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Services - 541853-2020

11/11/2020    S220

China-Beijing: Advertising and marketing services

2020/S 220-541853

Prior information notice

This notice is for prior information only

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: British Council
Town: Beijing
NUTS code: 00 Not specified
Country: China
Contact person: Niu Fang
E-mail: fang.niu@britishcouncil.org.cn
Internet address(es):
Main address: www.britishcouncil.org
Address of the buyer profile: http://in-tendhost.co.uk/britishcouncil
I.3)Communication
Additional information can be obtained from the abovementioned address
I.4)Type of the contracting authority
Regional or local authority
I.5)Main activity
Education

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

British Council China Annual Digital Marketing for Exams(Non-ads)

II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

The British Council China is seeking proposals from suppliers who can provide digital marketing services including SMO (Search Media Optimisation), social marketing and etc. for British Council China Exams.

II.1.5)Estimated total value
II.1.6)Information about lots
This contract is divided into lots: yes
Maximum number of lots that may be awarded to one tenderer: 2
II.2)Description
II.2.1)Title:

SMO

Lot No: 1
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
II.2.3)Place of performance
NUTS code: 00 Not specified
II.2.4)Description of the procurement:

Develop quarterly yearly SMO strategy per British Council exams marketing priorities and doing the execution on search platform or other media platform.

II.2.14)Additional information
II.2)Description
II.2.1)Title:

Social Marketing

Lot No: 2
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
II.2.3)Place of performance
NUTS code: 00 Not specified
II.2.4)Description of the procurement:

Develop integrated social campaign strategy with social campaigns management etc.

II.2.14)Additional information
II.3)Estimated date of publication of contract notice:
13/12/2020

Section IV: Procedure

IV.1)Description
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no

Section VI: Complementary information

VI.3)Additional information:
VI.5)Date of dispatch of this notice:
06/11/2020