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Services - 655039-2021
21/12/2021    S247

United Kingdom-Cardiff: Marketing services

2021/S 247-655039

Contract award notice

Results of the procurement procedure

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Welsh Government
Postal address: Culture, Sport & Tourism
Town: Cardiff
NUTS code: UKL Wales
Postal code: CF10 3NQ
Country: United Kingdom
E-mail: Caryl.Jones@gov.wales
Internet address(es):
Main address: https://www.sell2wales.gov.wales
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007
I.2)Information about joint procurement
The contract is awarded by a central purchasing body
I.4)Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)Main activity
Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Cymru Wales Destination Digital Marketing

Reference number: C072/2021/2022
II.1.2)Main CPV code
79342000 Marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

The Welsh Government’s Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 24 000 000.00 GBP
II.2)Description
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
79410000 Business and management consultancy services
II.2.3)Place of performance
NUTS code: UKL Wales
II.2.4)Description of the procurement:

The Welsh Government’s Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

II.2.5)Award criteria
Quality criterion - Name: Quality / Technical / Weighting: 80
Cost criterion - Name: Most Economoically Advantageous Tender / Weighting: 20
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

11.1. The Client may utilise remaining EU structural funds in respect of the Contract.

II.2.14)Additional information

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2021/S 172-450497
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: C072/2021/2022
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
23/11/2021
V.2.2)Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: iCrossing
Postal address: 13 Black Lion Street
Town: Brighton
NUTS code: UK United Kingdom
Postal code: BN11ND
Country: United Kingdom
Telephone: +44 1273827708
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 24 000 000.00 GBP
Total value of the contract/lot: 24 000 000.00 GBP
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

E-Tender Information:

https://etenderwales.bravosolution.co.uk

- The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.

- Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.

- On registering on the Platform the Super User will select a Username and will receive a password.

- The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.

- In order to log-in to the Platform please enter your Username and Password.

- Note: If you forget your Password then visit the homepage and click “Forgot your password?”

- Registration should only be performed once for each Organisation.

- If you think that someone in your Organisation may have already registered on this Platform then you must not register again.

- Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.

- Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).

- Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the

Helpdesk to gain access to the Platform.

- Tenders must be uploaded to the BravoSolution portal by 14:00. Late bids will not be accepted.

How To Find The ITT:

- Once logged in you must click on ‘ITT’s Open to all Suppliers’

- The e-tender references for this contract are: project_48127 and itt_89693

- Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the 'Express an Interest' button. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.

- You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the‘Attachments’ area.

- Any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.

Please note that the Client may utilise EU finding in respect of the Contract. As a result, the successful Bidder will be required to manage finances and records so as to comply with EU audit requirements.

(WA Ref:116860)

VI.4)Procedures for review
VI.4.1)Review body
Official name: High Court
Postal address: Royal Courts of Justice, The Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom
Telephone: +44 2079477501
VI.5)Date of dispatch of this notice:
16/12/2021