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Services - 436690-2021

30/08/2021    S167

Ireland-Dublin: Provision of Social Media Communication Campaign and Marketing Services

2021/S 167-436690

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Regulation (EU, Euratom) No 2018/1046

Section I: Contracting authority

I.1)Name and addresses
Official name: European Foundation for the Improvement of Living and Working Conditions (Eurofound)
Postal address: Wyattville Road, Loughlinstown
Town: Dublin
NUTS code: IE061 Dublin
Postal code: D18 K65
Country: Ireland
Contact person: Sandra Brudenell-Bruce
E-mail: OSUTenders@eurofound.europa.eu
Telephone: +353 12043100
Fax: +353 12826456
Internet address(es):
Main address: http://www.eurofound.europa.eu
Address of the buyer profile: https://www.eurofound.europa.eu/about-eurofound/procurement/opportunities/open
I.4)Type of the contracting authority
European institution/agency or international organisation
I.5)Main activity
Other activity: Social policy

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Provision of Social Media Communication Campaign and Marketing Services

Reference number: 210902/5765
II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

Eurofound seeks to engage a full-service digital communication agency to support its feature campaign activities on social media channels aimed at drawing attention to and communicate its key finding and key messages to its stakeholders, target audiences and the general audiences on social media channels. The purpose of the contract is to help Eurofound harness the full potential of social media in its communication strategy and further increase the number of followers and engagement on these channels, by producing channel-specific content for its focused feature campaigns, and deploy effective paid social advertising to achieve the goal of reinforcing the visibility and credibility of Eurofound.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 300 000.00 EUR
II.2)Description
II.2.2)Additional CPV code(s)
79342000 Marketing services
II.2.3)Place of performance
NUTS code: IE061 Dublin
Main site or place of performance:

The tasks are to be performed at the premises designated by the contractor and agreed by Eurofound. Phone calls or video/telephone-conference are required for regular management of the contract.

II.2.4)Description of the procurement:

The envisaged services required can be divided into four tasks:

1. Communication campaign concepts and plans production supported by paid social advertisement;

2. Production of the required channel-specific content as specified in the campaign concepts;

3. Manage and communicate campaign content and paid social advertisement;

4. Meaure and report on campaign performance, on contract performance and provide an annual social media evaluation report.

II.2.5)Award criteria
Quality criterion - Name: Various criterion, see point 5.4. Award criteria of the Part B: Tender Specifications / Weighting: 50
Price - Weighting: 50
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

As the working language of Eurofound is English, we would appreciate if the tender proposal is in English.

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2021/S 060-148160
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: 21-3012-01
Title:

Provision of Social Media Communication Campaign and Marketing Services

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
20/08/2021
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 4
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Independent Pictures Ltd. t/a Indiepics
National registration number: 72328
Postal address: 22 Fitzwilliam Street Upper
Town: Dublin
NUTS code: IE061 Dublin
Postal code: D02 WR82
Country: Ireland
E-mail: hello@indiepics.ie
Telephone: +353 17088100
Internet address: https://www.indiepics.ie/
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 300 000.00 EUR
Total value of the contract/lot: 300 000.00 EUR
V.2.5)Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 10 %
Short description of the part of the contract to be subcontracted:

Technical and professional criteria in relation to producing audio for communication.

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: General Court of the European Union
Postal address: rue du Fort Niedergrünewald
Town: Luxembourg
Postal code: 2925
Country: Luxembourg
E-mail: cfi.registry@curia.europa.eu
Telephone: +352 4303-1
Fax: +352 4303-2100
Internet address: http://curia.europa.eu
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Within two months of notification of the outcome of the procedure (award decision), tenderers may launch an action for its annulment. Any request tenderers may make and any reply from Eurofound, or any complaint for maladministration, will have neither the purpose nor the effect of suspending the time-limit for launching an action for annulment nor open a new period for launching an action for annulment. The body responsible for hearing annulment procedures is indicated under heading VI.4.1) of the contract notice.

VI.5)Date of dispatch of this notice:
23/08/2021