654717-2026 - Competition
Netherlands – Advertising and marketing services – Raamovereenkomst campagneontwikkeling, mediastrategie en media-inkoop
OJ S 184/2026 23/09/2026
Contract or concession notice – standard regime
Services
1. Buyer
1.1.
Buyer
Official name: Stichting Regionale Publieke Omroep
Email: A_N_T_I_S_P_A_M_inkoop@stichtingrpo.nl
Legal type of the buyer: Body governed by public law
Activity of the contracting authority: Recreation, culture and religion
2. Procedure
2.1.
Procedure
Title: Raamovereenkomst campagneontwikkeling, mediastrategie en media-inkoop
Description: Raamovereenkomst campagneontwikkeling, mediastrategie en media-inkoop. Het gaat daarbij om gezamenlijke campagnes van de 13 regionale publieke media instellingen samen. Onzeker, veiligheidshalve maximaal 1.3 mln. Euro exclusief Btw
Procedure identifier: 86d1a0e7-68c8-4ea4-9d0c-f8fe3093aa67
Internal identifier: 2026/RPO/002
Type of procedure: Restricted
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 92111200 Advertising, propaganda and information film and video-tape production
2.1.2.
Place of performance
Country subdivision (NUTS): Het Gooi en Vechtstreek (NL327)
Country: Netherlands
Additional information: Hilversum
2.1.3.
Value
Estimated value excluding VAT: 1 300 000,00 EUR
2.1.4.
General information
Legal basis: 
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: European Single Procurement Document (ESPD)
5. Lot
5.1.
Lot: LOT-0000
Title: Raamovereenkomst campagneontwikkeling, mediastrategie en media-inkoop
Description: Raamovereenkomst campagneontwikkeling, mediastrategie en media-inkoop. Het gaat daarbij om gezamenlijke campagnes van de 13 regionale publieke media instellingen samen. Onzeker, veiligheidshalve maximaal 1.3 mln. Euro exclusief Btw
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 92111200 Advertising, propaganda and information film and video-tape production
Options: 
Description of the options: Aanvullende opdrachten in de vorm van Nadere Overeenkomsten
5.1.2.
Place of performance
Country subdivision (NUTS): Het Gooi en Vechtstreek (NL327)
Country: Netherlands
Additional information: Hilversum
5.1.3.
Estimated duration
Duration: 48 Months
5.1.5.
Value
Estimated value excluding VAT: 1 300 000,00 EUR
5.1.6.
General information
Reserved participation: 
Participation is not reserved.
The names and professional qualifications of the staff assigned to perform the contract must be given: Not required
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.7.
Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.9.
Selection criteria
Sources of selection criteria: European Single Procurement Document (ESPD)
Information about the second stage of a two-stage procedure: 
Minimum number of candidates to be invited for the second stage of the procedure: 5
Maximum number of candidates to be invited for the second stage of the procedure: 5
The procedure will take place in successive stages. At each stage, some participants may be eliminated
5.1.10.
Award criteria
Criterion: 
Type: Quality
Name: Kwaliteit
Description: TenderNed vereist een percentage. Thans voorzien is 80% maar dat kan nog wijzigen na de voorselectie.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 80
Criterion: 
Type: Cost
Name: Kosten
Description: TenderNed vereist een percentage. Thans voorzien is 80% maar dat kan nog wijzigen na de voorselectie.
Category of award weight criterion: Weight (points, exact)
Award criterion number: 20
5.1.11.
Procurement documents
Deadline for requesting additional information: 05/10/2026 23:59:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Address of the procurement documents: https://www.tenderned.nl/aankondigingen/overzicht/440953
5.1.12.
Terms of procurement
Terms of the procedure: 
Estimated date of dispatch of the invitations to submit tenders: 30/10/2026
Terms of submission: 
Electronic submission: Required
Address for submission: https://www.tenderned.nl/aankondigingen/overzicht/440953
Languages in which tenders or requests to participate may be submitted: Dutch
Electronic catalogue: Not allowed
Variants: Not allowed
Deadline for receipt of requests to participate: 22/10/2026 23:59:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Terms of contract: 
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Required
Electronic ordering will be used: no
Electronic payment will be used: no
5.1.15.
Techniques
Framework agreement: 
No framework agreement
Information about the dynamic purchasing system: 
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Stichting Regionale Publieke Omroep - Rechtbank Midden-Nederland
Information about review deadlines: 20 dagen ingaande de dag na verzending voornemen tot gunning
Organisation providing additional information about the procurement procedure: Stichting Regionale Publieke Omroep
Organisation providing more information on the review procedures: Stichting Regionale Publieke Omroep
Organisation receiving requests to participate: Stichting Regionale Publieke Omroep
8. Organisations
8.1.
ORG-0001
Official name: Stichting Regionale Publieke Omroep
Registration number: 102308165
Postal address: Joop van den Endeplein 1Mediacentrum 3e etage
Town: HILVERSUM
Postcode: 1217WJ
Country subdivision (NUTS): Het Gooi en Vechtstreek (NL327)
Country: Netherlands
Contact point: Sebastiaan Houthuijzen
Email: A_N_T_I_S_P_A_M_inkoop@stichtingrpo.nl
Telephone: +31 857886040
Internet address: http://www.stichtingrpo.nl
Other contact points: 
Official name: Rechtbank Midden-Nederland
Postal address: Vrouwe Justitiaplein 1  
Town: Utrecht
Postcode: 3511EX
Country subdivision (NUTS): Utrecht (NL350)
Country: Netherlands
Contact point: Bureau Kort Geding
Email: civiel.rb.mnl.utrecht@rechtspraak.nl
Telephone: +31 88361776
Internet address: http://www.rechtspraak.nl
Roles of this organisation: 
Buyer
Organisation providing additional information about the procurement procedure
Organisation receiving requests to participate
Review organisation
Organisation providing more information on the review procedures
Notice information
Notice identifier/version: 8ff8cff7-54fc-4903-a91f-396974caf1e3  -  01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 21/09/2026 21:01:02 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Dutch
Notice publication number: 654717-2026
OJ S issue number: 184/2026
Publication date: 23/09/2026