Services - 107007-2020

04/03/2020    S45

Italy-Bolzano: Public relations services

2020/S 045-107007

Contract award notice

Results of the procurement procedure


Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Consorzio Tutela Speck Alto Adige
Postal address: via Portici No 71
Town: Bolzano
NUTS code: ITH10 Bolzano-Bozen
Postal code: 39100
Country: Italy
Contact person: Matthias Messner
Telephone: +39 0471300381
Fax: +39 0471302091
Internet address(es):
Main address:
Address of the buyer profile:
I.4)Type of the contracting authority
Other type: Consortium
I.5)Main activity
Other activity: The protection, promotion, enhancement, consumer information and general care of the interests related to the product ‘Speck Alto Adige IGP’

Section II: Object

II.1)Scope of the procurement

Public Notice of Tenders for the Selection, by Means of an Open Competitive Procedure, of an ‘Implementing Body’

II.1.2)Main CPV code
79416000 Public relations services
II.1.3)Type of contract
II.1.4)Short description:

Public notice of tender for the selection, by means of an open competitive procedure, of an ‘Implementing Body’engaged for the realisation of the actions (activities/initiatives) directed at the attainment of the objectives that are provided by the programme that will be presented and which shall be carried out in the countries USA and Canada, using as testimonial products Speck Alto Adige PGI.

II.1.6)Information about lots
This contract is divided into lots: no
II.1.7)Total value of the procurement (excluding VAT)
Value excluding VAT: 1 335 000.00 EUR
II.2.3)Place of performance
NUTS code: ITH10 Bolzano-Bozen
II.2.4)Description of the procurement:

The activities to be carried out within the project framework include but are not limited to:

— activities of public relations,

— information on and promotion of agricultural products of European quality,

— the organization of events and tastings at points of sale,

— press campaigns,

— the drawing up of informational and promotional materials.

For a detailed description and the requirements for participation in the selection see the tender documents under the following link:

II.2.5)Award criteria
Quality criterion - Name: Aspects of the communication project and overall strategy / Weighting: 0-1
Quality criterion - Name: Ideation and development of graphic communication format / Weighting: 0-1
Quality criterion - Name: Methodological approach and articulation (variety, balance, synergies between actions, proposals, completeness of the documentation produced) / Weighting: 0-1
Cost criterion - Name: Financial analysis / Weighting: 0-1
II.2.11)Information about options
Options: no
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Regulation (UE) No 1144/2014

II.2.14)Additional information

Section IV: Procedure

IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 019-042137
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract


Public Notice of Tenders for the Selection, by Means of an Open Competitive Procedure, of an ‘Implementing Body’

A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:
V.2.2)Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor
Official name: Ponte PR and Marketing (DBA Ponte Collaborative)
Postal address: 40 Fourth Street No 240
Town: Petaluma CA
NUTS code: 00 Not specified
Postal code: 94952
Country: United States
Telephone: +1 7079710786
Internet address:
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 1 335 000.00 EUR
Total value of the contract/lot: 1 335 000.00 EUR
V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: Tribunale Regionale di Giustizia Amministrativa — Sezione autonoma per la Provincia di Bolzano
Town: Bolzano
Postal code: 39100
Country: Italy
VI.5)Date of dispatch of this notice: