Services - 425348-2017

26/10/2017    S206    - - Services - Prior information notice without call for competition - Not applicable 

United Kingdom-London: News-agency services

2017/S 206-425348

Prior information notice

This notice is for prior information only

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Financial Conduct Authority
25 The North Colonnade
London
E14 5HS
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK

Internet address(es):

Main address: www.fca.org.uk

Address of the buyer profile: https://fca.bravosolution.co.uk

I.2)Information about joint procurement
The contract is awarded by a central purchasing body
I.3)Communication
Additional information can be obtained from the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://fca.bravosolution.co.uk
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Economic and financial affairs

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

TEN-17-102 Communications Framework.

Reference number: TEN-17-102
II.1.2)Main CPV code
92400000
II.1.3)Type of contract
Services
II.1.4)Short description:

The FCA is looking to establish a 4 year communications framework with six (6) Lots. The framework will replace a number of existing FCA contracts which expire in 2018. Estimated annual expenditure on communications services is circa XXX GBP.

II.1.5)Estimated total value
II.1.6)Information about lots
This contract is divided into lots: yes
Maximum number of lots that may be awarded to one tenderer: 6
II.2)Description
II.2.1)Title:

Creative agency

Lot No: 1
II.2.2)Additional CPV code(s)
92310000
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The agency(s) shall be able to deliver advertising, creative development and production services for all digital and offline channels.

II.2.14)Additional information
II.2)Description
II.2.1)Title:

Public Relations

Lot No: 2
II.2.2)Additional CPV code(s)
98112000
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The agency(s) shall be capable of providing public relations services and products either as a sole service element or bringing together various elements into 1 sustained campaign approach, including supporting existing advertising campaigns. These services may be required on a regional or specialist basis.

II.2.14)Additional information
II.2)Description
II.2.1)Title:

Media Auditing

Lot No: 3
II.2.2)Additional CPV code(s)
90714400
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The agency shall be able to measure and validate the work of the FCA media buying agency by assessing effectiveness of buying price and quality. This should be benchmarked against industry standards or auditors pools where relevant, to determine what achievable improvements can be made across the contract. This work will include media partnerships and sponsorships.

II.2.14)Additional information
II.2)Description
II.2.1)Title:

Partnership Marketing

Lot No: 4
II.2.2)Additional CPV code(s)
98112000
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We are looking for an agency who can offer a range of partnership marketing services and identify opportunities for partnership activity which are relevant to a wider campaign strategy, in collaboration with all agency teams. The agency should be able to demonstrate their experience of forming partnerships with commercial organisations, consumer and public sector organisations, and be able to design and manage partner retention programmes.

II.2.14)Additional information
II.2)Description
II.2.1)Title:

Creative Testing

Lot No: 5
II.2.2)Additional CPV code(s)
79310000
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The agency(s) shall be capable of providing qualitative and quantitative consumer research into creative strategies and propositions, from brand exploration to testing advertising concepts. The agency should be experienced in developing mixed methodologies, advanced sampling capabilities including recruitment of niche and harder to reach audiences. The agency should be used to developing concepts in line with research findings.

II.2.14)Additional information
II.2)Description
II.2.1)Title:

Communications planning and media buying

Lot No: 6
II.2.2)Additional CPV code(s)
92310000
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The agency shall be capable of producing robust communications planning strategies from client briefs and showing a clear line of sight from understanding of audience (s) to insight, implementation and evaluation. The agency strategies should be translated into effective, cost efficient and measurable communications and behaviour change plans off or online.

II.2.14)Additional information
II.3)Estimated date of publication of contract notice:
13/11/2017

Section IV: Procedure

IV.1)Description
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no

Section VI: Complementary information

VI.3)Additional information:

Further details can be found on the FCAs e-tendering website hosted by Bravo.

VI.5)Date of dispatch of this notice:
24/10/2017