Services - 144228-2017

15/04/2017    S75

Spain-Alicante: Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements (2 lots)

2017/S 075-144228

Contract notice

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: European Union Intellectual Property Office
National registration number: V-03965324
Postal address: Avenida de Europa, 4
Town: Alicante (Alicante)
NUTS code: ES521 Alicante / Alacant
Postal code: 03008
Country: Spain
E-mail: procurement@euipo.europa.eu
Internet address(es):
Main address: https://euipo.europa.eu/ohimportal/en/public-procurement
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://etendering.ted.europa.eu/cft/cft-display.html?cftId=2373
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements (2 lots).

Reference number: AO/004/17.
II.1.2)Main CPV code
79416000 Public relations services
II.1.3)Type of contract
Services
II.1.4)Short description:

The objective of the call is to provide the EUIPO and notably the European Observatory on Infringements of Intellectual Property Rights, with a framework contract for the design, implementation and follow-up of information and communication campaigns, with the aim of:

— improving the understanding of the value of intellectual property, including industrial property rights (trademarks, designs, patents, geographical indications, plant variety rights), copyright, and rights related to copyright,

— improving the awareness and understanding of the scope and impact of infringements of intellectual property rights,

— bridging the knowledge/awareness gap among target audiences on these issues, and ultimately in the long run change behaviour regarding counterfeiting and piracy.

II.1.5)Estimated total value
Value excluding VAT: 6 000 000.00 EUR
II.1.6)Information about lots
This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description
II.2.1)Title:

Media relations and media campaigns

Lot No: 1
II.2.2)Additional CPV code(s)
79341400 Advertising campaign services
II.2.3)Place of performance
NUTS code: ES521 Alicante / Alacant
Main site or place of performance:

Avenida de Europa, 4, 03008 Alicante (Alicante), SPAIN.

II.2.4)Description of the procurement:

This lot covers media relations support, monitoring and impact measurement, media buying and advertising. The media envisaged in this lot is traditional media (AV and online, general and specialised press) and social media alike. It covers design, implementation, coordination and evaluation/measurement of media actions and coverage achieved.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 3 000 000.00 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Public relations and communication campaigns

Lot No: 2
II.2.2)Additional CPV code(s)
79416000 Public relations services
II.2.3)Place of performance
NUTS code: ES521 Alicante / Alacant
Main site or place of performance:

Avenida de Europa, 4, 03008 Alicante (Alicante), SPAIN.

II.2.4)Description of the procurement:

This lot covers design and art work, drafting and editing, audiovisual and graphic productions and PR activities, electronic communication, marketing in relations to campaigns.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 3 000 000.00 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 17/05/2017
Local time: 13:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, Swedish
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 9 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders
Date: 22/05/2017
Local time: 11:00
Place:

Avenida de Europa, 4, 03008 Alicante (Alicante), SPAIN.

Information about authorised persons and opening procedure:

Each tenderer may send up to 2 representatives. The Office should be informed by fax on +34 965138500 or by e-mail to procurement@euipo.europa.eu of the names and identity document numbers of the visitors before 19.5.2017.

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about electronic workflows
Electronic invoicing will be accepted
VI.3)Additional information:

The tender documents will be available for download at the address indicated under heading I.3. The website will be updated regularly and it is the tenderers' responsibility to check for updates, modifications or answers to questions during the tendering period.

VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court
Postal address: rue du Fort Niedergrünewald
Town: Luxembourg
Postal code: 2925
Country: Luxembourg
E-mail: generalcourt.registry@curia.europa.eu
Telephone: +352 4303-1
Fax: +352 4303-2100
Internet address: http://curia.europa.eu
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Within 2 months of the notification to the plaintiff, or, in absence thereof, of the day on which it came to the knowledge.

VI.5)Date of dispatch of this notice:
05/04/2017