Servizi - 579670-2019

06/12/2019    S236    Services - Contract award notice - Open procedure 

Italy-Parma: Public relations services

2019/S 236-579670

Contract award notice

Results of the procurement procedure


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Consorzio del Prosciutto di Parma
Postal address: Largo Calamandrei n. 1/A
Town: Parma
NUTS code: ITH52
Postal code: 43121
Country: Italy
Contact person: Paolo Tramelli
Telephone: +39 0521246211
Fax: +39 0521243983

Internet address(es):

Main address:

I.2)Information about joint procurement
I.4)Type of the contracting authority
Other type: Protection consortium
I.5)Main activity
Other activity: Protection of the PDO Parma Ham

Section II: Object

II.1)Scope of the procurement

Public Notice of Tender for the Selection, by Means of an Open Competitive Procedure, of an ‘Implementing Body’

II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:

Public notice of tender for the selection, by means of an open competitive procedure, of an ‘Implementing Body’ engaged for the realisation of the actions (activities/initiatives) directed at the attainment of the objectives that are provided by the Programme that will be presented and which shall be carried out in the following third countries: Japan, China, Kong Kong and Taiwan, using as testimonial products Parma Ham PDO and GranaPadano Cheese PDO.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 5 410 000.00 EUR
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
NUTS code: ITH52
II.2.4)Description of the procurement:

The activities to be carried out within the project framework include but are not limited to: activities of public relations, information on and promotion of agricultural products of the European Union, the organisation of events and tastings at points of sale, the drawing up of informational and promotional materials.

For a detailed description and the requirements for participation in the selection see the tender documents under the following link:

II.2.5)Award criteria
Quality criterion - Name: Overall strategy / Weighting: 0-1
Quality criterion - Name: Methodological approach / Weighting: 0-1
Quality criterion - Name: Approccio metodologico / Weighting: 0-1
Cost criterion - Name: Financial analysis / Weighting: 0-1
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Regulation (EU) n.1144/2014

II.2.14)Additional information

Section IV: Procedure

IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2019/S 211-516828
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract


Public Notice of Tender for the Selection, by Means of an Open Competitive Procedure, of an ‘Implementing Body’

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
V.2.2)Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Societe pour L'Expansion des Ventes des Produits agricoles et alimentaires (SOPEXA)
Postal address: 28 rue Feydeua
Town: Paris
NUTS code: FR101
Postal code: 75002
Country: France
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 5 410 000.00 EUR
Total value of the contract/lot: 5 410 000.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: TAR Emilia Romagna — Parma
Postal address: Piazzale Santa Fiora 7
Town: Parma
Postal code: 43121
Country: Italy
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
VI.5)Date of dispatch of this notice: