16 https://www.vinsdeprovence.com ORG-0001 CIVP - Conseil Interprofessionnel des Vins de Provence Maison Des Vins Rn7 les Arcs 83004 FRL05 FRA 451070197 +33 494995000 nwatterlot@provencewines.com ORG-0002 Tribunal de Grande Instance de Paris Parvis du Tribunal de Paris PARIS Cedex 17 75859 FR101 FRA 17750111101763 00728789-2024233/20242024-11-29+01:00 2.3 eforms-sdk-1.11 3dcc1f02-3d36-45a7-81c1-52bc6ce75273 13eb7a06-c581-4631-9dbd-af7f2b7eefc2 2024-11-27+01:00 17:30:08+01:00 01 32014L0024 cn-standard FRA https://vinsdeprovence.e-marchespublics.com pub-undert econ-aff ORG-0001 nati-ground Se référer aux documents de la consultation 2 2 Informations complémentaires: The European Union provides financial support to the agricultural sector through the AGRIP Program (Promotion of Agricultural Products) created following Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008.? ? This grant represents a significant opportunity for Provence and Valtènesi wines to execute an ambitious communication strategy on PDO Rosé wines. In return, the European Union requires adherence to strict procedures in the execution of the program and in the reporting processes Regulation (EU) No 1144/2014 on Information and Promotion Actions for Agricultural Products eur-lex.europa.eu Regulation (EU) No 1144/2014 of the European Parliament and of the Council, adopted on October 22, 2014, establishes the framework for information and promotion actions concerning agricultural products carried out in the internal market and in third countries. EUR-LEX This regulation aims to enhance the competitiveness of the European Union's agricultural sector by increasing consumer awareness of the merits of European agricultural products and improving recognition of the Union's quality systems. It also promotes the consumption and visibility of EU agricultural products both within the internal market and internationally. open AO 11.44_2024_EVALUATION OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI ender Title: Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027) ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM Objective: The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on: Implementation tracking (Lot 1). Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2). Background of the Campaign: This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines Key Market Insights: Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products. PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022). The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability. Scope of Work: The evaluation will cover two lots: Lot 1 - Implementation Tracking: Evaluation of activities, outputs, and qualitative feedback from beneficiaries. Annual budget: euros30,000 (excluding VAT). Lot 2 - Impact Measurement: Baseline and final surveys to assess changes in awareness and perception of PDO rosé wines. Annual budget: euros60,000 (excluding VAT). Deliverables: Annual Reports (Lot 1): Submission by January 15 of each year, assessing the campaign's implementation and results. Final Report (Lot 2): Submission by December 15, 2027, summarizing the campaign's impact on PDO awareness and perception. services 90000 79313000 LOT-0001 other not-allowed eu-funds t-requ not-allowed DOC-1 non-restricted-document https://vinsdeprovence.e-marchespublics.com/pack/annonce_marche_public_33690_1059192.html none performance not-allowed no required quality Price is not the only award criterion. All criteria are outlined exclusively in the tender documents, with the obligation to meet the requirements of community grants, which adds an additional level of quality to this contract. ORG-0001 https://vinsdeprovence.emarchespublics. com 3 Recourse Information Any disputes concerning this tender must be submitted to the Tribunal Grande Instance de Paris (France). The following recourse options are available: Pre-contractual Recourse: Until the contract is signed. Contractual Recourse: Within 31 days of the publication of the contract award notice. Annulment Recourse: Within two months of the publication of the award decision or rejection notification. Additional information may be obtained from the Procurement Department - CIVP (Email: nwatterlot@provencewines.com /cbenetti@provencewines.com). Abuse of recourse procedures may lead to claims for damages, in accordance with legal provisions. ORG-0002 ORG-0002 ENG false false allowed true 2025-01-15+01:00 09:00:00+01:00 2025-01-15+01:00 10:00:00+01:00 false none none OPEN CALL FOR EVALUATION BODIES -Lot 1 Lot 1 : Evaluation of implementation of the program and results tracking PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany Expertise is needed for the evaluation of the correct implementation and effectiveness of the activities following the defined output and result indicators. The evaluation body must define and precise a detailed methodology to evaluate the correct implementation and effectiveness of the activities. Any information relevant to evaluate the impact of the action will be provided by the coordinator or beneficiaries. Estimated annual budget: Years concerned : 2025 - 2026 - 2027 Total budget for the 3 years' campaign: 30 000euros (without VAT) Country : Germany This budget includes: . The implementation of surveys, reporting.... . Agency fees . Agency travel and administrative costs services 30000 79315000 3 LOT-0002 other not-allowed eu-funds t-requ DOC-1 non-restricted-document https://vinsdeprovence.e-marchespublics.com/pack/annonce_marche_public_33690_1059192.html none performance not-allowed no required quality Price is not the only award criterion. All criteria are outlined exclusively in the tender documents, with the obligation to meet the requirements of community grants, which adds an additional level of quality to this contract. ORG-0001 https://vinsdeprovence.emarchespublics. com 3 Recourse Information Any disputes concerning this tender must be submitted to the Tribunal Grande Instance de Paris (France). The following recourse options are available: Pre-contractual Recourse: Until the contract is signed. Contractual Recourse: Within 31 days of the publication of the contract award notice. Annulment Recourse: Within two months of the publication of the award decision or rejection notification. Additional information may be obtained from the Procurement Department - CIVP (Email: nwatterlot@provencewines.com /cbenetti@provencewines.com). Abuse of recourse procedures may lead to claims for damages, in accordance with legal provisions. ORG-0002 ORG-0002 ENG false false allowed true 2025-01-15+01:00 09:00:00+01:00 2025-01-15+01:00 10:00:00+01:00 false none none OPEN CALL FOR EVALUATION BODIES -Lot2 Lot 2 : Measurement of impact of the program PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany Surveys will be commissioned from the evaluation body to establish a baseline for impact measurement in Year 1, taking into account the pre-defined objectives of the program. The impact will then be measured by a final survey in the final year of the program. The evaluation body should define a questionnaire. The aim is to assess, at the beginning and end of the program (year 1 and year 3), the awareness and image of the quality of PDO rosés among the program's targets (specify the targets) and whether the program has had a positive impact on this perception. Targeting is essential and must be precisely defined. Estimated annual budget: Years concerned: 2025, 2026 et 2027 Total budget for the 3 years' campaign: 60 000euros (without VAT) Country: Germany This budget includes: . The implementation of surveys, reporting.... . Agency fees . Agency travel and administrative costs services 60000 79320000 3