1. Buyer
1.1.
Buyer
Official name: Yleisradio Oy
Legal type of the buyer: Public undertaking
Activity of the contracting authority: Recreation, culture and religion
2. Procedure
2.1.
Procedure
Title: Brand strategies & Communications Platforms for Yle Areena and the Yle app
Description: The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.
Procedure identifier: c3ddfc6a-f51f-4172-8dd4-e4ee6aef26ce
Internal identifier: YLE20260050
Type of procedure: Open
The procedure is accelerated: no
Main features of the procedure: REGULATIONS AND PRINCIPLES TO BE FOLLOWED The procurement procedure will take place in compliance with the Finnish Act on Public Procurement and Concession Contracts 1397/2016 (“Procurement Act”) which derives from the European Community directives on public procurement (“Procurement Directives”). The procurement is also under the terms of the World Trade Organization's (WTO) Agreement on Government Procurement (""GPA"") signed by the non-EU tenderer's country of establishment. The same procurement terms and conditions as those from Finland and other European Union member states shall apply to the tenderer’ from states that have signed the GPA. If the tenderer's country of establishment does not have a valid GPA agreement, the contracting entity has no obligation to accept the tenderer in the procurement procedure. PROCUREMENT PROCEDURE The contract will be concluded using an open procedure according in accordance with Section 32 of the Procurement Act. In an open procedure the contracting entity publishes a contract notice and places a call for tenders for the receivable, on which basis all prospective suppliers may submit their tenders. The procedure includes the following steps. The contracting entity: 1. Publishes a contract notice and places a call for tenders available; 2. Answers the questions received by the time limit; 3. Opens the tenders received by the time limit; 4. Reviews that the responses of the tenderer given in the ESPD form and in the tender fulfill the eligibility and suitability requirements set for the supplier; 5. Reviews that the tenders are consistent with the call for tenders; 6. Evaluates the tenders as stated in the call for tenders; 7. Makes the contract award decision and communicates the decision to all tenderers; 8. Requests and verifies the certificates and reports on the eligibility and suitability of the chosen tenderer(s); 9. Verifies the selected solution fulfills the requirements set in the call for tenders; and 10. Concludes the procurement agreement with the winner. The tenderer shall note that the contracting procedure does not include a phase of negotiation in which the tenderer could specify the given tender. Groundings, if the procurement is not divided into lots, e.g. The object of the procurement forms a logical and operationally reliable entirety and the procurement is therefore not divided into separate parts.
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
2.1.2.
Place of performance
Anywhere in the European Economic Area
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-0000
Title: Brand strategies & Communications Platforms for Yle Areena and the Yle app
Description: The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.
Internal identifier: YLE20260050
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
5.1.2.
Place of performance
Anywhere in the European Economic Area
5.1.3.
Estimated duration
Start date: 01/01/2027
Duration: 12 Months
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
This procurement is also suitable for small and medium-sized enterprises (SMEs): yes
5.1.7.
Strategic procurement
Social objective promoted: Fair working conditions
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
5.1.10.
Award criteria
Criterion:
Type: Price
Name: Hinta
Description: Hinta 30 %
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Criterion:
Type: Quality
Name: Laatu
Description: Laatu 70 %
Category of award weight criterion: Weight (points, exact)
Award criterion number: 70
5.1.11.
Procurement documents
Deadline for requesting additional information: 30/09/2026 09:00:00 (UTC+00:00) Western European Time, GMT
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: English
Electronic catalogue: Not allowed
Tenderers may submit more than one tender: Allowed
Deadline for receipt of tenders: 21/10/2026 09:00:00 (UTC+00:00) Western European Time, GMT
Duration during which the tender must remain valid: 6 Months
Information about public opening:
Opening date: 21/10/2026 09:15:00 (UTC+00:00) Western European Time, GMT
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Required
Electronic ordering will be used: yes
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Markkinaoikeus
Information about review deadlines: Hankintalain mukaan.
8. Organisations
8.1.
ORG-0001
Official name: Yleisradio Oy
Registration number: 0215438-8
Postal address: Uutiskatu 5
Town: Helsinki
Postcode: 00240
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
Contact point: Hankintapalvelut
Telephone: +358 914801
Roles of this organisation:
Buyer
8.1.
ORG-0002
Official name: Markkinaoikeus
Registration number: 3006157-6
Postal address: Radanrakentajantie 5
Town: Helsinki
Postcode: 00520
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
Telephone: +358 295643300
Roles of this organisation:
Review organisation
8.1.
ORG-0003
Official name: Hansel Oy (Hilma)
Registration number: FI09880841
Postal address: Mannerheiminaukio 1a
Town: Helsinki
Postcode: 00100
Country subdivision (NUTS): Helsinki-Uusimaa (FI1B1)
Country: Finland
Contact point: eSender
Telephone: 029 55 636 30
Roles of this organisation:
TED eSender
Notice identifier/version: 99b487ec-b471-418d-8811-3526b5c42558 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 23/09/2026 10:01:05 (UTC+00:00) Western European Time, GMT
Notice dispatch date (eSender): 23/09/2026 10:01:06 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: English
Notice publication number: 659284-2026
OJ S issue number: 185/2026
Publication date: 24/09/2026