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Services - 668599-2021

27/12/2021    S251

Denmark-Copenhagen: Advertising and marketing services

2021/S 251-668599

Contract notice – utilities


Legal Basis:
Directive 2014/25/EU

Section I: Contracting entity

I.1)Name and addresses
Official name: Metroselskabet I/S
National registration number: 30823699
Town: København S
NUTS code: DK011 Byen København
Postal code: 2300
Country: Denmark
Contact person: Peter Lerche Andreasen
Telephone: +45 72424665
Internet address(es):
Main address:
Access to the procurement documents is restricted. Further information can be obtained at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address
I.6)Main activity
Urban railway, tramway, trolleybus or bus services

Section II: Object

II.1)Scope of the procurement

Reklamebureau ydelser

II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
II.1.4)Short description:

In the coming years, the metro company will face a major task in ensuring increased passenger growth. The goal is just over 175 million. travel by Metro in 2025. The high number of trips will make the Metro the most widespread form of public transport in the capital.

In order to achieve the high number of journeys, Metroselskabet must realize high growth. Work on this has been further delayed as a result of the Corona pandemic.

With the company's ambitious growth targets and the Corona pandemic's consequences for passenger numbers, a major task lies in achieving these growth targets.

The fulfillment of these goals must be supported through a marketing and communication effort that in the coming years will help the company, among other things. by increasing awareness of the Metro and its benefits.

II.1.5)Estimated total value
Value excluding VAT: 40 000 000.00 DKK
II.1.6)Information about lots
This contract is divided into lots: no
II.2.3)Place of performance
NUTS code: DK01 Hovedstaden
II.2.4)Description of the procurement:

Metroselskabet has an expectation of using the Supplier for the following services as part of a new framework agreement for 2022-2026:

• Strategic advice in connection with marketing, branding, PR and communication

• Creative campaign and concept development at both strategic and tactical level

• Execution of campaigns in collaboration with media agency

• Production of advertising and creative assets

• Development and execution of events

• Ongoing collection of experience and evaluation

II.2.5)Award criteria
Criteria below
Quality criterion - Name: Communication strategy / Weighting: 20
Quality criterion - Name: Creative concept / Weighting: 20
Quality criterion - Name: Process and project plan / Weighting: 15
Quality criterion - Name: Cooperative organization / Weighting: 15
Price - Weighting: 30
II.2.6)Estimated value
Value excluding VAT: 30 000 000.00 DKK
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Start: 15/06/2022
End: 14/06/2026
This contract is subject to renewal: yes
Description of renewals:

Option 2*12 Months.

II.2.9)Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

The contracting authority intends to invite 5 candidates to submit tenders among the candidates who meet the minimum requirements in the tender notice part. III and has submitted a completed, dated and signed European Standard Procurement Document (ESPD). The selection of applicants will take place among the companies that have the necessary capacity to carry out the tendered task. If more than 5 applicants meet the client's requirements for suitability, the contracting authority selects the 5 applicants who are deemed to be best suited to solve tasks of the type in question. The selection will be made on the basis of an assessment of the most relevant references within the last 3 years in relation to the tendered task, cf. the contracting authority's description in sections II.1.4 and II.2.4. In connection with the assessment of the applicants' suitability to take on the task, "relevant cases / references" will be understood by the contracting authority as being references that are comparable to the task offered in nature and scope, including in particular references that demonstrate integrated campaigns, development and execution. across platforms and channels, behavior change. The applicant is therefore encouraged to describe in ESPD Part V why the specified references are comparable to the services offered.

II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.2)Economic and financial standing
List and brief description of selection criteria:

The application must be accompanied by information on the tenderer's financial ratios for the most recent available financial year in ESPD Part IV: B as follows:

Relevant annual turnover:

Total relevant annual turnover

Other economic and financial requirements:



If the application comes from a consortium, the above information must be submitted for each participant in the consortium. If the application is based on the economic and financial capacity of a third party (eg parent company or subcontractor), the third party must complete ESPD Part II (A and B only), Part III, Part IV.B, Part V and sign Part IV. A signed ESPD will be considered a declaration of availability by a third party.

Documentation: Metroselskabet reserves the right to request annual reports upon request. The potentially selected applicants must document the information on economic and financial capacity before the final selection of applicants is made by Metroselskabet. If the applicant as tenderer is finally awarded the contract, a third party must sign a surety bond in relation to fulfillment of the contract.

Minimum level(s) of standards possibly required:

There must not be a significant risk in the contracting authority's assessment that the applicant's existence ceases during the term of the contract.

III.1.3)Technical and professional ability
List and brief description of selection criteria:

The application must be accompanied by information on the applicant's comparable references (cases) carried out within the last three (3) years of ESPD Part IV.C. Applicant may attach the references to ESPD if applicant prefers this. The metro company wants a maximum of two (2) references (cases) in total per. application. The references must contain a description of the service, start and end date and recipients (customer). The submitted cases must show integrated campaigns that demonstrate that the applicant masters developing and executing across platforms and channels.

Minimum level(s) of standards possibly required:

A reference (case) must show / demonstrate that they are able to collaborate with complex organizations that navigate a political stakeholder landscape. A reference (case) must demonstrate that the applicant has worked with behavior change and must be able to demonstrate a positive result.

III.1.4)Objective rules and criteria for participation
List and brief description of rules and criteria:

Applicant must submit a completed, dated and signed ESPD, including necessary declarations in the application. The applicant must complete ESPD Part II, III and V, including date and sign ESPD Part VI.

If the applicant is a consortium, the above information must be completed in separate ESPDs for each participant in the consortium. If the application is based on a third party (eg parent company or subcontractor), third parties must flow out ESPD part II (only A and B), III and V, including dates and sign ESPD part VI. The application must be submitted via

The contracting authority may at any time during the tender procedure require the tenderer to provide evidence that there is no basis for exclusion and that the minimum requirements for suitability have been met when this is necessary for the procedure to be carried out correctly.

Section IV: Procedure

IV.1.1)Type of procedure
Negotiated procedure with prior call for competition
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 03/02/2022
Local time: 09:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Danish, English

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: Klagenævnet for Udbud
Postal address: Nævnenes Hus, Toldboden 2
Town: Viborg
Postal code: 8800
Country: Denmark
Telephone: +45 72405708
Internet address:
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Pursuant to Act no. 593 of 2.6.2016 on the Complaints Board for Tenders, the following deadlines apply for the execution of tenders: - complaints about not being selected must be submitted to the Complaints Board for Tenders within 20 calendar days from the day after sending notification to those affected applicants as to who has been selected, cf. § 7, para. 1, in accordance with Act no. 593 of 2.6.2016 on the Complaints Board for Tenders - other complaints about the tender must be submitted to the Complaints Board no later than 45 calendar days after the contractor has published an executive order in Official. Official Journal of the European Union stating that the contracting party has concluded a contract. The time limit is calculated from the day after the day on which the executive order is published, cf. § 7, para. 2.1, in accordance with Act no. 593 of 2.6.2016 on the Complaints Board for Tenders. At the latest at the time when a complaint is submitted to the Complaints Board for the procurement, the complainant must notify the author in writing that the complaint has been submitted to the Complaints Board for procurement and whether the complaint has been submitted during the standstill period. , cf. § 3 pieces. 1, in accordance with Act no. 593 of 2.6.2016 on the Procurement Appeals Board.

VI.4.4)Service from which information about the review procedure may be obtained
Official name: Konkurrence- og Forbrugerstyrelsen
Postal address: Carl Jacobsen Vej 35
Town: Valby
Postal code: 2500
Country: Denmark
Telephone: +45 41715000
Internet address:
VI.5)Date of dispatch of this notice: