Services - 83720-2021

17/02/2021    S33

United Kingdom-Pembrokeshire: Marketing management consultancy services

2021/S 033-083720

Contract award notice

Results of the procurement procedure


Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Pembrokeshire County Council
Postal address: County Hall, Haverfordwest
Town: Pembrokeshire
NUTS code: UKL14 South West Wales
Postal code: SA61 1TP
Country: United Kingdom
Internet address(es):
Main address:
Address of the buyer profile:
I.1)Name and addresses
Official name: Wexford County Council
Town: Wexford
Postal code: Y35WY93
Country: Ireland
Internet address(es):
Main address:
I.1)Name and addresses
Official name: Pembrokeshire Coast National Park Authority
Postal address: Llanion Park
Town: Pembroke Dock
NUTS code: UKL14 South West Wales
Postal code: SA72 6DY
Country: United Kingdom
Internet address(es):
Main address:
Address of the buyer profile:
I.1)Name and addresses
Official name: Visit Wexford
Town: Wexford
Country: Ireland
Internet address(es):
Main address:
Address of the buyer profile:
I.2)Information about joint procurement
The contract involves joint procurement
I.4)Type of the contracting authority
Regional or local authority
I.5)Main activity
Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

Provision of a Destination Marketing Programme Under the Ancient Connections Project

Reference number: PROC/2021/071
II.1.2)Main CPV code
79413000 Marketing management consultancy services
II.1.3)Type of contract
II.1.4)Short description:

This tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients.

This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections – The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU — Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Lowest offer: 124 100.00 GBP / Highest offer: 127 348.00 GBP taken into consideration
II.2.2)Additional CPV code(s)
75125000 Administrative services related to tourism affairs
79416200 Public relations consultancy services
79416100 Public relations management services
79416000 Public relations services
63510000 Travel agency and similar services
71241000 Feasibility study, advisory service, analysis
72224000 Project management consultancy services
73000000 Research and development services and related consultancy services
73200000 Research and development consultancy services
73210000 Research consultancy services
79000000 Business services: law, marketing, consulting, recruitment, printing and security
79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79400000 Business and management consultancy and related services
79410000 Business and management consultancy services
79411000 General management consultancy services
79411100 Business development consultancy services
79413000 Marketing management consultancy services
79415200 Design consultancy services
79952100 Cultural event organisation services
79953000 Festival organisation services
79961000 Photographic services
79960000 Photographic and ancillary services
79961100 Advertising photography services
79961200 Aerial photography services
79961300 Specialised photography services
79961350 Studio photography services
92000000 Recreational, cultural and sporting services
92111200 Advertising, propaganda and information film and video-tape production
92111210 Advertising film production
92111220 Advertising video-tape production
92111230 Propaganda film production
92111240 Propaganda video-tape production
92226000 Teleprogrammation
92312211 Writing agency services
92331210 Children animation services
98000000 Other community, social and personal services
II.2.3)Place of performance
NUTS code: UKL14 South West Wales
Main site or place of performance:

Two regions of North Wexford and North Pembrokeshire.

II.2.4)Description of the procurement:

The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as:

— to undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season,

— to undertake cross-selling of each destination within the other destination’s territory,

— to undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland,

— to promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.

II.2.5)Award criteria
Quality criterion - Name: Method statement 1 / Weighting: 15
Quality criterion - Name: Method statement 2 / Weighting: 15
Quality criterion - Name: Method statement 3 / Weighting: 5
Quality criterion - Name: Creative approach / Weighting: 15
Quality criterion - Name: Cross border contect / Weighting: 15
Quality criterion - Name: Relevant experience / Weighting: 10
Quality criterion - Name: Methid statement 4 / Weighting: 5
Price - Weighting: 20
II.2.11)Information about options
Options: yes
Description of options:

Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 — Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions.

The extension to Phase 2 is dependent on:

— the Council’s application for additional funding for Phase 2 being approved,

— satisfactory performance and delivery by the successful tenderer during Phase 1.

The successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.

II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The project is funded by the European Regional Development Fund (ERDF), through the Welsh European Funding Office (WEFO).

II.2.14)Additional information

Section IV: Procedure

IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 208-509154
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Contract No: PROC/2021/071
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
V.2.2)Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Heavenly Ltd
Postal address: Crichton House, Mount Stuart Square
Town: Cardiff
Postal code: CF10 5EE
Country: United Kingdom
Telephone: +44 7737414651
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Lowest offer: 124 100.00 GBP / Highest offer: 125 000.00 GBP taken into consideration
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

Free Ancient Connections Webinar – How to Use E-Tender Wales Portal

Wednesday 28 October 2020, 1:30-2:30 pm on Zoom

— With Guto Carrod — from Business Wales

This is a 40-minute workshop and demo on how to register, find opportunities, express an interest, start, save, edit and submit a tender on the E-Tender Wales Portal. Followed by a 20-minute Q&A session.

Please register in advance.

Zoom registration link:

(WA Ref:108184)

VI.4)Procedures for review
VI.4.1)Review body
Official name: High Court
Postal address: Royal Courts of Justice, The Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom
Telephone: +44 2079477501
VI.5)Date of dispatch of this notice: