Services - 148160-2021
26/03/2021    S60

Ireland-Dublin: Provision of Social Media Communication Campaign and Marketing Services

2021/S 060-148160

Contract notice

Services

Legal Basis:
Regulation (EU, Euratom) No 2018/1046

Section I: Contracting authority

I.1)Name and addresses
Official name: Eurofound - European Foundation for the Improvement of Living and Working Conditions
Postal address: Wyattville Road, Loughlinstown
Town: Dublin
NUTS code: IE061 Dublin
Postal code: D18 K65
Country: Ireland
Contact person: Sandra Brudenell-Bruce
E-mail: OSUTenders@eurofound.europa.eu
Telephone: +353 12043100
Fax: +353 12826456
Internet address(es):
Main address: http://www.eurofound.europa.eu
Address of the buyer profile: https://www.eurofound.europa.eu/about-eurofound/procurement/opportunities/open
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://etendering.ted.europa.eu/cft/cft-display.html?cftId=8157
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://etendering.ted.europa.eu/cft/cft-display.html?cftId=8157
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
Other activity: Social Policy

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Provision of Social Media Communication Campaign and Marketing Services

Reference number: 210902/5765
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

Eurofound seeks to engage a full-service digital communication agency to support its feature campaign activities on social media channels aimed at drawing attention to and communicate its key finding and key messages to its stakeholders, target audiences and the general audiences on social media channels. The purpose of the contract is to help Eurofound harness the full potential of social media in its communication strategy and further increase the number of followers and engagement on these channels, by producing channel-specific content for its focused feature campaigns, and deploy effective paid social advertising to achieve the goal of reinforcing the visibility and credibility of Eurofound.

II.1.5)Estimated total value
Value excluding VAT: 300 000.00 EUR
II.1.6)Information about lots
This contract is divided into lots: no
II.2)Description
II.2.2)Additional CPV code(s)
79342000 Marketing services
II.2.3)Place of performance
NUTS code: IE061 Dublin
Main site or place of performance:

The tasks are to be performed at the premises designated by the contractor and agreed by Eurofound. Phone calls or video/telephone-conference are required for regular management of the contract.

II.2.4)Description of the procurement:

The envisaged services required can be divided into four tasks:

1) Communication campaign concepts and plans production supported by paid social advertisement;

2) Production of the required channel-specific content as specified in the campaign concepts;

3) Manage and communicate campaign content and paid social advertisement;

4) Measure and report on campaign performance, on contract performance and provide an annual social media evaluation report.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 300 000.00 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 12
This contract is subject to renewal: yes
Description of renewals:

The contract is renewed automatically 3 times for 12 months each.

II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

As the working language of Eurofound is English, we would appreciate if the tender proposal is in English.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)Conditions related to the contract
III.2.3)Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 27/04/2021
Local time: 17:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, Swedish
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 5 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders
Date: 28/04/2021
Local time: 11:30
Place:

Tenders will be opened at the offices of EF, room no LH4. Eurofound reserves the right to conduct the tenders opening online only, in case Covid-19 restrictions imposed by the Irish government are in place. Tenderers not present at the opening session may send an information request OSUTenders@eurofound.europa.eu if they wish to be provided with the information announced during the public opening.

Information about authorised persons and opening procedure:

A maximum of two representatives per tender can attend the opening of tenders. Please advise Eurofound in advance if you intend to be present at the opening of tenders.

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court of the European Union
Postal address: rue du Fort Niedergrünewald
Town: Luxembourg
Postal code: 2925
Country: Luxembourg
E-mail: cfi.registry@curia.europa.eu
Telephone: +352 4303-1
Fax: +352 4303-2100
Internet address: http://curia.europa.eu
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Within 2 months of notification of the outcome of the procedure (award decision), tenderers may launch an action for its annulment. Any request tenderers may make and any reply from Eurofound, or any complaint for maladministration, will have neither the purpose nor the effect of suspending the time-limit for launching an action for annulment nor open a new period for launching an action for annulment. The body responsible for hearing annulment procedures is indicated under Heading VI.4.1) of the contract notice.

VI.5)Date of dispatch of this notice:
19/03/2021