In the context of communication campaigns and other communication projects, the European Parliament uses various advertising channels to promote its activities:
print media (print advertisement in dailies, weeklies, monthlies, magazines, specialised press, professional catalogues, etc.);
audiovisual media (e.g., TV, radio, etc.);
digital social media/digital ads;
cinema (e.g., short promotional videos, promotional slides, etc.);
outdoor (billboards/screens, train stations, airports, local public transport, other outdoor media, the European Parliament's own buildings in Brussels, Strasbourg, and Luxembourg as well as the European Parliament's Information Offices in Member States (specific technicalities to be provided on request).
According to its needs, the European Parliament advertises in some or all EU Member States, and in some or all official EU languages. The contract should potentially cover the 7 following different types of activities:
1. media planning;
2. media buying;
3. production and adjustment of adverts;
4. media space management;
5. monitoring;
6. evaluation;
7. strategic/advanced planning.