Services - 162909-2020

06/04/2020    S68

Royaume-Uni-Northampton: Services de publicité et de marketing

2020/S 068-162909

Avis d’attribution de marché

Résultats de la procédure de marché

Services

Base juridique:
Directive 2014/24/UE

Section I: Pouvoir adjudicateur

I.1)Nom et adresses
Nom officiel: University of Northampton
Adresse postale: University Drive
Ville: Northampton
Code NUTS: UKF24 West Northamptonshire
Code postal: NN1 5PH
Pays: Royaume-Uni
Point(s) de contact: Julia Gough
Courriel: julia.gough@northampton.ac.uk
Téléphone: +44 1604892663

Adresse(s) internet:

Adresse principale: www.northampton.ac.uk

Adresse du profil d’acheteur: https://in-tendhost.co.uk/universityofnorthampton/

I.2)Informations sur la passation conjointe de marchés
I.4)Type de pouvoir adjudicateur
Organisme de droit public
I.5)Activité principale
Éducation

Section II: Objet

II.1)Étendue du marché
II.1.1)Intitulé:

ITT274 Student Recruitment Media Buying Strategy Tender

Numéro de référence: ITT274
II.1.2)Code CPV principal
79340000 Services de publicité et de marketing
II.1.3)Type de marché
Services
II.1.4)Description succincte:

University of Northampton (UON) requires a media planning and buying agency for 3 years commencing May 2020. UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.

II.1.6)Information sur les lots
Ce marché est divisé en lots: non
II.2)Description
II.2.1)Intitulé:
II.2.2)Code(s) CPV additionnel(s)
79341000 Services de publicité
79341400 Services de campagne publicitaire
79341100 Services de conseils en publicité
II.2.3)Lieu d'exécution
Code NUTS: UKF24 West Northamptonshire
Lieu principal d'exécution:

Northampton.

II.2.4)Description des prestations:

The University of Northampton (UON) is tendering for a media planning and buying agency for a period of 3 years commencing in May 2020. The value of the business is approximately GBP 1 500 000 per year, but is subject to variation which may depend on any future restrictions on the university’s budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON’s Undergraduate offering mainly within the UK and Europe. We will also be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. They must be able to provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.

II.2.5)Critères d’attribution
Prix
II.2.11)Information sur les options
Options: non
II.2.13)Information sur les fonds de l'Union européenne
Le contrat s'inscrit dans un projet/programme financé par des fonds de l'Union européenne: non
II.2.14)Informations complémentaires

Tender is published on https://in-tendhost.co.uk/universityofnorthampton/ Please register your organisation,once registration is accepted you can access the tender documents. Contract value in II.1.5) and II.2.6) is an estimate based on GBP 1 500 000 per year for contract length. The university envisages entering a 3 year contract with the option to extend the contract up to a further 1 year.

Section IV: Procédure

IV.1)Description
IV.1.1)Type de procédure
Procédure restreinte
IV.1.3)Information sur l'accord-cadre ou le système d'acquisition dynamique
IV.1.6)Enchère électronique
IV.1.8)Information concernant l’accord sur les marchés publics (AMP)
Le marché est couvert par l'accord sur les marchés publics: oui
IV.2)Renseignements d'ordre administratif
IV.2.1)Publication antérieure relative à la présente procédure
Numéro de l'avis au JO série S: 2020/S 023-052400
IV.2.8)Informations sur l'abandon du système d'acquisition dynamique
IV.2.9)Informations sur l'abandon de la procédure d'appel à la concurrence sous la forme d'un avis de préinformation

Section V: Attribution du marché

Un marché/lot est attribué: non
V.1)Informations relatives à une non-attribution
Le marché/lot n'a pas été attribué
Autres raisons (interruption de la procédure)

Section VI: Renseignements complémentaires

VI.3)Informations complémentaires:
VI.4)Procédures de recours
VI.4.1)Instance chargée des procédures de recours
Nom officiel: High Court
Ville: London
Pays: Royaume-Uni
VI.4.2)Organe chargé des procédures de médiation
VI.4.3)Introduction de recours
Précisions concernant les délais d'introduction de recours:

VI.4.4)Service auprès duquel des renseignements peuvent être obtenus sur l'introduction de recours
VI.5)Date d’envoi du présent avis:
01/04/2020