1. Buyer
1.1.
Buyer
Official name: Junta de Contratación del Ministerio de Sanidad
Legal type of the buyer: Central government authority
Activity of the contracting authority: Health
2. Procedure
2.1.
Procedure
Title: Servicio de creatividad, diseño y producción de las campañas de publicidad institucional sobre la salud pública 2027
Description: El objeto principal del contrato es la contratación de un servicio consistente en la creatividad, diseño y producción de las diferentes piezas y elementos creativos que se utilizarán en las campañas sobre la salud pública y equidad en salud, que se realizarán durante el año 2027.
Procedure identifier: 30080fd0-4b0b-496b-b8cd-a22bd2382584
Internal identifier: 202607PAO010
Type of procedure: Open
The procedure is accelerated: no
2.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341400 Advertising campaign services
2.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
2.1.3.
Value
Estimated value excluding VAT: 295 258,48 EUR
2.1.4.
General information
Legal basis:
Directive 2014/24/EU
2.1.5.
Terms of procurement
Terms of submission:
Maximum number of lots for which one tenderer can submit tenders: 2
Terms of contract:
Maximum number of lots for which contracts can be awarded to one tenderer: 2
2.1.6.
Grounds for exclusion
Sources of grounds for exclusion: Notice
Breaching of obligations set under purely national exclusion grounds: Se aplicarán las prohibiciones de contratar establecidas en la Ley 9/2017, de 8 de noviembre de Contratos del Sector Público. En relación con estas prohibiciones, según el caso, se solicita entre otros, DEUC, declaraciones asimilables o certificados de estar al corriente con la Agencia Tributaria o Seguridad Social.
5. Lot
5.1.
Lot: LOT-0001
Title: Campañas con televisión
Description: -Campaña de conocimiento y valoración del Sistema Nacional de Salud -Campaña de salud y mujer
Internal identifier: 1
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341400 Advertising campaign services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.3.
Estimated duration
Duration: 90 Days
5.1.5.
Value
Estimated value excluding VAT: 246 747,41 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: General yearly turnover
Description of selection criterion: Cifra anual de negocio
Criterion: References on specified services
Description of selection criterion: Trabajos realizados
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Oferta económica. . Adecuación a los objetivos de comunicación (apartado 5 del briefing).
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Category of award weight criterion: Weight (points, exact)
Award criterion number: 26
Criterion:
Type: Quality
Description: Adecuación a los principios de comunicación (apartado 6 del briefing).
Category of award weight criterion: Weight (points, exact)
Award criterion number: 20
Criterion:
Type: Quality
Description: El concepto propuesto es útil para alcanzar los objetivos estratégicos del apartado 3 del briefing .
Category of award weight criterion: Weight (points, exact)
Award criterion number: 24
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 16/11/2026 23:59:00 (UTC+01:00) Central European Time, Western European Summer Time
Duration during which the tender must remain valid: 1 Year
Information about public opening:
Opening date: 18/11/2026 10:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Place: Minsiterio de Sanidad
Opening date: 25/11/2026 10:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Place: Ministerio de Sanidad
Opening date: 18/11/2026 10:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Place: Ministerio de Sanidad
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: La empresa adjudicataria del contrato deberá emplear con motivo de la ejecución del mismo un porcentaje de trabajadoras que sea igual o superior al 25%. Con ello se pretende el que las mujeres tengan presencia en los equipos creativos de la agencia adjudicataria. Forma de acreditación: mediante declaración responsable presentada junto con la factura del contrato. .
Electronic invoicing: Allowed
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Junta de Contratación del Ministerio de Sanidad - Tribunal Administrativo Central de Recursos Contractuales
Information about review deadlines: 15 días hábiles para interponer Recurso especial en materia de contratación
Organisation providing more information on the review procedures: Junta de Contratación del Ministerio de Sanidad - Tribunal Administrativo Central de Recursos Contractuales
5.1.
Lot: LOT-0002
Title: Campañas sin televisión
Description: -Campaña de prevención del tabaquismo y protección de la salud -Campaña de Salud sexual y reproductiva
Internal identifier: 2
5.1.1.
Purpose
Main nature of the contract: Services
Main classification (cpv): 79341400 Advertising campaign services
5.1.2.
Place of performance
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
5.1.3.
Estimated duration
Duration: 90 Days
5.1.5.
Value
Estimated value excluding VAT: 48 511,07 EUR
5.1.6.
General information
Reserved participation:
Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.9.
Selection criteria
Sources of selection criteria: Notice
Criterion: General yearly turnover
Description of selection criterion: Cifra anual de negocio
Criterion: References on specified services
Description of selection criterion: Trabajos realizados
5.1.10.
Award criteria
Criterion:
Type: Quality
Description: Oferta económica. . 1. El concepto propuesto es útil para alcanzar los objetivos estratégicos (apartado 4 del briefing).
Category of award weight criterion: Weight (points, exact)
Award criterion number: 30
Category of award weight criterion: Weight (points, exact)
Award criterion number: 24
Criterion:
Type: Quality
Description: 2. Adecuación a los objetivos de comunicación (apartado 5 del briefing) .
Category of award weight criterion: Weight (points, exact)
Award criterion number: 26
Criterion:
Type: Quality
Description: 3. Adecuación a los principios de comunicación (apartado 6 del briefing).
Category of award weight criterion: Weight (points, exact)
Award criterion number: 20
5.1.11.
Procurement documents
5.1.12.
Terms of procurement
Terms of submission:
Electronic submission: Required
Languages in which tenders or requests to participate may be submitted: Spanish
Electronic catalogue: Not allowed
Deadline for receipt of tenders: 16/11/2026 23:59:00 (UTC+01:00) Central European Time, Western European Summer Time
Duration during which the tender must remain valid: 1 Year
Information about public opening:
Opening date: 18/11/2026 10:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Place: Minsiterio de Sanidad
Opening date: 25/11/2026 10:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Place: Ministerio de Sanidad
Opening date: 18/11/2026 10:00:00 (UTC+01:00) Central European Time, Western European Summer Time
Place: Ministerio de Sanidad
Terms of contract:
The execution of the contract must be performed within the framework of sheltered employment programmes: No
Conditions relating to the performance of the contract: La empresa adjudicataria del contrato deberá emplear con motivo de la ejecución del mismo un porcentaje de trabajadoras que sea igual o superior al 25%. Con ello se pretende el que las mujeres tengan presencia en los equipos creativos de la agencia adjudicataria. Forma de acreditación: mediante declaración responsable presentada junto con la factura del contrato. .
Electronic invoicing: Allowed
Electronic ordering will be used: no
Electronic payment will be used: yes
5.1.15.
Techniques
Framework agreement:
No framework agreement
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16.
Further information, mediation and review
Review organisation: Junta de Contratación del Ministerio de Sanidad - Tribunal Administrativo Central de Recursos Contractuales
Information about review deadlines: 15 días hábiles para interponer Recurso especial en materia de contratación
Organisation providing more information on the review procedures: Junta de Contratación del Ministerio de Sanidad - Tribunal Administrativo Central de Recursos Contractuales
8. Organisations
8.1.
ORG-0001
Official name: Junta de Contratación del Ministerio de Sanidad
Registration number: 11716830215443
Registration number: S2827001E
Town: Madrid
Postcode: 28014
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Contact point: Junta de Contratación del Ministerio de Sanidad
Telephone: 915961390
Other contact points:
Official name: Tribunal Administrativo Central de Recursos Contractuales
Town: Madrid
Postcode: 28020
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Other contact points:
Official name: Tribunal Administrativo Central de Recursos Contractuales
Town: Madrid
Postcode: 28020
Country subdivision (NUTS): Madrid (ES300)
Country: Spain
Roles of this organisation:
Buyer
Review organisation
Organisation providing more information on the review procedures
Notice identifier/version: 0014bc72-d2c6-4420-a50f-4eb7adf773d0 - 01
Form type: Competition
Notice type: Contract or concession notice – standard regime
Notice subtype: 16
Notice dispatch date: 16/10/2026 10:34:12 (UTC+02:00) Eastern European Time, Central European Summer Time
Languages in which this notice is officially available: Spanish
Notice publication number: 720334-2026
OJ S issue number: 202/2026
Publication date: 19/10/2026