1. Buyer
1.1.
Buyer
Official name: Region Skåne, Skånetrafiken
Legal type of the buyer: Regional authority
Activity of the contracting authority: General public services
Activity of the contracting entity: Urban railway, tramway, trolleybus or bus services
1.1.
Buyer
Official name: Skånetrafiken
Activity of the contracting entity: Urban railway, tramway, trolleybus or bus services
2. Procedure
2.1.
Procedure
Title: Varumärkestracking
Description: Varumärkestracking används för att löpande mäta och följa upp hur Skånetrafikens varumärke uppfattas. Syftet är att säkerställa att varumärkesarbetet är systematiskt, träffsäkert och driver utvecklingen mot önskad varumärkesposition.
Procedure identifier: 45cb09bd-9174-4cb8-864f-88008bbb3c61
Internal identifier: 86/2026
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79320000 Public-opinion polling services
Additional classification (cpv): 79341100 Advertising consultancy services
2.1.2.
Place of performance
Anywhere
2.1.3.
Value
Estimated value excluding VAT: 5 000 000,00 SEK
2.1.4.
General information
Legal basis:
Directive 2014/25/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-0000
Title: Varumärkestracking
Description: Varumärkestracking används för att löpande mäta och följa upp hur Skånetrafikens varumärke uppfattas. Syftet är att säkerställa att varumärkesarbetet är systematiskt, träffsäkert och driver utvecklingen mot önskad varumärkesposition.
Internal identifier: 86/2026
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79320000 Public-opinion polling services
Additional classification (cpv): 79341100 Advertising consultancy services
5.1.2.
Place of performance
Anywhere
5.1.3.
Estimated duration
Start date: 01/07/2027
Duration end date: 30/06/2035
5.1.4.
Renewal
Maximum renewals: 0
5.1.5.
Value
Estimated value excluding VAT: 5 000 000,00 SEK
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7.
Strategic procurement
Aim of strategic procurement: Reduction of environmental impacts
Description: Se underlag
Approach to reducing environmental impacts: Other
Green Procurement Criteria: Other Green Public Procurement criteria
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.11.
Procurement documents
Languages in which the procurement documents are officially available: Swedish
Deadline for requesting additional information: 13/10/2026 22:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Swedish
Electronic catalogue: Allowed
Deadline for receipt of tenders: 26/10/2026 22:59:59 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 91 Days
Information about public opening:
Opening date: 26/10/2026 23:00:00 (UTC+00:00) Western European Time, GMT
Place: Hässleholm
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Se underla
Electronic invoicing: Required
Electronic ordering will be used: no
Electronic payment will be used: yes
Legal form that must be taken by a group of tenderers that is awarded a contract: Se underlag
Financial arrangement: Se underlag
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Mediation organisation: Förvaltningsrätten
Review organisation: Förvaltningsrätten
Organisation providing additional information about the procurement procedure: Region Skåne, Skånetrafiken
Organisation providing more information on the review procedures: Förvaltningsrätten
8. Organisations
8.1.
ORG-0001
Official name: Region Skåne, Skånetrafiken
Registration number: 2321000255
Department: Affär och Inköp
Postal address: Norra Stationsgatan 4A
Town: Hässleholm
Postcode: 281 83
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Jonna Sjölin Stone
Telephone: +46 451 288400
Roles of this organisation:
Organisation providing additional information about the procurement procedure
8.1.
ORG-0002
Official name: Förvaltningsrätten
Registration number: 202100-2742
Postal address: Box 4522
Town: Malmö
Postcode: 203 20
Country subdivision (NUTS): Skåne län (SE224)
Country: Sweden
Telephone: 040-35 35 00
Roles of this organisation:
Review organisation
Organisation providing more information on the review procedures
Mediation organisation
8.1.
ORG-0003
Official name: Skånetrafiken
Registration number: 232100-0255
Town: Hässleholm
Postcode: 28183
Country subdivision (NUTS): Skåne län (SE224)
Country: Sweden
Telephone: +46451-288600
Roles of this organisation:
Buyer
Notice identifier/version: 273debf7-1300-4a3e-af59-56f836adf940 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 17
Notice dispatch date: 21/09/2026 08:35:42 (UTC+00:00) Western European Time, GMT
Notice dispatch date (eSender): 21/09/2026 08:35:43 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: Swedish
Notice publication number: 652584-2026
OJ S issue number: 183/2026
Publication date: 22/09/2026