Services - 375697-2014

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04/11/2014    S212

United Kingdom-Preston: Advertising and marketing services

2014/S 212-375697

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Official name: University of Central Lancashire
Postal address: Purchasing Office, Sizer House
Town: Preston
Postal code: PR1 2HE
Country: United Kingdom
For the attention of: Alison Thomas
E-mail: etenders@uclan.ac.uk

Further information can be obtained from:
The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:
The above mentioned contact point(s)

Tenders or requests to participate must be sent to:
The above mentioned contact point(s)

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Design and Digital Services.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Preston, Lancashire.
NUTS code
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with several operators

Duration of the framework agreement

Duration in years: 4
II.1.5)Short description of the contract or purchase(s)
The University of Central Lancashire (UCLan) is reviewing its creative design, digital and copywriting provision. We are looking to establish a framework arrangement and are seeking a small number of agencies to form a roster to help us achieve strategic recruitment and reputation objectives in an increasingly challenging and competitive environment.
The proposed framework is divided into the following lots:
1) Design Services.
We are seeking one or more agencies to work with us across an array of design requirements. The scope of this Lot will require agencies to demonstrate: excellence in helping create brand identities; corporate literature; advertisements; B2B/sales collateral; point-of-sale; brochureware; direct marketing assets. A customer service ethic focused on rapid, cost-effective and accurate turnaround of work is imperative.
2) Digital Assets.
We are seeking one or more agencies with specialist knowledge of digital marketing channels and techniques. The agency will be able to demonstrate: creative excellence in the digital media, working within stringent accessibility guidelines; strategic and thought leadership on developing social media channels and maximising measurable returns from them; competitive pricing for work undertaken: the flexibility to take a concept and develop it to work in the digital arena; and a strong customer service ethic encompassing account management, advice and an honest approach to challenging our thinking. Please note that website development is beyond the scope of this framework, but an ability to design for the web, and an understanding of user journeys would be seen as an added advantage.
3) Media Assets.
We are seeking one or more organisations to work with us to create a range of video, photography and animation-type assets for use across different marketing channels. The organisation will be able to demonstrate creative excellence through photography and videography and be able to direct, produce and edit quality productions aimed at different audiences. A customer service flexible ethos is vital, along with cost-effective and accurate turnaround of work.
4) Copywriting.
We are looking for one or more organisations to supplement our in-house copywriting team. The organisation must be able to demonstrate the ability to effectively communicate inspiring yet professional messages to wide ranging audiences through various written formats along with experience in adapting technical or complex copy for the appropriate audience. The organisation must have attention to detail, be flexible in its approach and have a cost-effective, customer service ethos.
Media Planning, Media Buying, and Public Relations are not included in the scope of this framework. Appointed roster agencies would be expected to work collaboratively with our existing contracted suppliers in these disciplines.
II.1.6)Common procurement vocabulary (CPV)

79340000 Advertising and marketing services

II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
4 lots:
Lot 1 — Design Services.
Lot 2 — Digital Assets.
Lot 3 — Media Assets.
Lot 4 — Copywriting.
II.2.2)Information about options
Options: yes
Description of these options: Initial 2 year contract with option to extend for up to 2 further 12 month periods.
II.2.3)Information about renewals
This contract is subject to renewal: yes
II.3)Duration of the contract or time limit for completion
Starting 1.5.2015.

Information about lots

Lot No: 1 Lot title: Design
1)Short description
We are seeking one or more agencies to work with us across an array of design requirements. The scope of this Lot will require agencies to demonstrate excellence in helping create brand identities; corporate literature; advertisements; B2B/sales collateral; point-of-sale; brochureware and direct marketing assets. A customer service ethic focused on rapid, cost-effective and accurate turnaround of work is imperative.
This work will predominately be off-line design jobs to support our in-house designers. This work could include brochure ware, leaflets, PDF documents, and posters for Schools and Services. We will need agencies to be responsive, work within guidelines, be competitive in terms of price and turnaround time.
2)Common procurement vocabulary (CPV)

79340000 Advertising and marketing services

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Digital Assets
1)Short description
We are seeking one or more agencies with specialist knowledge of digital marketing channels and techniques. The agency will be able to demonstrate creative excellence in the digital media, working within stringent accessibility guidelines; strategic and thought leadership on developing social media channels and maximising measurable returns from them; competitive pricing for work undertaken: the flexibility to take a concept and develop it to work in the digital arena; and a strong customer service ethic encompassing account management, advice and an honest approach to challenging our thinking. Please note that website development is beyond the scope of this framework, but an ability to design for the web, and an understanding of user journeys would be seen as an added advantage.
As a University we are involved in more on-line activity as we can track the success of campaigns, adverts, e-communications and the like. At the moment we work with our creative agency MC2 and our media planning agencies (Mediacom and PLattform) to execute many of these digital assets — e-cards, MPUs, leader boards and digital 6 Sheets to name a few. In order to complement what our bigger agencies are doing and to be more responsive to new developments in digital we would like an agency that could provide additional digital assets to our specification, competitively priced and turned around quickly.
2)Common procurement vocabulary (CPV)

79340000 Advertising and marketing services

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Media Assets
1)Short description
We are seeking one or more organisations to work with us to create a range of video, photography and animation-type assets for use across different marketing channels. The organisation will be able to demonstrate creative excellence through photography and videography and be able to direct, produce and edit quality productions aimed at different audiences. A customer service flexible ethos is vital, along with cost-effective and accurate turnaround of work.
We are being asked more for film, photography and animation to liven up social media, webpages and communications to students. We would look for an agency who can provide a whole range of media assets which meet brand guidelines and are competitive in terms of price and turnaround time.
2)Common procurement vocabulary (CPV)

79340000 Advertising and marketing services

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 4 Lot title: Copywriting
1)Short description
We are looking for one or more organisations to supplement our in-house copywriting team. The organisation must be able to demonstrate the ability to effectively communicate inspiring yet professional messages to wide ranging audiences through various written formats along with experience in adapting technical or complex copy for the appropriate audience. The organisation must have attention to detail, be flexible in its approach and have a cost-effective, customer service ethos.
We would be looking for a relevant agency that can provide high-end copywriting services to support our in-house team. Our audience is diverse, from prospective students to stakeholders and regional partners so we would need someone who is able to write compelling sales copy for a range of audiences and offers.
2)Common procurement vocabulary (CPV)

79340000 Advertising and marketing services

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Objective criteria for choosing the limited number of candidates: A PQQ will be used to evaluate the applications.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
ITP14-08
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
29.11.2014
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:
30.10.2014