Tjenesteydelser - 236117-2017
22/06/2017    S118

Belgium-Brussels: Planning and buying of advertising space for the European Parliament

2017/S 118-236117

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: European Parliament
Postal address: rue Wiertz 60
Town: Brussels
NUTS code: BE10 Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest
Postal code: 1047
Country: Belgium
Contact person: Directorate-General for Communication, Finance Unit
E-mail: dgcomm-contracts-fwc@europarl.europa.eu
Internet address(es):
Main address: www.europarl.europa.eu/
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Planning and buying of advertising space for the European Parliament.

Reference number: COMM/DG/AWD/2016/196.
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

The purpose of this tender is the planning and purchase of advertising space on social media platform, print media, audiovisual media and outdoor billboards.

II.1.6)Information about lots
This contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 36 000 000.00 EUR
II.2)Description
II.2.1)Title:

Digital campaigns

Lot No: 1
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
II.2.3)Place of performance
NUTS code: BE BELGIQUE-BELGIË
II.2.4)Description of the procurement:

The European Parliament is active on a dozen social media platforms including:

Facebook;

Twitter;

LinkedIn;

Instagram;

Flickr;

YouTube;

Snapchat;

Storify;

Spotify;

Reddit;

Pinterest.

The European Parliament may need to advertise on:

— 1 or several of the abovementioned platforms,

— online media, news portals, specialised websites, etc.,

— national social media platforms (e.g., Draugiem in Latvia),

— digital media, platforms and websites which are unknown at the time of writing these technical specifications.

The European Parliament requires these needs to be satisfied in some or all EU official languages and for some or all EU Member States.

The contract potentially covers the 7 following types of activities:

1. media planning;

2. media buying;

3. production/adjustment of adverts;

4. media space management and self-service;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

II.2.5)Award criteria
Quality criterion - Name: Case study / Weighting: 36
Quality criterion - Name: Planning and project management / Weighting: 12
Quality criterion - Name: Overall quality of the proposal / Weighting: 12
Price - Weighting: 40
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Integrated campaigns

Lot No: 2
II.2.2)Additional CPV code(s)
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
II.2.3)Place of performance
NUTS code: BE BELGIQUE-BELGIË
II.2.4)Description of the procurement:

In the context of communication campaigns and other communication projects, the European Parliament uses various advertising channels to promote its activities:

print media (print advertisement in dailies, weeklies, monthlies, magazines, specialised press, professional catalogues, etc.);

audiovisual media (e.g., TV, radio, etc.);

digital social media/digital ads;

cinema (e.g., short promotional videos, promotional slides, etc.);

outdoor (billboards/screens, train stations, airports, local public transport, other outdoor media.

According to its needs, the European Parliament advertises in some or all EU Member States, and in some or all official EU languages. The contract should potentially cover the 7 following different types of activities:

1. media planning;

2. media buying;

3. production and adjustment of adverts;

4. media space management;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

II.2.5)Award criteria
Quality criterion - Name: Overall quality of the technical proposal / Weighting: 18
Quality criterion - Name: Quality of simulations / Weighting: 27
Quality criterion - Name: Planning — project management / Weighting: 15
Price - Weighting: 40
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2016/S 156-281957
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: 1
Lot No: 1
Title:

Digital campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2017
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Social Lab sprl
Town: Brussels
NUTS code: BE BELGIQUE-BELGIË
Country: Belgium
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 18 000 000.00 EUR
Total value of the contract/lot: 18 000 000.00 EUR
V.2.5)Information about subcontracting

Section V: Award of contract

Contract No: 2
Lot No: 1
Title:

Digital campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
12/05/2017
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Media Consulta International Holding
Town: Berlin
NUTS code: DE DEUTSCHLAND
Country: Germany
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 18 000 000.00 EUR
Total value of the contract/lot: 18 000 000.00 EUR
V.2.5)Information about subcontracting

Section V: Award of contract

Contract No: 3
Lot No: 1
Title:

Digital campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
08/03/2017
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Havas Media France
Town: Puteaux
NUTS code: FR FRANCE
Country: France
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 18 000 000.00 EUR
Total value of the contract/lot: 18 000 000.00 EUR
V.2.5)Information about subcontracting

Section V: Award of contract

Contract No: 1
Lot No: 2
Title:

Integrated campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
08/03/2017
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Havas Media France
Town: Puteaux
NUTS code: FR FRANCE
Country: France
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 18 000 000.00 EUR
Total value of the contract/lot: 18 000 000.00 EUR
V.2.5)Information about subcontracting

Section V: Award of contract

Contract No: 2
Lot No: 2
Title:

Integrated campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
06/03/2017
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Mindshare Belgium
Town: Brussels
NUTS code: BE BELGIQUE-BELGIË
Country: Belgium
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 18 000 000.00 EUR
Total value of the contract/lot: 18 000 000.00 EUR
V.2.5)Information about subcontracting

Section V: Award of contract

Contract No: 3
Lot No: 2
Title:

Integrated campaigns

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
12/05/2017
V.2.2)Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Media Consulta International Holding
Town: Berlin
NUTS code: DE DEUTSCHLAND
Country: Germany
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 18 000 000.00 EUR
Total value of the contract/lot: 18 000 000.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court of the Court of Justice of the European Union
Town: Luxembourg
Country: Luxembourg
Internet address: http://curia.europa.eu/
VI.4.2)Body responsible for mediation procedures
Official name: The European Ombudsman
Town: Strasbourg
Country: France
Internet address: http://www.ombudsman.europa.eu/
VI.4.4)Service from which information about the review procedure may be obtained
Official name: European Parliament — Directorate-General for Communication
Postal address: rue Wiertz 60
Town: Brussels
Postal code: 1047
Country: Belgium
VI.5)Date of dispatch of this notice:
12/06/2017