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Services - 230559-2016

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06/07/2016    S128

United Kingdom-Bolton: Advertising and marketing services

2016/S 128-230559

Prior information notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Official name: University of Bolton
Postal address: Deane Campus, Deane Road
Town: Bolton
Postal code: BL3 5AB
Country: United Kingdom
For the attention of: Paul Lindley
E-mail: procurement@bolton.ac.uk
Telephone: +44 1204903187

Internet address(es):

General address of the contracting authority: http://bolton.ac.uk/Home.aspx

Further information can be obtained from:
The above mentioned contact point(s)

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II.B: Object of the contract (Supplies or services)

II.1)Title attributed to the contract by the contracting authority:
Digital Recruitment Advertising.
II.2)Type of contract and place of delivery or of performance
Service category No 13: Advertising services
University of Bolton, Deane Campus, Deane road, Bolton, BL3 5AB.

NUTS code UKD32 Greater Manchester North

II.3)Information on framework agreement
The notice involves the establishment of a framework agreement: no
II.4)Short description of nature and quantity or value of supplies or services:
The University of Bolton has ambitious targets to grow its UK and international, undergraduate and postgraduate student numbers over the next 3 years. With 1 of the most diverse student populations of any university in the country our recruitment strategy must deliver targeted campaigns to a range of audiences throughout the recruitment cycle including brand building, attraction, conversion and engagement.
We see digital advertising as the primary tool in helping us deliver this strategy and are seeking to appoint an innovative and creative agency with a strong track record in higher education to manage the university's digital advertising portfolio for the next 3 years. Agencies must have an understanding of the range of audiences, challenges and opportunities faced in this competitive market and be able to provide solid but inventive and sector-leading solutions.
The scope of this contract will likely include but is not limited to; Search Engine Marketing, Social Media Advertising, Display Network Advertising; Remarketing and Retargeting; Mobile.
Estimated cost excluding VAT:
Range: between 400 000 and 800 000 GBP

Lots

This contract is divided into lots: no
II.5)Common procurement vocabulary (CPV)

79340000 Advertising and marketing services, 79341200 Advertising management services

II.6)Scheduled date for start of award procedures
31.8.2016
II.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.8)Additional information:

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.2)Conditions for participation
III.2.1)Information about reserved contracts

Section VI: Complementary information

VI.1)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.2)Additional information:
VI.3)Information on general regulatory framework
VI.4)Date of dispatch of this notice:
1.7.2016