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Services - 361818-2016

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15/10/2016    S200

United Kingdom-Milton Keynes: Marketing services

2016/S 200-361818

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Official name: The Open University
Postal address: Walton Hall
Town: Milton Keynes
Postal code: MK7 6BP
Country: United Kingdom
Contact person:
For the attention of: Procurement Manager

Internet address(es):

General address of the contracting authority:

Address of the buyer profile:

Electronic access to information:

Electronic submission of tenders and requests to participate:

Further information can be obtained from:
The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:
The above mentioned contact point(s)

Tenders or requests to participate must be sent to:
The above mentioned contact point(s)

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract by the contracting authority:
Digital support agency/PUR/OJEU/2016.
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 27: Other services

NUTS code UKJ12 Milton Keynes

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with a single operator
II.1.5)Short description of the contract or purchase(s)
The Open University needs to continue to optimise the current recruitment sites developing and implementing strategies for Optimisation of content, UX, design, accessibility and SEO visibility. Ensuring content across the site meets Business and Customer needs whilst being engaging, relevant, persuasive and on brand.

The Open University is looking to appoint an agency that can work with the in house digital teams. To support the ongoing development and optimisation of the OU Homepage and our current recruitment sites. To also support the development of a new mobile first personalised website medium term re-building and a new registration pathway.

In 2018 we will look to launch a new website and recruitment journey.
II.1.6)Common procurement vocabulary (CPV)

79342000 Marketing services

II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
Digital Services as required:
Planning and Strategy:
Website IA and Journey design
Create a streamlined architecture across OU real estate
URL strategy across domains and sub domains
Aid indexation of key pages
Improve user experience
Address any architectural issues in current sites in scope
Web Design:
UXD & Styling
Customer journey mapping and UX review
Designed for mobile first with templates designed for desk top where required
Design of tools and diagnostics
Development of web guidelines including accessibility
Build functionality and components within Kentico CMS, .net & Java
Overall Site Optimisation — Testing plan & implementation
Measurement & Reporting
Split-testing software implementation support
Hypothesis development, test planning, prioritisation and support
Concept design incorporating neuro marketing techniques
Post-test analysis, ensuring statistical significance and end to end measurement
SEO Strategy
Measurement and Reporting
Technical support
Identify structural site issues
Redirection strategy
On-page and landing page optimisation review and recommendations
Link building
Best practice recommendation
Keep The OU team abreast of current techniques, tools and key search engine algorithms’
Content Audit
Content strategy plan — including approach to create new content and retire redundant/duplicate content.
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: yes
Number of possible renewals: 2
II.3)Duration of the contract or time limit for completion
Duration in months: 24 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
As per documents.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
As per documents.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
As per documents.
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: As per documents.
Minimum level(s) of standards possibly required: As per documents.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
As per documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 5
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
Digital support agency/PUR/OJEU/2016
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Time limit for receipt of requests for documents or for accessing documents: 14.11.2016 - 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
14.11.2016 - 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Date: 14.11.2016 - 14:00


Walton Hall

Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement Manager (or delegate) and 2 other university officers.

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Official name: The Open University
Postal address: Walton Hall
Town: Milton Keynes
Postal code: MK7 6AA
Country: United Kingdom
Internet address: WWW.OPEN.AC.UK

Body responsible for mediation procedures

Official name: The Open University
Postal address: Walton Hall
Town: Milton Keynes
Postal code: MK7 6AA
Country: United Kingdom

VI.4.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: The authority will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. Applicants have two working days from notification of the award decision to request additional debriefing and that information has to be provided a minimum of 3 working days before the expiry of the standstill period. Such additional information should be requested from the address in section 1.1 If an appeal regarding the award of a contract has not been successfully resolved the (for Public Sector) Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take action in the High Court (England, Wales, and Northern Ireland). Any such action must be brought promptly (generally within 3 months). Where a contract has not been entered into the court may order the settling aside of the award decision or order the authority to amend any document and may award damages. If the contract has been entered into the court may only award damages.
VI.4.3)Service from which information about the lodging of appeals may be obtained

Official name: The Open University
Postal address: Walton Hall
Town: Milton Keynes
Postal code: MK7 6AA
Country: United Kingdom

VI.5)Date of dispatch of this notice: