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Denmark-Copenhagen: Provision of strategic communication services for the European Environment Agency
Section I: Contracting authority
Main address: http://www.eea.europa.eu
Address of the buyer profile: https://www.eea.europa.eu/about-us/tenders
Section II: Object
Provision of strategic communication services for the European Environment Agency
The EEA seeks to establish a framework service contract with a service provider that will provide support to the EEA in the area of strategic communications, with a view to reaching the objectives formulated in the Communication framework.
Services will be performed primarily at the contractor’s premises (extramural services) and if needed, services may alternatively be performed at the EEA premises in Copenhagen (intra-mural services).
The future contractor will be expected to provide support in the areas below:
— planning: on the basis of the objectives formulated in the PD, annual management and work plans, the communication framework as well as those arising from the rolling policy agenda, analyse and provide advice on the planning of the EEA’s communication activities, including selection and prioritisation of communication opportunities, facilitation of planning workshops and training in communication planning approaches,
— storytelling and messaging: on the basis of activities and outputs planned, in preparation or already available, analyse and provide advice on storytelling, message development and usage of such content,
— stakeholder engagement: advice on stakeholder engagement activities; identify and prepare profiles of different existing and potential stakeholders and target audiences; advice on how to best match their information needs and preferences,
— products and activities: evaluate and provide advice on development and use of content for existing and potential communication channels, products and activities, with a focus on new and emerging tools,
— pre-testing: identify the most effective tools / methods that the EEA could use to pre-test communication products and activities. Carry out such pre-testing on samples of relevant audiences,
— evaluation: identify effective tools for evaluating the impact and success of communication activities once a project or campaign has been carried out, as well as carrying out such evaluation exercises,
— analysis: where relevant, provide analysis and assessments on communication science, covering a broad range of topics from communication theory, including approaches, behavioural elements, policy and implementation,
— network management: analyse how the EEA may improve its communication impact through Eionet and other existing EEA networks and how it might link in with new networks, as well as providing assistance with such networking through for instance seminars and workshops, information-sharing tools, participatory activities, etc.,
— internal communication: analyse in-house communication routines, tools and organisational setup and provide advice on possible improvements; help the Agency develop and implement a strategic approach to internal communication.
It has to be noted that the list above is non-exhaustive and that the future contractor may be asked by the EEA to provide support in other areas falling within the scope of strategic communications activities.
The successful tenderer will be awarded a framework service contract for an initial period of 12 months, starting from the date of signature, with the possibility of maximum 3 (three) renewals for a period of 12 (twelve) months each.
Section III: Legal, economic, financial and technical information
As specified in Sections 22.214.171.124 of the tender specifications.
Section IV: Procedure
EEA's premises at Kongens Nytorv 6, 1050 Copenhagen K, Denmark.
Representatives of tenderers (1 per tenderer) are allowed to participate in the opening session. They are requested to inform EEA's procurement services in advance and at the latest by 7.8.2018 by email at firstname.lastname@example.org
Section VI: Complementary information
Tenderers can download the procurement documents and any additional information from the e-tendering website: https://etendering.ted.europa.eu/cft/cft-display.html?cftId=3742
This website will be updated regularly and it is the tenderer's responsibility to check for updates and modifications during the tendering period.
Internet address: http://curia.europa.eu
Internet address: http://www.ombudsman.europa.eu
Within 2 months of the notification to the plaintiff (date of receipt), or, in the absence thereof, of the day on which the person concerned had knowledge of the relevant information, an appeal may be lodged with the General Court. A complaint to the European Ombudsman has no impact on the above deadline for lodging an appeal.