179/2026

1. Buyer

1.1.

Buyer

Official name: Yleisradio Oy

Email: tarjoukset.yle@yle.fi

Legal type of the buyer: Public undertaking

Activity of the contracting authority: Recreation, culture and religion

2. Procedure

2.1.

Procedure

Title: Ylen ulkomainontapalveluiden puitejärjestely 2026-2030

Description: Yleisradio Oy hankkii ulkomainonnan palveluita puitejärjestelyllä vuosille 2026-2030. Puitejärjestelyn sisällä hankitaan ulkomainonnan palveluita Ylen erilaisiin strategisen viestinnän ja operatiivisen sidosryhmäviestinnän tarpeita ja hankkeita varten. Puitejärjestelyllä tehtävien hankintojen arvo on enintään 1.000.000 euroa ilman arvonlisäveroa. Puitesopimus on voimassa neljä (4) vuotta allekirjoituspäivästä lukien. Hankinnan tarkempi sisältö ehtoineen on kuvattu tarjouspyynnössä ja sen liitteissä.

Procedure identifier: ca256192-ac6f-4453-a943-7ea0a1269a49

Internal identifier: YLE20260029

Type of procedure: Open

The procedure is accelerated: no

Main features of the procedure: Hankinnassa noudatetaan lakia julkisista hankinnoista ja käyttöoikeussopimuksista (1397/2016, hankintalaki). Hankintamenettelynä on hankintalain 32 §:n tarkoittama avoin menettely. Kaikki soveltuvuus- ja vähimmäisvaatimukset täyttävät tarjoajat valitaan puitejärjestelyyn. Ilmoitettua vertailuperustetta (halvin hinta / kokonaistaloudellinen edullisuus) käytetään puitejärjestelyn sisäisissä minikilpailutuksissa liitteen 1.1 mukaisesti. Hankintayksikkö voi käyttää hankintalaissa tarkoitettua sähköistä huutokauppaa hankkiessaan tässä puitejärjestelyssä tarkoitettuja tavaroita ja palveluita.

2.1.1.

Purpose

Main nature of the contract: Services

Main classification (cpv): 79341000 Advertising services

Additional classification (cpv): 79341400 Advertising campaign services

2.1.2.

Place of performance

Country: Finland

Anywhere in the given country

2.1.3.

Value

Maximum value of the framework agreement: 1 000 000,00 EUR

2.1.4.

General information

Legal basis:

Directive 2014/24/EU

2.1.6.

Grounds for exclusion

Sources of grounds for exclusion: European Single Procurement Document (ESPD)

5. Lot

5.1.

Lot: LOT-0000

Title: Ylen ulkomainontapalveluiden puitejärjestely 2026-2030

Internal identifier: YLE20260029

5.1.1.

Purpose

Main nature of the contract: Services

Main classification (cpv): 79341000 Advertising services

Additional classification (cpv): 79341400 Advertising campaign services

5.1.2.

Place of performance

Country: Finland

Anywhere in the given country

5.1.3.

Estimated duration

Duration: 48 Months

5.1.5.

Value

Maximum value of the framework agreement: 1 000 000,00 EUR

5.1.6.

General information

Reserved participation:

Participation is not reserved.

The names and professional qualifications of the staff assigned to perform the contract must be given: Not required

Procurement Project not financed with EU Funds.

The procurement is covered by the Government Procurement Agreement (GPA): yes

This procurement is also suitable for small and medium-sized enterprises (SMEs): yes

5.1.7.

Strategic procurement

Social objective promoted: Human rights due diligence in global supply chains

5.1.8.

Accessibility criteria

Accessibility criteria for persons with disabilities are not included because the procurement is not intended for use by natural persons

5.1.9.

Selection criteria

Sources of selection criteria: European Single Procurement Document (ESPD)

5.1.10.

Award criteria

Criterion:

Type: Quality

5.1.11.

Procurement documents

Deadline for requesting additional information: 07/10/2026 09:00:00 (UTC+00:00) Western European Time, GMT

Address of the procurement documents: https://tarjouspalvelu.fi/yleisradiooy?id=605441&tpk=a3c221e5-ddfe-480d-a852-fb08361d5135

5.1.12.

Terms of procurement

Terms of submission:

Electronic submission: Required

Address for submission: https://tarjouspalvelu.fi/yleisradiooy?id=605441&tpk=a3c221e5-ddfe-480d-a852-fb08361d5135

Languages in which tenders or requests to participate may be submitted: Finnish

Electronic catalogue: Not allowed

Tenderers may submit more than one tender: Not allowed

Deadline for receipt of tenders: 19/10/2026 09:00:00 (UTC+00:00) Western European Time, GMT

Duration during which the tender must remain valid: 6 Months

Information about public opening:

Opening date: 19/10/2026 09:01:00 (UTC+00:00) Western European Time, GMT

Terms of contract:

The execution of the contract must be performed within the framework of sheltered employment programmes: No

A non-disclosure agreement is required: no

Electronic invoicing: Required

Electronic ordering will be used: yes

Electronic payment will be used: yes

5.1.15.

Techniques

Framework agreement:

Framework agreement, with reopening of competition

Maximum number of participants: 5

Information about the dynamic purchasing system:

No dynamic purchase system

5.1.16.

Further information, mediation and review

Mediation organisation: Markkinaoikeus

Review organisation: Markkinaoikeus

Organisation providing additional information about the procurement procedure: Yleisradio Oy

Organisation providing offline access to the procurement documents: Yleisradio Oy

Organisation providing more information on the review procedures: Markkinaoikeus

Organisation receiving requests to participate: Yleisradio Oy

Organisation processing tenders: Yleisradio Oy

8. Organisations

8.1.

ORG-0001

Official name: Yleisradio Oy

Registration number: 0215438-8

Postal address: Uutiskatu 5

Town: Helsinki

Postcode: 00240

Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)

Country: Finland

Contact point: Hankintapalvelut

Email: tarjoukset.yle@yle.fi

Telephone: +358 444216381

Internet address: http://www.yle.fi

Roles of this organisation:

Buyer

Organisation providing additional information about the procurement procedure

Organisation providing offline access to the procurement documents

Organisation receiving requests to participate

Organisation processing tenders

8.1.

ORG-0002

Official name: Markkinaoikeus

Registration number: 3006157-6

Postal address: Radanrakentajantie 5

Town: Helsinki

Postcode: 00520

Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)

Country: Finland

Email: markkinaoikeus@oikeus.fi

Telephone: +358 295643300

Internet address: https://www.markkinaoikeus.fi

Roles of this organisation:

Review organisation

Organisation providing more information on the review procedures

Mediation organisation

8.1.

ORG-0003

Official name: Hansel Oy (Hilma)

Registration number: FI09880841

Postal address: Mannerheiminaukio 1a

Town: Helsinki

Postcode: 00100

Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)

Country: Finland

Contact point: eSender

Email: tekninen@hankintailmoitukset.fi

Telephone: 029 55 636 30

Internet address: http://hankintailmoitukset.fi

Roles of this organisation:

TED eSender

Notice information

Notice identifier/version: cbae6e89-28be-43ba-8340-594aa6203014 - 01

Form type: Competition

Notice type: Contract or concession notice – standard regime

Notice subtype: 16

Notice dispatch date: 15/09/2026 06:19:33 (UTC+00:00) Western European Time, GMT

Notice dispatch date (eSender): 15/09/2026 06:19:34 (UTC+00:00) Western European Time, GMT

Languages in which this notice is officially available: Finnish

Notice publication number: 636770-2026

OJ S issue number: 179/2026

Publication date: 16/09/2026