Government Communications has seen significant changes in recent years. The pace is ever increasing against a background of spending challenges.
The current CCS Strategy and Planning (RM1011) and Creative Solutions frameworks (RM988) are due to expire in 2016. This presents an opportunity to review government's future communications needs.
Working with Government Communication Service (GCS) we are taking the opportunity to review how our arrangements can work better for us. We will be undertaking a range of engagement activities over the coming months with customers, suppliers and the wider market.
We are looking to procure a new and innovative contracting solution for provision of these services and active market engagement is integral to our understanding of the marketplace and dynamics. We are open to consideration of alternative approaches that may expand or modify the current projected scope.
Crown Commercial Service (CCS) is looking to provide Public Sector customers with access to an innovative, quality and value for money approach to buying communications.
The aim of the Campaign Solutions agreement is to provide Public Sector customers with access to an innovative, quality and value for money approach to buying communications that takes advantage of dynamic changes within the marketplace.
Public sector customers include Central Government departments as well as Wider Public Sector organisations and their arms length bodies.
The intended range of services under consideration include but are not limited to the following potential requirements:
— Marketing and Communications Strategy Development.
— Communications Channel Strategy and Planning.
— Creative Marketing Communications and Related Services.
— Direct Marketing and Related Services.
— Digital Marketing and Related Services.
— Public Relations and Related Services.
— Campaign Evaluation Services.
— Contact Centre Services.
We envisage that this will be a multi supplier multi lot award.
Crown Commercial Service recognises the importance of working with the supplier base to ensure the scope and structure reflects market trends and practices to result in an agreement that is fit for purpose for the UK public sector customer base.
Prior to this, Crown Commercial Service is proposing to undertake market engagement with potential suppliers. The purpose of this PIN is to communicate our proposed requirements and encourage suitable suppliers to participate in our consultation exercise and make contact with Crown Commercial Service.
Suitable suppliers are defined as those with the capability and capacity to provide the services detailed in this section (II.3).
Suitable suppliers should email firstname.lastname@example.org
stating ‘Campaign Solutions PIN’ in the subject box and provide the following information:
1. Organisation Name.
2. Contact name.
3. Contact phone number.
4. Contact email.
5. Contact address.
6. Organisation website link.
7. Organisation turnover.
A number of pre-market engagement events will also be held in the following locations:
— Edinburgh — 12 noon – 2 pm on 11 December: Government Communication Service Scotland Office, 1 Melville Crescent, EH3 7HW. Register here: https://www.eventbrite.co.uk/e/uk-gov-creative-agency-event-edinburgh-tickets-19754676770
— Liverpool — 12 noon – 2 pm on 15 December: Chamber of Commerce, 1 Old Hall Street, L3 9HG. Register here https://www.eventbrite.co.uk/e/uk-gov-creative-agency-event-liverpool-tickets-19818206790
— Bristol — 11am – 1 pm on 16 December: Temple Quay House, 2 The Square Temple Quay, BS1 6PN. Register here https://www.eventbrite.co.uk/e/uk-gov-creative-agency-event-bristol-tickets-19818147613
Potential suppliers can also take part in the pre-market engagement by visiting https://www.surveymonkey.com/r/3NRP89V
and completing the Consultation Pack.
Suppliers are encouraged to review the information contained in this Prior Information Notice and participate in the consultation process.
Estimated cost excluding VAT:
Range: between 180 000 000 and 300 000 000 GBP
LotsThis contract is divided into lots: yes