1. Buyer
1.1.
Buyer
Official name: TSG Tourismus Salzburg GmbH
Legal type of the buyer: Body governed by public law, controlled by a local authority
Activity of the contracting authority: Recreation, culture and religion
2. Procedure
2.1.
Procedure
Title: TSG: Entwicklung des Corporate Designs für die touristische Marke der TSG Tourismus Salzburg GmbH und laufende Umsetzungsmaßnahmen
Description: Vergabe einer Rahmenvereinbarung mit mehreren Unternehmen für Dienstleistungen zur Konzeption eines Corporate Designs für die touristische Marke der TSG Tourismus Salzburg GmbH und laufende Umsetzungsmaßnahmen.
Procedure identifier: 4d47dc45-f749-4566-8932-ba751d41d8f4
Internal identifier: TSG 26-2
Type of procedure: Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79822500 Graphic design services
2.1.3.
Value
Estimated value excluding VAT: 50 000,00 EUR
Maximum value of the framework agreement: 1 000 000,00 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Procurement Document
5. Lot
5.1.
Lot: LOT-6586
Title: Dienstleistungen zur Konzeption eines Corporate Designs für die touristische Marke der TSG Tourismus Salzburg GmbH und lau-fende Umsetzungsmaßnahmen
Description: Gegenstand der Beschaffung ist die Entwicklung eines neuen Corporate Designs für die touristische Marke der TSG Tourismus Salzburg GmbH sowie laufende Umsetzungsmaßnahmen zur kontinuierlichen Weiterentwicklung und Umsetzung der Markenkommunikation über unterschiedliche analoge und digitale Medien hinweg.
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79822500 Graphic design services, 92111200 Advertising, propaganda and information film and video-tape production, 39294100 Information and promotion products, 79800000 Printing and related services
Options:
Description of the options: Optional: Weiterentwicklung der Ergebnisse der Strategie 2040 und der Wort-Bild-Marke des Tourismus Bereichs der Tourismus Salzburg GmbH Optional: Weiterentwicklung aller Wort-Bild-Marken der TSG Tourismus Salzburg GmbH
5.1.2.
Place of performance
Country subdivision (NUTS): Salzburg und Umgebung (AT323)
Country: Austria
5.1.3.
Estimated duration
Start date: 01/03/2027
Duration: 120 Months
5.1.6.
General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
This procurement is also suitable for small and medium-sized enterprises (SMEs): yes
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
Information about the second stage of a two-stage procedure:
Minimum number of candidates to be invited for the second stage of the procedure: 3
Maximum number of candidates to be invited for the second stage of the procedure: 7
The procedure will take place in successive stages. At each stage, some participants may be eliminated
5.1.11.
Procurement documents
Deadline for requesting additional information: 20/10/2026 12:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: German
Electronic catalogue: Not allowed
Deadline for receipt of requests to participate: 27/10/2026 10:00:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Electronic invoicing: Allowed
Electronic ordering will be used: yes
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
Framework agreement, partly without reopening and partly with reopening of competition
Maximum number of participants: 3
Justification for the duration of the framework agreement: Die Rahmenvereinbarung wird im Zuge der Umsetzung der Tourismusstrategie 2040 vergeben. Es soll eine kontinuierliche Umsetzung des vom künftigen Auftragnehmer entwickelten Corporate Designs in Umsetzungsmaßnahmen sichergestellt sein. Ein Auftragnehmerwechsel kann aufgrund der überwiegend aufeinander aufbauenden Leistungen und den daran bestehenden Rechten nicht erfolgen.
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Landesverwaltungsgericht Salzburg
Information about review deadlines: Gemäß den entsprechenden gesetzlichen Vorgaben
Organisation providing additional information about the procurement procedure: pekar rechtsanwalts gmbh
8. Organisations
8.1.
ORG-6484
Official name: TSG Tourismus Salzburg GmbH
Registration number: 9110015819649
Postal address: Auerspergstraße 6
Town: Salzburg
Postcode: 5020
Country subdivision (NUTS): Salzburg und Umgebung (AT323)
Country: Austria
Telephone: +43 662889870
Roles of this organisation:
Buyer
8.1.
ORG-5132
Official name: Landesverwaltungsgericht Salzburg
Registration number: 9110020126183
Postal address: Wasserfeldstraße 30
Town: Salzburg
Postcode: 5020
Country subdivision (NUTS): Salzburg und Umgebung (AT323)
Country: Austria
Telephone: +43 66280423918
Roles of this organisation:
Review organisation
8.1.
ORG-7720
Official name: pekar rechtsanwalts gmbh
Registration number: 9110036226242
Postal address: Aigner Straße 6
Town: 5020
Postcode: Salzburg
Country subdivision (NUTS): Salzburg und Umgebung (AT323)
Country: Austria
Contact point: RA Mag. Rudolf Pekar
Telephone: +43 662269933
Roles of this organisation:
Organisation providing additional information about the procurement procedure
Notice identifier/version: 1fad0b32-6f3c-42b6-bdfd-cf78844a9e1b - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 24/09/2026 12:23:00 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: German
Notice publication number: 663116-2026
OJ S issue number: 186/2026
Publication date: 25/09/2026