Servizi - 103451-2022

25/02/2022    S40

Italy-Reggio Emilia: Public relations services

2022/S 040-103451

Contract award notice

Results of the procurement procedure


Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Consorzio del Formaggio Parmigiano-Reggiano
Postal address: Via J.F. Kennedy, 18
NUTS code: ITH53 Reggio nell’Emilia
Postal code: 42124
Country: Italy
Contact person: ILARIA GRECO
Internet address(es):
Main address:
I.4)Type of the contracting authority
Other type: Consortium
I.5)Main activity
Other activity: The protection, promotion, enhancement, consumer information and general care of the interests related to the cheese "Parmigiano-Reggiano PDO"

Section II: Object

II.1)Scope of the procurement

Public Notice of Tender for the Selection, by Means of an Open Competitive Procedure, of an “Implementing Body”

II.1.2)Main CPV code
79416000 Public relations services
II.1.3)Type of contract
II.1.4)Short description:

Public notice of tender for the selection, by means of an open competitive procedure, of an “Implementing Body” engaged for the realisation of the actions (activities/initiatives) directed at the attainment of the objectives that are provided by the Programme to be submitted to the European Union on the basis of EU Regulation no. 1144/2014 and which shall be carried out, if approved, in the UNITED KINGDOM, using as testimonial the Parmigiano-Reggiano PDO cheese.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 3 649 000.00 EUR
II.2.3)Place of performance
NUTS code: UK United Kingdom
Main site or place of performance:

The promotional activities will be carried out in the UNITED KINGDOM.

II.2.4)Description of the procurement:

The activities to be carried out within the project concern (non-exhaustive list): PR, information and promotion activities for agricultural products of European quality, also through the web and social media; organisation of events, seminars, incomings, activities in restaurants, elaboration of information and promotional material.

For detailed description and requirements to participate in the call for tender see the tender documents at the following link:

II.2.5)Award criteria
Quality criterion - Name: Overall strategy / Weighting: 0-1
Quality criterion - Name: Design and development of a graphic communication format / Weighting: 0-1
Quality criterion - Name: Methodological approach / Weighting: 0-1
Cost criterion - Name: Financial analysis / Weighting: 0-1
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Regulation (EU) n.1144/2014

II.2.14)Additional information

Section IV: Procedure

IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2022/S 010-019926
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract


Public Notice of Tender for the Selection, by Means of an Open Competitive Procedure, of an “Implementing Body”

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
V.2.2)Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractor
Official name: Spencer & Lewis Srl - mandataria
Town: ROMA
NUTS code: ITI43 Roma
Country: Italy
The contractor is an SME: yes
V.2.3)Name and address of the contractor
Official name: Storm Communications Ltd - mandante
Town: London
NUTS code: UKI London
Country: United Kingdom
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 3 111 328.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: TAR - Tribunale regionale di giustizia amministrativa Emilia Romagna - sezione di Parma
Town: Parma
Postal code: 43121
Country: Italy
VI.5)Date of dispatch of this notice: