/10/2026 23:59:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Duration during which the tender must remain valid: 2 Months
Information about public opening:
Opening date: 06/10/2026 12:30:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Place: Ayuntamiento de Pozuelo de Alarcón
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Allowed
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Junta de Gobierno del Ayuntamiento de Pozuelo de Alarcón - Tribunal Administrativo de Contratación Pública
Information about review deadlines: 15 días hábiles desde el día siguiente a la publicación del presente anuncio en la Plataforma de Contratación del Sector Público
8. Organisations
8.1.
ORG-0001
Official name: Junta de Gobierno del Ayuntamiento de Pozuelo de Alarcón
Registration number: 31005350144295
Registration number: P2811500D
Town: Pozuelo de Alarcón
Postcode: 28223
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Contact point: Junta de Gobierno del Ayuntamiento de Pozuelo de Alarcón
Telephone: +34 914522700
Other contact points:
Official name: Tribunal Administrativo de Contratación Pública
Town: Madrid
Postcode: 28010
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Roles of this organisation:
Buyer
Review organisation
Notice identifier/version: 0d175b75-5600-417b-8691-c451b4fe921c - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 01/09/2026 10:58:45 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 603423-2026
OJ S issue number: 169/2026
Publication date: 02/09/2026