529299-2024 - Konkurrensutsättning
Sverige – Konsulttjänster för marknadsföring – DIR/240207 - Media and social media monitoring and analysis services
OJ S 172/2024 04/09/2024
Meddelande om upphandling eller koncession – standardsystem
Tjänster
1. Upphandlare
1.1.
Upphandlare
Officiellt namnEuropean Centre for Disease Prevention and Control
E-postadressprocurement@ecdc.europa.eu
Köparens rättsliga statusEU-institution, organ eller byrå
Den upphandlande myndighetens verksamhetAllmän offentlig förvaltning
2. Förfarande
2.1.
Förfarande
TitelDIR/240207 - Media and social media monitoring and analysis services
BeskrivningECDC requires media and social media monitoring covering all EU/EEA countries at national and regional levels, Switzerland, the United Kingdom, and selected media in the US. An online database with regularly updated information on media clippings, spokespeople mentioned, sources, sentiment, countries where the coverage took place, and reach, amongst others, is required. Scans of print articles, as well as those that might be behind paywalled publications should also be made available in such a database. This database should be accessible for ECDC via log in. The database should provide dashboards for analysis of specific keywords or topics mentioned in connection with ECDC. The contractor shall provide a daily review of ECDC’s mentions in media and the most significant mentions on social media (the latter ranked according to the level of engagement). The daily review should include all mentions in media of ECDC in all EU/EEA languages, covering the widest possible number of outlets at national and regional levels, as well as a number of pan-European outlets (some of which may require payment to access their content). The daily review should include a translation of the title and the summary in English of each media clipping, the sentiment, the name of the journalist when available, and a link to the media output if the media clipping was published online, or to the online database if the media clipping is available in print or from a paywalled publication. ECDC requires quarterly and annual reports including a quantitative and qualitative analysis of the coverage during specific timeframes. The analysis should include aspects such as trends in topics, sources, sentiment analysis, peaks in coverage and reach. For social media, the quantitative and qualitative analysis should also include e.g. engagement and overall visibility of posts mentioning ECDC, top accounts, and reach, amongst others. Furthermore, the contractor shall provide thematic reports (max 2 per year) developed in the same way as the quarterly and annual reports and developed on a case-by-case basis and in agreement with ECDC. For all reports, the contractor may be tasked to monitor media at an international level beyond the EU/EEA and third countries included in the framework contract, should the need arise and as specified in a specific contract. The contractor must ensure that a contact point is available on ECDC’s working days to deal with editorial and/or technical issues and requests. If ECDC finds that e.g. important media items are missing or that the summaries or translations of the titles are incorrect or misleading, the contractor will correct any issues within 24 hours without additional cost. In 2023, ECDC had 8K media clippings, 56K in 2022, 24K in 2021. In 2020 there were more than 120K mentions but this was exceptional due to the COVID-19 pandemic. There is no data available for 2019. In 2018 there were 11K media clippings, and 2017 there were 8K. ECDC estimates that in the coming years, there will be at least 50K clippings per year, three quarters of which are from online media sources. All costs related to data acquisition from the clipping providers shall be covered by the contractor.
Förfarandets identifierare76becba7-f656-489b-b4d9-fb120d254e91
Intern identifierareECDC/2024/OP/0013
Typ av förfarandeÖppet
2.1.1.
Föremålet för upphandlingen
Kontraktets artTjänster
Huvudklassificering (cpv): 79413000 Konsulttjänster för marknadsföring
2.1.3.
Värde
Beräknat värde exklusive moms850 000,00 EUR
2.1.4.
Allmänna upplysningar
Kompletterande informationIn case of unavailability or disruptions in the functioning of the electronic means of communication provided in Section 5.1.11 in the last 5 calendar days before the time limit for receipt indicated in Section 5.1.12, the contracting authority reserves the right to extend this time limit and publish the extension at the Internet address provided in Section 5.1.11, without a preceding publication of a corrigendum to this notice. Economic operators interested in this procurement are invited to subscribe to the call for tenders at the address in Section 5.1.11 in order to get notified when new information or documents are published.
Rättslig grund
Förordning (EU, Euratom) 2018/1046
2.1.6.
Uteslutningsgrunder
KonkursFor the full list of exclusion grounds please consult the procurement documents.
5. Del (anbudsområde)
5.1.
Del (anbudsområde)LOT-0001
TitelDIR/240207 - Media and social media monitoring and analysis services
BeskrivningECDC requires media and social media monitoring covering all EU/EEA countries at national and regional levels, Switzerland, the United Kingdom, and selected media in the US. An online database with regularly updated information on media clippings, spokespeople mentioned, sources, sentiment, countries where the coverage took place, and reach, amongst others, is required. Scans of print articles, as well as those that might be behind paywalled publications should also be made available in such a database. This database should be accessible for ECDC via log in. The database should provide dashboards for analysis of specific keywords or topics mentioned in connection with ECDC. The contractor shall provide a daily review of ECDC’s mentions in media and the most significant mentions on social media (the latter ranked according to the level of engagement). The daily review should include all mentions in media of ECDC in all EU/EEA languages, covering the widest possible number of outlets at national and regional levels, as well as a number of pan-European outlets (some of which may require payment to access their content). The daily review should include a translation of the title and the summary in English of each media clipping, the sentiment, the name of the journalist when available, and a link to the media output if the media clipping was published online, or to the online database if the media clipping is available in print or from a paywalled publication. ECDC requires quarterly and annual reports including a quantitative and qualitative analysis of the coverage during specific timeframes. The analysis should include aspects such as trends in topics, sources, sentiment analysis, peaks in coverage and reach. For social media, the quantitative and qualitative analysis should also include e.g. engagement and overall visibility of posts mentioning ECDC, top accounts, and reach, amongst others. Furthermore, the contractor shall provide thematic reports (max 2 per year) developed in the same way as the quarterly and annual reports and developed on a case-by-case basis and in agreement with ECDC. For all reports, the contractor may be tasked to monitor media at an international level beyond the EU/EEA and third countries included in the framework contract, should the need arise and as specified in a specific contract. The contractor must ensure that a contact point is available on ECDC’s working days to deal with editorial and/or technical issues and requests. If ECDC finds that e.g. important media items are missing or that the summaries or translations of the titles are incorrect or misleading, the contractor will correct any issues within 24 hours without additional cost. In 2023, ECDC had 8K media clippings, 56K in 2022, 24K in 2021. In 2020 there were more than 120K mentions but this was exceptional due to the COVID-19 pandemic. There is no data available for 2019. In 2018 there were 11K media clippings, and 2017 there were 8K. ECDC estimates that in the coming years, there will be at least 50K clippings per year, three quarters of which are from online media sources. All costs related to data acquisition from the clipping providers shall be covered by the contractor.
Intern identifierareECDC/2024/OP/0013
5.1.1.
Föremålet för upphandlingen
Kontraktets artTjänster
Huvudklassificering (cpv): 79413000 Konsulttjänster för marknadsföring
Ytterligare klassificering (cpv): 79416000 Public relations
Optioner
Beskrivning av alternativenprovided they are in conformity with the basic project, new services or works consisting in the repetition of similar services or works, may be entrusted up to 50 % of the initial contract to the initial contractor by negotiated procedure without prior publication of a contract notice.
5.1.3.
Uppskattad löptid
Varaktighet48 Månader
5.1.4.
Förlängning
Ytterligare information om förlängningarThe framework contract is concluded for an initial period of 12 (twelve) months, renewable 3 (three) time(s). Please consult the draft framework contract in the procurement documents.
5.1.5.
Värde
Beräknat värde exklusive moms850 000,00 EUR
5.1.6.
Allmänna upplysningar
Reserverad upphandling
Deltagande är inte reserverat.
Upphandlingsprojekt som helt eller delvis finansieras med EU-medel
Upphandlingen omfattas av Världshandelsorganisationens avtal om offentlig upphandling, GPAnej
Information om tidigare meddelanden
Identifierare för tidigare meddelande396787-2024
5.1.9.
Urvalskriterier
Kriterium
TypLämplighet att utöva yrkesverksamhet
Beskrivning av urvalskriteriumPlease consult the procurement documents.

Kriterium
TypEkonomisk och finansiell ställning
Beskrivning av urvalskriteriumPlease consult the procurement documents.

Kriterium
TypTeknisk och yrkesmässig kapacitet
Beskrivning av urvalskriteriumPlease consult the procurement documents.
5.1.10.
Tilldelningskriterier
Kriterium
TypKvalitet
BeskrivningPlease consult the procurement documents.
Kategori av tilldelningskriteriet viktViktning (procentandel, exakt)
Sifferangivelse för tilldelningskriterium60
Kriterium
TypPris
BeskrivningPlease consult the procurement documents.
Kategori av tilldelningskriteriet viktViktning (procentandel, exakt)
Sifferangivelse för tilldelningskriterium40
5.1.12.
Upphandlingsvillkor
Villkor för inlämning
Elektronisk inlämningKrävs
Adress för inlämninghttps://webgate.ec.europa.eu/digit/opsys/esubmission?cftUuid=76becba7-f656-489b-b4d9-fb120d254e91
De språk som kan användas i anbuden eller anbudsansökningarnabulgariskatjeckiskadanskatyskagrekiskaengelskaspanskaestniskafinskafranskairiskakroatiskaungerskaitalienskalitauiskalettiskamaltesiskanederländskapolskaportugisiskarumänskaslovakiskaslovenskasvenska
Elektronisk katalogEj tillåten
Tidsfrist för mottagande av anbud17/10/2024 16:00:59 (UTC+02:00) Östeuropeisk tid / centraleuropeisk sommartid
Varaktighet under vilken anbudet måste förbli giltigt6 Månader
Information om offentlig anbudsöppning
Öppningsdatum21/10/2024 12:00:00 (UTC+02:00) Östeuropeisk tid / centraleuropeisk sommartid
Kontraktsvillkor
Kontraktet måste genomföras inom ramen för program för skyddad anställningNej
Elektronisk faktureringTillåten
Elektronisk beställning kommer att användasnej
Elektronisk betalning kommer att användasja
5.1.15.
Metoder
Ramavtal
Ramavtal utan förnyad konkurrensutsättning
Information om det dynamiska inköpssystemet
Upphandlingen avser inte ett dynamiskt inköpssystem
5.1.16.
Kompletterande information, medling och prövning
PrövningsorganisationCourt of Justice of the European Union
TED eSenderEuropean Commission
8. Organisationer
8.1.
ORG-0001
Officiellt namnEuropean Centre for Disease Prevention and Control
RegistreringsnummerECDC
AvdelningDirector’s Office (DIR)
PostadressGustav III:s Boulevard 40
OrtSolna
Postnummer169 73
Del av land (NUTS)Stockholms län (SE110)
LandSverige
E-postadressprocurement@ecdc.europa.eu
Tfn+46 8 586 010 00
Webbadresshttps://www.ecdc.europa.eu/en
Den här organisationens roller
Upphandlare
8.1.
ORG-0002
Officiellt namnCourt of Justice of the European Union
RegistreringsnummerCURIA
PostadressRue du Fort Niedergrünewald
OrtLuxembourg
PostnummerL-2925
Del av land (NUTS)Luxembourg (LU000)
LandLuxemburg
E-postadressGC.Registry@curia.europa.eu
Tfn+352 4303-1
Webbadresshttp://curia.europa.eu
Den här organisationens roller
Prövningsorganisation
8.1.
ORG-0003
Officiellt namnEuropean Commission
RegistreringsnummerEUCOM
PostadressMondrian (CDMA), Rue du Champ de Mars 21
OrtBrussels
PostnummerB-1050
Del av land (NUTS)Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad (BE100)
LandBelgien
E-postadressprocurement@ecdc.europa.eu
Tfn+32 2 299 11 11
Webbadresshttps://commission.europa.eu/
Den här organisationens roller
TED eSender
Information om meddelandet
Identifierare/version för meddelandet1991e7b6-71fe-4f49-bc34-55c8abd5191d  -  01
FormulärtypKonkurrensutsättning
MeddelandetypMeddelande om upphandling eller koncession – standardsystem
Meddelandets undertyp16
Avsändningsdatum för meddelandet02/09/2024 15:02:35 (UTC+02:00) Östeuropeisk tid / centraleuropeisk sommartid
Språk som det här meddelandet finns officiellt tillgängligt påengelska
Meddelandets publiceringsnummer529299-2024
EUT S-nummer172/2024
Publiceringsdatum04/09/2024