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Services - 52160-2023

27/01/2023    S20

Italy-Napoli: Public relations services

2023/S 020-052160

Contract notice


Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: ANICAV Associazione Nazionale Industriali Conserve Alimentari Vegetali
Postal address: Viale della Costituzione Isola F3
Town: Napoli
NUTS code: ITF33 Napoli
Postal code: 80143
Country: Italy
Contact person: Viviana de Dilectis
Telephone: +39 0817347020
Fax: +39 0817347126
Internet address(es):
Main address:
Access to the procurement documents is restricted. Further information can be obtained at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
Other type: Trade organization
I.5)Main activity
Other activity: Representation, development, promotion and support for the internationalization of its associated companies.

Section II: Object

II.1)Scope of the procurement

Open competitive tender for the selection of an implementing body

II.1.2)Main CPV code
79416000 Public relations services
II.1.3)Type of contract
II.1.4)Short description:

Open competitive tender for the selection of the implementing body of the programme for information and promotion of agricultural products in the internal market named “Red Gold from Europe: Your Organic and Sustainable Choice!” – Acronimo “EU RED GOLD ORG” – in Denmark, the Netherlands, Germany and Sweden

II.1.5)Estimated total value
Value excluding VAT: 1 203 852.46 EUR
II.1.6)Information about lots
This contract is divided into lots: no
II.2.3)Place of performance
NUTS code: DE Deutschland
NUTS code: DK Danmark
NUTS code: IT Italia
NUTS code: NL Nederland
NUTS code: SE Sverige
Main site or place of performance:

Italy, Denmark, the Netherlands, Germany, Sweden

II.2.4)Description of the procurement:

The object of the tender is the implementation of a triennial information and promotion campaign in Denmark, the Netherlands, Germany and Sweden, from the start of the contract until its end, in line with the objectives, methods and expected results of Community policy.

The Contractor shall implement and manage the following activities, identifying the best strategic solutions:

Permanent public relations/press office activities and organisation of press events

Activation of the website and extensions, content creation, maintenance and SEO strategy

Social media management

Social media advertising

Communication tools and materials (photos and below the line communication tools)

Participation in international trade fairs

Educational tour

Communication strategy, graphic design and visual identity

For further details consult the Technical Specifications.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 1 203 852.46 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: no
II.2.10)Information about variants
Variants will be accepted: yes
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

ID N. 101095168 – Call for proposals AGRIP-SIMPLE 2022 – Decision of the European Commission N. C (2022) 7918 dated 09/11/2022

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

Participation in this tender is reserved for economic operators who, on the date of the presentation of the offer, declare that no grounds for exclusion exist in accordance with Directive 2014/24/EU, or else grounds for exclusion that are associated with:

- criminal convictions

- omitted payment of taxes or social security contributions

- insolvency, conflict of interest or professional misconduct

III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents

Section IV: Procedure

IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 16/02/2023
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English, Italian
IV.2.7)Conditions for opening of tenders
Date: 17/02/2023
Local time: 10:00

ANICAV – Viale della Costituzione – Centro Direzionale Isola F/3 - 5° Piano – 80143 Napoli

Information about authorised persons and opening procedure:

The legal representative of the company or their delegate

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: Tribunale di Napoli
Town: Napoli
Postal code: 80143
Country: Italy
VI.5)Date of dispatch of this notice: