1. Buyer
1.1.
Buyer
Official name: Nationaal Museum van Wereldculturen
Legal type of the buyer: Body governed by public law
Activity of the contracting authority: Recreation, culture and religion
2. Procedure
2.1.
Procedure
Title: Buitenreclame
Description: Stichting Nationaal Museum van Wereldculturen en Stichting Wereldmuseum Rotterdam zoeken één deskundige samenwerkingspartner voor het adviseren over, inkopen, coördineren, controleren en evalueren van buitenreclamecampagnes voor de locaties in Amsterdam, Leiden, Rotterdam en Nijmegen. De opdracht omvat onder meer OOH, DOOH, programmatic DOOH en reclame op of rondom scholen. De aanbesteding heeft tot doel één raamovereenkomst te sluiten. De geraamde jaarlijkse omvang bedraagt maximaal circa € 300.000 exclusief btw. De daadwerkelijke omvang kan per jaar fluctueren. Aan de genoemde bedragen kunnen geen rechten, minimumafname of omzetgarantie worden ontleend.
Procedure identifier: b089c96e-3645-465d-9d7f-76b2133779c3
Type of procedure: Restricted
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
2.1.2.
Place of performance
Country: Netherlands
Anywhere in the given country
2.1.3.
Value
Estimated value excluding VAT: 300 000,00 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: European Single Procurement Document (ESPD)
5. Lot
5.1.
Lot: LOT-0000
Title: Buitenreclame
Description: Stichting Nationaal Museum van Wereldculturen en Stichting Wereldmuseum Rotterdam zoeken één deskundige samenwerkingspartner voor het adviseren over, inkopen, coördineren, controleren en evalueren van buitenreclamecampagnes voor de locaties in Amsterdam, Leiden, Rotterdam en Nijmegen. De opdracht omvat onder meer OOH, DOOH, programmatic DOOH en reclame op of rondom scholen. De aanbesteding heeft tot doel één raamovereenkomst te sluiten. De geraamde jaarlijkse omvang bedraagt maximaal circa € 300.000 exclusief btw. De daadwerkelijke omvang kan per jaar fluctueren. Aan de genoemde bedragen kunnen geen rechten, minimumafname of omzetgarantie worden ontleend.
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Options:
Description of the options: Verlenging
5.1.2.
Place of performance
Country: Netherlands
Anywhere in the given country
5.1.3.
Estimated duration
Duration: 24 Months
5.1.4.
Renewal
Maximum renewals: 6
Other information about renewals: De raamovereenkomst wordt aangegaan voor een initiële periode van twee jaar. Daarna kan de raamovereenkomst zesmaal met één jaar worden verlengd. De maximale looptijd bedraagt acht jaar. De beoogde ingangsdatum is 1 maart 2027.
5.1.5.
Value
Estimated value excluding VAT: 300 000,00 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
The names and professional qualifications of the staff assigned to perform the contract must be given: Not required
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: European Single Procurement Document (ESPD)
Information about the second stage of a two-stage procedure:
Minimum number of candidates to be invited for the second stage of the procedure: 5
Maximum number of candidates to be invited for the second stage of the procedure: 5
The procedure will take place in successive stages. At each stage, some participants may be eliminated
5.1.10.
Award criteria
Criterion:
Type: Quality
Name: Service, ontzorgen en kwaliteitsborging;
Description: Service, ontzorgen en kwaliteitsborging;
Category of award weight criterion: Weight (points, exact)
Award criterion number: 25
Criterion:
Type: Quality
Name: Praktijkcasussen – advies, middelenmix en creativiteit.
Description: Praktijkcasussen – advies, middelenmix en creativiteit.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 35
Criterion:
Type: Quality
Name: Presentatie
Description: Presentatie
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Criterion:
Type: Price
Name: Prijs
Description: Prijs
Category of award weight criterion: Weight (points, exact)
Award criterion number: 10
5.1.11.
Procurement documents
Deadline for requesting additional information: 14/10/2026 09:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
5.1.12.
Terms of procurement
Terms of the procedure:
Estimated date of dispatch of the invitations to submit tenders: 01/12/2026
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Dutch
Electronic catalogue: Not allowed
Variants: Not allowed
Deadline for receipt of requests to participate: 30/10/2026 09:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Required
Electronic ordering will be used: no
Electronic payment will be used: no
5.1.15.
Techniques
Framework agreement:
Framework agreement, partly without reopening and partly with reopening of competition
Maximum number of participants: 1
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Mediation organisation: Nationaal Museum van Wereldculturen - Nationaal Museum van Wereldculturen
Review organisation: Nationaal Museum van Wereldculturen - Rechtbank 's-Gravenhage
Information about review deadlines: Binnen 20 kalenderdagen na het versturen van de voorlopige gunningsbeslissing
Organisation providing additional information about the procurement procedure: Nationaal Museum van Wereldculturen
Organisation providing more information on the review procedures: Nationaal Museum van Wereldculturen - Rechtbank 's-Gravenhage
Organisation receiving requests to participate: Nationaal Museum van Wereldculturen
8. Organisations
8.1.
ORG-0001
Official name: Nationaal Museum van Wereldculturen
Registration number: 591800179
Postal address: Steenstraat 1
Town: LEIDEN
Postcode: 2312BS
Country subdivision (NUTS): Agglomeratie Leiden en Bollenstreek (NL363)
Country: Netherlands
Contact point: Daphne van Bruggen
Telephone: +31 715168800
Other contact points:
Official name: Rechtbank 's-Gravenhage
Postal address: Postbus 20302
Town: 's-Gravenhage
Postcode: 2500 EH
Country subdivision (NUTS): Agglomeratie ’s-Gravenhage (NL361)
Country: Netherlands
Telephone: +31 703813509
Other contact points:
Official name: Nationaal Museum van Wereldculturen
Postal address: Postbus 212
Town: Leiden
Postcode: 2300 AE
Country subdivision (NUTS): Agglomeratie Leiden en Bollenstreek (NL363)
Country: Netherlands
Contact point: A. Sterk
Telephone: +31 880042887
Other contact points:
Official name: Rechtbank 's-Gravenhage
Postal address: Postbus 20302
Town: 's-Gravenhage
Postcode: 2500 EH
Country subdivision (NUTS): Agglomeratie ’s-Gravenhage (NL361)
Country: Netherlands
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
Organisation receiving requests to participate
Review organisation
Organisation providing more information on the review procedures
Mediation organisation
Notice identifier/version: 203212b0-3b8e-472c-bfd1-6e794937dbdb - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 17/09/2026 07:47:54 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Dutch
Notice publication number: 644865-2026
OJ S issue number: 181/2026
Publication date: 18/09/2026