1. Buyer
1.1.
Buyer
Official name: Schiphol Nederland B.V.
Legal type of the buyer: Public undertaking
The buyer is a contracting entity
Activity of the contracting entity: Airport-related activities
2. Procedure
2.1.
Procedure
Title: Exploitation of Advertising Media
Description: Tender for the commercial exploitation, management, and development of Schiphol Airport's media portfolio, comprising more than 1,000 advertising assets across landside and terminal areas.
Procedure identifier: b38df694-d4b1-4dd3-afc5-a59eaa181cd0
Internal identifier: 64741a99-1439-434d-a9ac-5eccc1ae52de
Type of procedure: Open
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79340000 Advertising and marketing services, 79341200 Advertising management services
2.1.2.
Place of performance
Country subdivision (NUTS): Groot-Amsterdam (NL32B)
Country: Netherlands
Additional information: See the Tendering Guide
2.1.3.
Value
Estimated value excluding VAT: 426 000 000,00 EUR
2.1.4.
General information
Additional information: See the Tendering Guide.
Legal basis:
Directive 2014/23/EU
2.1.5.
Terms of procurement
Terms of submission:
Maximum number of lots for which one tenderer can submit tenders: 3
Terms of contract:
Maximum number of lots for which contracts can be awarded to one tenderer: 3
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document, European Single Procurement Document (ESPD)
5. Lot
5.1.
Lot: LOT-0001
Title: Lot 1: Schiphol
Description: Lot 1 covers the commercial exploitation and management of all Advertising Assets at Amsterdam Airport Schiphol (AMS). The scope includes all landside and airside advertising assets within the terminal complex, air bridges across the pier network, advertising assets located around Jan Dellaertplein, the triangular billboard in front of the terminal building, and smaller-format advertising assets located within the Haarlemmermeer municipality. Advertising assets along the A4 motorway are excluded from this Lot and are included in Lot 3.
Internal identifier: 45e9cbea-519f-449a-b0f6-7b8487a67623
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
5.1.2.
Place of performance
Country subdivision (NUTS): Groot-Amsterdam (NL32B)
Country: Netherlands
Additional information: See documentation
5.1.3.
Estimated duration
Start date: 01/06/2027
Duration end date: 31/12/2032
5.1.5.
Value
Estimated value excluding VAT: 364 000 000,00 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.10.
Award criteria
Criterion:
Type: Price
Name: AC1 Price
Description: AC1.1 Minimum Annual Guarantee AC1.2 Variable Fee
Category of award weight criterion: Weight (points, exact)
Award criterion number: 50
Criterion:
Type: Quality
Name: AC2 Qualitative business plan
Description: SNBV aims to appoint a Concession Holder that is capable of maximizing the commercial performance while ensuring alignment with SNBV’s strategic objectives and enhancing the overall passenger experience.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 37,5
Criterion:
Type: Quality
Name: AC2 Implementation plan
Description: SNBV aims to ensure a smooth, controlled and timely transition towards the operational phase of the concession, minimizing disruption to ongoing media activities and maximizing continuity of revenue and service delivery.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 12,5
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Allowed
Languages in which tenders or requests to participate may be submitted: English
Variants: Not allowed
Tenderers may submit more than one tender: Not allowed
Deadline for receipt of tenders: 20/11/2026 11:00:00 (UTC+00:00) Western European Time, GMT
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
A non-disclosure agreement is required: yes
Additional information about the non-disclosure agreement: See the Tendering Guide.
5.1.16.
Further information, mediation and review
Review organisation: Rechtbank Den Haag
Organisation providing additional information about the procurement procedure: Schiphol Nederland B.V.
Organisation providing more information on the review procedures: Schiphol Nederland B.V.
5.1.
Lot: LOT-0002
Title: Lot 2: Other national airports
Description: Lot 2 covers the commercial exploitation and management of all Advertising Assets at Eindhoven Airport, Rotterdam The Hague Airport, and Lelystad Airport, with the latter to be incorporated upon commencement of commercial operations. The scope includes all existing advertising assets at these airports, as well as any future billboard assets that may be introduced as part of the portfolio.
Internal identifier: 1cf729fc-442f-426d-b3c7-256b69d2f33d
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
5.1.2.
Place of performance
Country: Netherlands
Anywhere in the given country
Additional information: Eindhoven Airport, Rotterdam The Hague Airport, and Lelystad Airport
5.1.3.
Estimated duration
Start date: 01/06/2027
Duration end date: 31/12/2032
5.1.5.
Value
Estimated value excluding VAT: 32 000 000,00 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.10.
Award criteria
Criterion:
Type: Price
Name: AC1 Price
Description: AC1.1 Minimum Annual Guarantee AC1.2 Variable Fee
Category of award weight criterion: Weight (points, exact)
Award criterion number: 50
Criterion:
Type: Quality
Name: AC2 Qualitative business plan
Description: SNBV aims to appoint a Concession Holder that is capable of maximizing the commercial performance while ensuring alignment with SNBV’s strategic objectives and enhancing the overall passenger experience.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 37,5
Criterion:
Type: Quality
Name: AC2 Implementation plan
Description: SNBV aims to ensure a smooth, controlled and timely transition towards the operational phase of the concession, minimizing disruption to ongoing media activities and maximizing continuity of revenue and service delivery.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 12,5
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Allowed
Languages in which tenders or requests to participate may be submitted: English
Variants: Not allowed
Tenderers may submit more than one tender: Not allowed
Deadline for receipt of tenders: 20/11/2026 11:00:00 (UTC+00:00) Western European Time, GMT
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
A non-disclosure agreement is required: yes
Additional information about the non-disclosure agreement: See the Tendering Guide.
5.1.16.
Further information, mediation and review
Review organisation: Rechtbank Den Haag
Organisation providing additional information about the procurement procedure: Schiphol Nederland B.V.
Organisation providing more information on the review procedures: Schiphol Nederland B.V.
5.1.
Lot: LOT-0003
Title: Lot 3: Billboards Amsterdam Airport Schiphol
Description: Lot 3 covers the commercial exploitation and management of the billboard advertising assets located around Amsterdam Airport Schiphol. The scope comprises 11 monopole billboard structures situated along the A4 motorway and the main entrance road to the airport. The billboard located directly in front of the terminal building is excluded from this Lot and forms part of Lot 1.
Internal identifier: 1fe00946-1c52-4cb7-b527-1345ddc0434a
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341000 Advertising services
5.1.2.
Place of performance
Country subdivision (NUTS): Groot-Amsterdam (NL32B)
Country: Netherlands
Additional information: See documentation
5.1.3.
Estimated duration
Start date: 01/06/2027
Duration end date: 31/12/2032
5.1.5.
Value
Estimated value excluding VAT: 30 000 000,00 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.10.
Award criteria
Criterion:
Type: Price
Name: AC1 Price
Description: AC1.1 Minimum Annual Guarantee AC1.2 Variable Fee
Category of award weight criterion: Weight (points, exact)
Award criterion number: 50
Criterion:
Type: Quality
Name: AC2 Qualitative business plan
Description: SNBV aims to appoint a Concession Holder that is capable of maximizing the commercial performance while ensuring alignment with SNBV’s strategic objectives and enhancing the overall passenger experience.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 37,5
Criterion:
Type: Quality
Name: AC2 Implementation plan
Description: SNBV aims to ensure a smooth, controlled and timely transition towards the operational phase of the concession, minimizing disruption to ongoing media activities and maximizing continuity of revenue and service delivery.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 12,5
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Allowed
Languages in which tenders or requests to participate may be submitted: English
Variants: Not allowed
Tenderers may submit more than one tender: Not allowed
Deadline for receipt of tenders: 20/11/2026 11:00:00 (UTC+00:00) Western European Time, GMT
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
A non-disclosure agreement is required: yes
Additional information about the non-disclosure agreement: See the Tendering Guide.
5.1.16.
Further information, mediation and review
Review organisation: Rechtbank Den Haag
Organisation providing additional information about the procurement procedure: Schiphol Nederland B.V.
Organisation providing more information on the review procedures: Schiphol Nederland B.V.
8. Organisations
8.1.
ORG-0001
Official name: Schiphol Nederland B.V.
Registration number: 34166584
Postal address: Evert van de Beekstraat 202
Town: Schiphol
Postcode: 1118CP
Country subdivision (NUTS): Groot-Amsterdam (NL32B)
Country: Netherlands
Contact point: Merel van Dorp
Telephone: +31628765717
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing more information on the review procedures
8.1.
ORG-0002
Official name: Rechtbank Den Haag
Registration number: 82946175
Town: Den Haag
Postcode: 2595 AJ
Country subdivision (NUTS): Zuidoost-Zuid-Holland (NL364)
Country: Netherlands
Telephone: +31883616161
Roles of this organisation:
Review organisation
Notice identifier/version: 9c605837-1bc1-4549-9253-4168d0a41705 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 19
Notice dispatch date: 09/09/2026 16:01:52 (UTC+00:00) Western European Time, GMT
Notice dispatch date (eSender): 09/09/2026 20:56:25 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: English
Notice publication number: 627520-2026
OJ S issue number: 176/2026
Publication date: 11/09/2026