Lancaster University is located in North West England and is ranked in the top 10 universities in the UK and top 1 % of universities globally. It is recognised as outstanding in research, teaching and the student experience.
We are seeking to implement a technology solution to manage the relationship and interface with prospective students (both undergraduate and postgraduate), from enquirer through to registration and at this stage we are inviting providers of customer relationship management systems and services to express their interest in engaging with the University.
We want to implement a system that will help us meet our enrolment targets in the coming years. Our formal relationship with prospective students starts via a variety of mechanisms such as awareness raising campaigns, advertising, marketing and engagement with students through recruitment fairs, social media and events at feeder institutions in the UK and overseas and progresses through application and conversion phases right up until students arrive on campus. Meeting our enrolment targets will require systems that ensure these activities are joined up and that prospective students are targeted efficiently and effectively with a range of relevant information through appropriate channels, along with associated analytic tools to support decision making and optimization of our efforts.
The key areas for focus are enquiry management, engagement and conversion including application processing and management.
Some of the functionality considered to be highly important includes effective and appropriate contact data point collection and management, process work-flow, data import and export, data integration with existing systems, security, targeted communications which can be rules-based or template-based but customisable or personalisable, a full life-cycle view of the contact, intuitive user interfaces and accessibility on a diverse range of devices and highly effective Business Intelligence capability.
If you believe your organisation can help us by providing appropriate systems and services we would welcome the prospect of discussing the opportunity with you and encourage you to contact us.
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