Tjenesteydelser - 281957-2016

13/08/2016    S156

Belgium-Brussels: Planning and buying of advertising space for the European Parliament

2016/S 156-281957

Contract notice

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: European Parliament
Postal address: rue Wiertz 60
Town: Brussels
NUTS code: BE10 Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest
Postal code: 1047
Country: Belgium
Contact person: Directorate-General for Communication, Finance Unit
E-mail: dgcomm-contracts-fwc@europarl.europa.eu
Internet address(es):
Main address: www.europarl.europa.eu/
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://etendering.ted.europa.eu/cft/cft-display.html?cftId=1822
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the following address:
Official name: Directorate-General for Communication, Finance Unit
Postal address: Montoyer 75
Town: Brussels
Postal code: 1047
Country: Belgium
E-mail: dgcomm-contracts-fwc@europarl.europa.eu
NUTS code: BE1 RÉGION DE BRUXELLES-CAPITALE / BRUSSELS HOOFDSTEDELIJK GEWEST
Internet address(es):
Main address: www.europarl.europa.eu/
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Planning and buying of advertising space for the European Parliament.

Reference number: COMM/DG/AWD/2016/196.
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

The purpose of this tender is for the planning and purchase of advertising space on social media platforms, print media, audiovisual media and outdoor billboards.

II.1.5)Estimated total value
Value excluding VAT: 36 000 000.00 EUR
II.1.6)Information about lots
This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description
II.2.1)Title:

Digital campaigns

Lot No: 1
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
II.2.3)Place of performance
NUTS code: BE BELGIQUE-BELGIË
II.2.4)Description of the procurement:

The European Parliament is active on a dozen social media platforms including:

Facebook, Twitter, LinkedIn, Instagram, Flickr, YouTube, Snapchat, Storify, Spotify, Reddit, Pinterest.

The European Parliament may need to advertise on:

— 1 or several of the abovementioned platforms,

— online media, news portals, specialised websites, etc.,

— national social media platforms (e.g., Draugiem in Latvia),

— digital media, platforms and websites which are unknown at the time of writing these technical specifications.

The European Parliament requires these needs to be satisfied in some or all EU official languages and for some or all EU Member States.

The contract potentially covers the 7 following types of activities:

1. media planning;

2. media buying;

3. production/adjustment of adverts;

4. media space management and self-service;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 18 000 000.00 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: yes
Description of renewals:

The total maximum duration of the contract shall be 5 years: 1 initial year with 3 tacit renewals of 1 additional year each and, under exceptional circumstances, an additional renewal period of 1 year. Performance of the contract shall not begin until the framework contract is signed. Any renewal of the contract shall take place in accordance with the terms laid down in the contract.

II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:

Integrated campaigns

Lot No: 2
II.2.2)Additional CPV code(s)
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
II.2.3)Place of performance
NUTS code: BE BELGIQUE-BELGIË
II.2.4)Description of the procurement:

In the context of communication campaigns and other communication projects, the European Parliament uses various advertising channels to promote its activities:

print media (print advertisement in dailies, weeklies, monthlies, magazines, specialised press, professional catalogues, etc.);

audiovisual media (e.g., TV, radio, etc.);

digital social media/digital ads;

cinema (e.g., short promotional videos, promotional slides, etc.);

outdoor (billboards/screens, train stations, airports, local public transport, other outdoor media, the European Parliament's own buildings in Brussels, Strasbourg, and Luxembourg as well as the European Parliament's Information Offices in Member States (specific technicalities to be provided on request).

According to its needs, the European Parliament advertises in some or all EU Member States, and in some or all official EU languages. The contract should potentially cover the 7 following different types of activities:

1. media planning;

2. media buying;

3. production and adjustment of adverts;

4. media space management;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 18 000 000.00 EUR
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: yes
Description of renewals:

The total maximum duration of the contract shall be 5 years: 1 initial year with 3 tacit renewals of 1 additional year each and, under exceptional circumstances, an additional renewal period of 1 year. Performance of the contract shall not begin until the framework contract is signed. Any renewal of the contract shall take place in accordance with the terms laid down in the contract.

II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

See procurement documents.

III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 3
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 12/10/2016
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English, French, Bulgarian, Danish, German, Greek, Estonian, Finnish, Irish, Croatian, Hungarian, Italian, Latvian, Lithuanian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish, Swedish, Czech
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders
Date: 26/10/2016
Local time: 10:00
Place:

European Parliament, Directorate-General for Communication, rue Montoyer 75, 1047 Brussels, BELGIUM.

Information about authorised persons and opening procedure:

Tenderers wishing to attend the opening of the tenders are asked to notify the department responsible for managing this procurement procedure, no later than 2 working days before the tender opening date, by e-mail at DGCOMM-Contracts-FWC@europarl.europa.eu

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court of the Court of Justice of the European Union
Town: Luxembourg
Country: Luxembourg
Internet address: http://curia.europa.eu/
VI.4.2)Body responsible for mediation procedures
Official name: The European Ombudsman
Town: Strasbourg
Country: France
Internet address: http://www.ombudsman.europa.eu/
VI.5)Date of dispatch of this notice:
03/08/2016