16 https://etc-corporate.org/ ORG-0001 European Travel Commission Rue du Marché Aux Herbes 61 BE0408138386 Brussels 1000 BE100 BEL BE0408138386 European Travel Commissio 0473382463 info@visiteurope.com 00402246-2024130/20242024-07-05Z 2.3 eforms-sdk-1.11 23dfc5c9-632c-4d07-bb31-3a22e3341e82 68fa7dfb-d65a-4f0d-b0ad-919d70f02869 2024-07-04Z 09:46:12Z 01 32014L0024 cn-standard ENG https://etc-corporate.org/procurement/ body-pl rcr ORG-0001 distorsion bankr-nat cred-arran liq-admin bankruptcy envir-law labour-law socsec-law susp-act human-traffic partic-confl corruption prep-confl sanction fraud prof-misconduct misrepresent insolvency finan-laund crime-org socsec-pay tax-pay nati-ground terr-offence open false Media strategy, planning, buying, monitoring, and evaluation for the promotional activities of the European Travel Commission (Multi Supplier Framework Agreement) The purpose of this procedure is to establish a Multi-Supplier Framework Agreement (MSFA) with the reopening of competition with a pool of agencies (referred to hereinafter as “selected contractors”) able to deliver media strategy, planning, buying, monitoring, and evaluation services for the promotional activities of ETC. services 79342000 LOT-0001 ef-stand Selection criteria as stated in the procurement documents tp-abil Selection criteria as stated in the procurement documents eu-funds ENG _DEFAULT_VALUE_CHANGE_ME_ non-restricted-document https://etc-corporate.org/procurement/ none no allowed not-allowed https://etc-corporate.org/procurement/submission-form/ 6 ORG-0001 ORG-0001 ENG true true allowed false 2024-08-12+02:00 23:59:00+02:00 2024-08-06+02:00 14:00:00+02:00 false fa-mix none JPP5 - 3 - Content distribution Media strategy, planning, buying, monitoring, and evaluation for the promotional activities of the European Travel Commission (Multi Supplier Framework Agreement) The purpose of this procedure is to establish a Multi-Supplier Framework Agreement (MSFA) with the reopening of competition with a pool of agencies (referred to hereinafter as “selected contractors”) able to deliver media strategy, planning, buying, monitoring, and evaluation services for the promotional activities of ETC. Under this MSFA, ETC intends to cover media strategy, planning, buying, monitoring, and evaluation services for the promotional activities implemented by ETC in cooperation with its member National Tourism Organisations. of ETC (also referred to as the project). It concerns: a) The development of media strategies and associated research and consultancy services; b) The development of media plans that best reach the corresponding target audience(s); c) Media buying, including price negotiations, media space management, monitoring, optimisation, evaluation, and reporting; d) Adaptation of advertising assets associated to the media buying services. e) Monitoring, optimisation and reporting of promotional activities. The underlying activities can range from the placing of a single advertisement in one specific media channel to multi-channel, multi-country campaigns. The comprehensive development of creative concepts and production of communication and advertising assets are not part of the scope of the project. In most cases, ETC will supply the Contractor with the necessary communication and advertising assets for the project, adhering to the technical specifications provided by the Contractor. services 10000000 79342000 2024-09-01+02:00 4