1. Buyer
1.1.
Buyer
Official name: Vygruppen AS
Legal type of the buyer: Body governed by public law
Activity of the contracting authority: General public services
Activity of the contracting entity: Railway services
2. Procedure
2.1.
Procedure
Title: Advertising Agency Services
Description: The purpose of the tender is to enter into a framework agreement for advertising agency services that will support Vy Group’s brand-building, marketing and commercial communication activities. The services comprise strategic and operational advertising agency services, including advisory services, creative concepts, campaigns, content production and advertising films.
Procedure identifier: b4de92ca-c511-463e-9b9c-6c329b5a7c94
Internal identifier: BPM000583
Type of procedure: Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79342000 Marketing services, 79342100 Direct marketing services, 79342200 Promotional services
2.1.2.
Place of performance
Country subdivision (NUTS): Oslo (NO081)
Country: Norway
2.1.3.
Value
Estimated value excluding VAT: 80 000 000,00 NOK
2.1.4.
General information
Legal basis:
Other
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: European Single Procurement Document (ESPD)
5. Lot
5.1.
Lot: LOT-0001
Title: Advertising Agency services
Description: The purpose of the tender is to enter into a framework agreement for advertising agency services that will support Vy Group’s brand-building, marketing and commercial communication activities. The services comprise strategic and operational advertising agency services, including advisory services, creative concepts, campaigns, content production and advertising films.
Internal identifier: BPM000583
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79342000 Marketing services, 79342100 Direct marketing services
Options:
Description of the options: The agreement lasts for two years - then there is option for 1 + 1 + 1 year
5.1.2.
Place of performance
Country subdivision (NUTS): Oslo (NO081)
Country: Norway
5.1.3.
Estimated duration
Duration: 24 Months
5.1.4.
Renewal
Maximum renewals: 3
Other information about renewals: The contract can be renewed for 3 periods of 12 months each
5.1.5.
Value
Estimated value excluding VAT: 80 000 000,00 NOK
5.1.6.
General information
Reserved participation:
Participation is not reserved.
The names and professional qualifications of the staff assigned to perform the contract must be given: Not required
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.9.
Selection criteria
Sources of selection criteria: Procurement Document
Information about the second stage of a two-stage procedure:
The procedure will take place in successive stages. At each stage, some participants may be eliminated
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of the procedure:
Estimated date of dispatch of the invitations to submit tenders: 16/11/2026
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Norwegian
Electronic catalogue: Not allowed
Deadline for receipt of requests to participate: 09/11/2026 11:00:00 (UTC+00:00) Western European Time, GMT
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: Read the contract
Electronic invoicing: Required
Electronic ordering will be used: no
Electronic payment will be used: yes
Financial arrangement: According to Appendix C
5.1.15.
Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Oslo Disctrict Court
Information about review deadlines: N/A
Organisation providing additional information about the procurement procedure: Vygruppen AS
8. Organisations
8.1.
ORG-0001
Official name: Vygruppen AS
Registration number: 984661177
Postal address: Schweigaards gate 23
Town: Oslo
Postcode: 0191
Country subdivision (NUTS): Oslo (NO081)
Country: Norway
Contact point: Adriana Lalinde-Saenz
Telephone: 97160003
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
8.1.
ORG-0004
Official name: Oslo Disctrict Court
Registration number: 926725939
Postal address: C.J. Hambros plass 4
Town: Oslo
Postcode: 0164
Country subdivision (NUTS): Oslo (NO081)
Country: Norway
Telephone: +4722035200
Roles of this organisation:
Review organisation
Notice identifier/version: ede06cd6-dac2-4e4d-8759-188260277458 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 17
Notice dispatch date: 09/10/2026 11:47:45 (UTC+00:00) Western European Time, GMT
Languages in which this notice is officially available: English
Notice publication number: 702867-2026
OJ S issue number: 197/2026
Publication date: 12/10/2026